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Document And Entity Information - shares	6 Months Ended
Document And Entity Information - shares	Jun. 30, 2013	Jul. 31, 2013
Document and Entity Information [Abstract]
Entity Registrant Name	Innovative Food Holdings Inc
Document Type	10-Q
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding		6,430,192
Amendment Flag	false
Entity Central Index Key	0000312257
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Document Period End Date	Jun. 30, 2013
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2

Condensed Consolidated Balance Sheets - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Current assets
Cash and cash equivalents	$ 970,439	$ 1,347,029
Accounts receivable net	1,073,465	959,805
Inventory	692,605	517,631
Other current assets	14,583	13,753
Total current assets	2,751,092	2,838,218
Property and equipment, net	965,562	145,632
Intangible assets, net	979,382	1,071,322
Total assets	4,696,036	4,055,172
Current liabilities
Accounts payable and accrued liabilities	1,320,534	1,376,772
Accrued liabilities - related parties	103,217	342,880
Accrued interest, net, current portion	727,243	0
Accrued interest - related parties, net	44,251	39,866
Notes payable, current portion, net of discount	579,277	11,543
Notes payable - related parties, current portion	110,500	110,500
Contingent purchase price liability	37,500	48,070
Total current liabilities	2,922,522	1,929,631
Accrued interest - net, long term portion	0	719,187
Note payable - long term portion, net of discount	514,360	185,068
Total liabilities	3,436,882	2,833,886
Stockholders’ equity
Common stock, $0.0001 par value; 500,000,000 shares authorized; 6,644,905 and 6,023,801 shares issued and 6,430,192 and 5,809,088 shares outstanding at June 30, 2013 and December 31, 2012, respectively	664	602
Additional paid-in capital	6,498,329	6,329,553
Common stock subscribed	0	68,336
Treasury stock, 304 and 304 shares outstanding	(99)	(99)
Accumulated deficit	(5,239,740)	(5,177,106)
Total stockholder's equity	1,259,154	1,221,286
Total liabilities and stockholders' equity	$ 4,696,036	$ 4,055,172

Condensed Consolidated Balance Sheets (Parentheticals) - $ / shares	Jun. 30, 2013	Dec. 31, 2012
Common stock, par value (in Dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized (in Shares)	500,000,000	500,000,000
Common stock, shares issued (in Shares)	6,644,905	6,023,801
Common stock, shares outstanding (in Shares)	6,430,192	5,809,088
Treasury stock, shares (in Shares)	304	304

Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Revenue	$ 5,518,949	$ 4,352,871	$ 11,126,270	$ 7,638,178
Cost of goods sold	4,031,096	3,160,614	8,065,390	5,772,596
Gross margin	1,487,853	1,192,257	3,060,880	1,865,582
Selling, general and administrative expenses	1,208,343	1,122,172	2,408,957	1,781,809
Total operating expenses	1,208,343	1,122,172	2,408,957	1,781,809
Operating income	279,510	70,085	651,923	83,773
Other expense:
Interest expense	371,992	52,682	714,557	98,751
Cost of warrant extension	0	842,100	0	842,100
Loss from change in fair value of warrant liability	0	75,356	0	269,177
Loss from change in fair value of conversion option liability	0	89,569	0	468,004
Total other expense	371,992	1,059,707	714,557	1,678,032
Loss before income taxes	(92,482)	(989,622)	(62,634)	(1,594,259)
Income tax expense	0	0	0	0
Net loss	$ (92,482)	$ (989,622)	$ (62,634)	$ (1,594,259)
Net loss per share - basic (in Dollars per share)	$ (0.015)	$ (0.100)	$ (0.010)	$ (0.100)
Net loss per share - diluted (in Dollars per share)	$ (0.015)	$ (0.100)	$ (0.010)	$ (0.100)
Weighted average shares outstanding - basic (in Shares)	6,342,288	5,873,801	6,284,658	5,873,801
Weighted average shares outstanding - diluted (in Shares)	6,342,288	5,873,801	6,284,658	5,873,801

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012
Cash flows from operating activities:
Net loss	$ (62,634)	$ (1,594,259)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Increase in allowance for doubtful accounts	125,951	0
Depreciation and amortization	127,686	14,584
Non-cash compensation	35,662	0
Amortization of discount on notes payable	637,665	1,308
Amortization of discount on accrued interest	0	43,863
Value of shares issued in settlement	0	7,302
Value of options issued to officer and directors	0	186,299
Value of extension of term of warrants	0	842,100
Change in fair value of warrant liability	0	269,177
Change in fair value of option liability	0	71,351
Change in fair value of conversion option liability	0	468,004
Changes in assets and liabilities:
Accounts receivable, net	(239,611)	(103,078)
Inventory and other current assets, net	(175,804)	(76,070)
Accounts payable and accrued expenses - related party	(263,215)	(76,594)
Accounts payable and accrued expenses	(15,976)	(81,190)
Net cash provided by (used in) operating activities	169,724	(27,203)
Cash flows from investing activities:
Payment to acquire Artisan Specialty Foods, net	0	(1,176,605)
Acquisition of property and equipment	(309,676)	(29,717)
Net cash used in investing activities	(309,676)	(1,206,322)
Cash flows from financing activities:
Proceeds from issuance of notes payable	0	1,080,000
Principal payments on debt	(230,998)	(20,284)
Principal payments on notes payable - related parties	(5,640)	0
Net cash provided by financing activities	(236,638)	1,059,716
(Decrease) in cash and cash equivalents	(376,590)	(173,809)
Cash and cash equivalents at beginning of period	1,347,029	862,464
Cash and cash equivalents at end of period	970,439	688,655
Cash paid during the period for:
Interest	27,941	33,118
Taxes	0	0
Non-cash transactions:
Issuance of 279,310 shares of common stock previously subscribed	75,638	0
Issuance of 341,794 shares of common stock for conversion of notes payable and accrued interest	85,448	0
Mortgage and purchase of land and building	$ 546,000	$ 0

Condensed Consolidated Statements of Cash Flows (Unaudited) (Parentheticals)	6 Months Ended
	Jun. 30, 2013 shares
Issuance common stock (in Shares)	279,310
Issuance of shares of common stock (in Shares)	341,794

1. BASIS OF PRESENTATION	6 Months Ended
1. BASIS OF PRESENTATION	Jun. 30, 2013
Disclosure Text Block [Abstract]
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]	1. BASIS OF PRESENTATION Basis of Presentation The accompanying unaudited interim condensed consolidated financial statements of Innovative Food Holdings, Inc., and its wholly owned subsidiaries, Artisan Specialty Foods, Inc. (“Artisan”), Food Innovations, Inc. (“FII”), Food New Media Group, Inc. (“FNM”), Gourmet Foodservice Group, Inc. (“GFG”), and 4 The Gourmet, Inc (d/b/a For The Gourmet, Inc.) (“Gourmet” (collectively, the “Company, or “IVFH”), have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. FNM currently holds the Company’s intellectual property rights related to its private label brand. All material intercompany transactions have been eliminated upon consolidation of these entities. The accompanying unaudited interim condensed consolidated financial statements have been prepared by the Company, in accordance with generally accepted accounting principles pursuant to Regulation S-X of the Securities and Exchange Commission and with the instructions to Form 10-Q. Certain information and footnote disclosures normally included in audited consolidated financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. Accordingly, these interim financial statements should be read in conjunction with the Company’s financial statements and related notes as contained in Form 10-K for the year ended December 31, 2012. In the opinion of management, the interim unaudited condensed consolidated financial statements reflect all adjustments, including normal recurring adjustments, necessary for fair presentation of the interim periods presented. The results of the operations for the three and six months ended June 30, 2013 are not necessarily indicative of the results of operations to be expected for the full year.

- Definition

The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.

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+ Details

2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2013
Accounting Policies [Abstract]
Significant Accounting Policies [Text Block]	2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES Business Activity FII is in the business of providing premium foodservice establishments, including white tablecloth restaurants with the freshest origin-specific perishables and specialty food products direct from its network of vendors to the end users (restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses) within 24 - 72 hours. For The Gourmet Inc., through its website www.forthegourmet.com, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line. We currently sell the majority of our products through a distributor relationship between FII and Next Day Gourmet, L.P., a subsidiary of U.S. Foods (“USF”), a $20 Billion broad line distributor. On May 18, 2012, the Company executed a Stock Purchase Agreement to acquire all of the issued and outstanding shares of Artisan Specialty Foods, Inc., an Illinois corporation (“Artisan”). Artisan was previously a supplier to the Company. Artisan is a supplier of over 1,500 niche gourmet products to over 500 customers in the Greater Chicago area. Use of Estimates The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future. On August 25, 2005, we entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05, from August 25, 2005 through December 27, 2012, we accounted for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options, via the liability method of accounting. Accordingly, all these instruments were valued at issuance utilizing the Black-Scholes valuation method, and were re-valued at each period ending date, also using the Black-Scholes valuation method. Any gain or loss from revaluation was charged to operations during the period. On December 27, 2012, we entered into agreements (the “2012 Notes Payable Extension Agreement”) with certain holders of our convertible notes which, among other things, created a minimum conversion price for the principal amount of the notes of $0.05. Under accounting guidance provided by FASB ASC 815-40-05, this resulted in a change in accounting method for our derivative financial instruments to the equity method of accounting. Significant Recent Accounting Pronouncements Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying unaudited condensed consolidated financial statements.

3. ACQUISITIONS

6 Months Ended

Jun. 30, 2013

Business Combinations [Abstract]

Business Combination Disclosure [Text Block]

3. ACQUISITIONS

Artisan Specialty Foods, Inc.

On May 18, 2012, the Company executed a Stock Purchase Agreement to acquire all of the issued and outstanding shares of Artisan Specialty Foods, Inc., an Illinois corporation (“Artisan”), from its owner, Mr. David Vohaska. The purchase price was $1.2 million, with up to another $300,000 (with a fair value of $131,000 ) payable in the event certain financial milestones are met by April 30, 2014. During the three and six months ended June 30, 2013, the Company made a payment in the amount of $0 and $37,500 to Mr. Vohaska for the attainment of certain of these financial milestones. As of June 30, 2013, the Company accrued the payment of $37,500, which is shown on the balance sheet as Contingent purchase price liabilities.

The purchase price was primarily financed via a loan from Alpha Capital Aktiengesselschaft (see note 10) in the principal amount of $1,200,000. Prior to the acquisition, Artisan was a supplier and had sold products to the Company.

The total purchase price was allocated to Artisan’s net tangible assets, with the residual allocated to intangible assets:

Closing cash payment	$	1,200,000
Contingent purchase price		131,000
Total purchase price	$	1,331,000

Tangible assets acquired	$	918,515
Liabilities assumed		614,515	(*)
Net tangible assets		304,000
Trade name		217,000
Non-compete agreement		244,000
Customer relationships		415,000
Goodwill		151,000
Total purchase price	$	1,331,000

(*) excluding the Line of Credit paid off with closing cash payment

Pro forma results

The following tables set forth the unaudited pro forma results of the Company as if the acquisition of Artisan had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the companies always been combined.

	For the Three Months Ended June 30,
	2013		2012
Total revenues	$	5,518,949	$	4,981,147
Net loss		(92,482)		(1,073,088	)
Basic net loss per common share	$	(0.015)	$	(0.183	)
Diluted net loss per common share	$	(0.015)	$	(0.183	)
Weighted average shares – basic		6,342,288		5,873,801
Weighted average shares – diluted		6,342,288		5,873,801

	For the Six Months Ended June 30,
	2013		2012
Total revenues	$	11,126,270	$	9,340,340
Net loss		(62,634)		(1,400,695	)
Basic net loss per common share	$	(0.010)	$	(0.238	)
Diluted net loss per common share	$	(0.010)	$	(0.238	)
Weighted average shares – basic		6,284,658		5,873,801
Weighted average shares – diluted		6,284,658		5,873,801

The Haley Group

The Haley Group, LLC is a food manufacture representative that manages the vendor relationships at a food distributor’s corporate level. The Haley Group also provides their suppliers with guidance and assistance as needed at the distributor’s regional and divisional level. The Haley Group provides these services in exchange for a combination of monthly retainers and percentages of future sales of client products. On November 2, 2012, the Company entered into an asset purchase agreement (the “Haley Acquisition Agreement”) with Haley Group, LLC whereby the Company acquired all existing contracts between Haley Group and its customers for the following consideration: 300,000 shares of the Company’s common stock; 150,000 shares of which vest immediately and 150,000 shares of which vest in one year under certain conditions; options to purchase 100,000 shares of the Company’s common stock at a price of $0.44 per share; and $20,000 cash contingent upon the attainment of future revenue milestones. The Haley Acquisition was valued at a total cost of $119,645. This intangible fair value of the purchase amount was allocated to Haley Group’s customer relationships and capitalized accordingly on the Company’s balance sheet at June 30, 2013 and is being amortized over 3 years. During the three and six months ended June 30, 2013, the Company charged the amount of $9,970 and $19,941 to operations, respectively, related to the amortization of these intangible assets.

- Definition

The entire disclosure for a business combination (or series of individually immaterial business combinations) completed during the period, including background, timing, and recognized assets and liabilities. The disclosure may include leverage buyout transactions (as applicable).

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+ Details

4. ACCOUNTS RECEIVABLE

6 Months Ended

Jun. 30, 2013

Receivables [Abstract]

Loans, Notes, Trade and Other Receivables Disclosure [Text Block]

4. ACCOUNTS RECEIVABLE

At June 30, 2013 and December 31, 2012, accounts receivable consists of:

	June 30, 2013			December 31, 2012
Accounts receivable from customers	$	1,204,963		$	965,352
Allowance for doubtful accounts		(131,498	)		(5,547	)
Accounts receivable, net	$	1,073,465		$	959,805

- Definition

The entire disclosure for claims held for amounts due a entity, excluding financing receivables. Examples include, but are not limited to, trade accounts receivables, notes receivables, loans receivables. Includes disclosure for allowance for credit losses.

+ References + Details

5. INVENTORY

6 Months Ended

Jun. 30, 2013

Inventory Disclosure [Abstract]

Inventory Disclosure [Text Block]

5. INVENTORY

Inventory consists of specialty products which are warehoused in Naples, Florida and Lyons, Illinois, and other products held by Company’s vendors. At June 30, 2013 and December 31, 2012, finished goods inventory is as follows:

		June 30, 2013				December 31, 2012
Finished goods inventory		$	692,605			$	517,631

6. PROPERTY AND EQUIPMENT

6 Months Ended

Jun. 30, 2013

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment Disclosure [Text Block]

6. PROPERTY AND EQUIPMENT

Acquisition of Building

During the six months ended June 30, 2013, the Company purchased a building and property located at 28411 Race Track Road, Bonita Springs, Florida 34135 and with respect thereto entered into each of a Loan Agreement, Mortgage, Security Agreement and Note with Fifth Third Bank, each with an effective date of February 26, 2013. The property consists of approximately 1.1 acres of land and close to 10,000 square feet of combined office and warehouse space and was purchased as part of a bank short sale. The Company moved its operations to these premises on July 15, 2013. The purchase price of the property was $792,758 and was financed in part by a five year note in the amount of $546,000 carrying an annual interest rate of 3% above LIBOR Rate, as such term is defined in the Note.

A summary of property and equipment at June 30, 2013 and December 31, 2012, is as follows:

	June 30, 2013			December 31, 2012
Land	$	177,383		$	-
Building		619,955			-
Computer Equipment		448,420			382,300
Warehouse Equipment		7,733			7,733
Furniture and Fixtures		144,453			152,236
Vehicles		33,238			33,239
Total before accumulated depreciation		1,431,182			575,508
Less: accumulated depreciation		(465,620	)		(429,876	)
Total	$	965,562		$	145,632

Depreciation and amortization expense for property and equipment amounted to $17,727 and $11,707 for the three months ended June 30, 2013 and, 2012, respectively. Depreciation and amortization expense for property and equipment amounted to $35,745 and $14,584 for the six months ended June 30, 2013 and, 2012, respectively.

7. INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2013

Disclosure Text Block [Abstract]

Intangible Assets Disclosure [Text Block]

7. INTANGIBLE ASSETS

The Company acquired certain intangible assets pursuant to the acquisition of Artisan Specialty Foods and the acquisition of certain assets of The Haley Group (see note 2). The following is the net book value of these assets:

	June 30, 2013
			Accumulated
	Gross		Amortization			Net
Trade Name	$	217,000	$	-		$	217,000
Non-Compete Agreement		244,000		(61,000	)		183,000
Customer Relationships		534,645		(106,263	)		428,382
Goodwill		151,000		-			151,000
	$	1,146,645	$	(167,264	)	$	979,382

	December 31, 2012
			Accumulated
	Gross		Amortization			Net
Trade Name	$	217,000	$	-		$	217,000
Non-Compete Agreement		244,000		(30,500	)		213,500
Customer Relationships		534,645		(44,823	)		489,822
Goodwill		151,000		-			151,000
	$	1,146,645	$	(75,323	)	$	1,071,322

Total amortization expense charged to operations for the three months ended June 30, 2013 and 2012 was $45,970 and $0, respectively. Total amortization expense charged to operations for the six months ended June 30, 2013 and 2012 was $91,940 and $0, respectively.

The trade name is not considered a finite-lived asset, and is not being amortized. The non-compete agreement is being amortized over a period of 48 months. The customer relationships acquired in the Artisan and Haley transactions are being amortized over a period of 60 and 36 months.

As detailed in ASC 350, the Company tests for goodwill impairment in the fourth quarter of each year and whenever events or changes in circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. As detailed in ASC 350-20-35-3A, in performing its testing for goodwill impairment, management has completed a qualitative analysis to determine whether it was more likely than not that the fair value of a reporting unit is less than its carrying amount, including goodwill. To complete this review, management followed the steps in ASC 350-20-35-3C to evaluate the fair values of goodwill and considered all known events and circumstances that might trigger an impairment of goodwill. The analysis completed in 2012, determined that there was no impairment to goodwill assets.

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

6 Months Ended

Jun. 30, 2013

Payables and Accruals [Abstract]

Accounts Payable and Accrued Liabilities Disclosure [Text Block]

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Accounts payable and accrued liabilities at June 30, 2013 and December 31, 2012 are as follows:

	June 30, 2013		December 31, 2012
Trade payables	$	1,277,732	$	1,325,490
Accrued payroll and commissions		42,802		51,282
Total accounts payable and accrued liabilities - non-related parties	$	1,320,534	$	1,376,772

At June 30, 2013 and December 31, 2012, accrued liabilities to related parties consisted of accrued payroll and payroll related benefits.

9. ACCRUED INTEREST	6 Months Ended
9. ACCRUED INTEREST	Jun. 30, 2013
Other Liabilities and Financial Instruments Subject to Mandatory Redemption [Abstract]
Other Liabilities Disclosure [Text Block]	9. ACCRUED INTEREST Accrued interest on the Company’s convertible notes payable is convertible at the option of the note holders into the Company’s common stock at prices of $0.25 to $1.00 per share. There is a beneficial conversion feature embedded in the convertible accrued interest, which can be exercised at any time by the note holders. Through December 27, 2012, the Company had immediately charged the value of this beneficial conversion feature of convertible accrued interest to operations. At December 27, 2012, the Company entered into the 2012 Note Extension Agreements, the terms of which brought about a change in the Company’s accounting for its convertible equity instruments from the liability method to the equity method. During the three months ended June 30, 2013 and 2012, the amounts of $0 and $30,226, respectively, were credited to additional paid-in capital as a discount on convertible interest. The aggregate amount of discounts on convertible interest charged to operations during the three months ended June 30, 2013 and 2012 was $0 and $21,998, respectively. During the six months ended June 30, 2013 and 2012, the amounts of $0 and $50,272, respectively, were credited to additional paid-in capital as a discount on convertible interest. The aggregate amount of discounts on convertible interest charged to operations during the six months ended June 30, 2013 and 2012 was $0 and $43,863, respectively. At June 30, 2013, convertible accrued interest was $771,494 (including $44,251 to a related party), which is convertible into 3,085,976 shares of common stock; at December 31, 2012, convertible accrued interest was $759,053 (including $39,866 to a related party) which was convertible into 2,916,614 shares of common stock.

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES

6 Months Ended

Jun. 30, 2013

Debt Disclosure [Abstract]

Debt Disclosure [Text Block]

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES

	June 30, 2013		December 31, 2012
Secured Convertible note payable to Alpha Capital Anstalt (f/k/a/ Alpha Capital Aktiengesselschaft) (“Alpha Capital”), originally dated February 25, 2005 and due February 1, 2014. The note contains a cross default provision, and is secured by a majority of the Company’s assets. This note bears interest at the rate of 8% per annum. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.	$	213,500	$	263,500

Convertible note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		21,478		21,478

Convertible note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		9,638		9,638

Convertible note payable to Assameka Capital Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,884		6,884

Convertible note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		22,609		22,609

Convertible note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,145		10,145

Convertible note payable to Assameka Capital Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		7,246		7,246

Convertible note payable to Huo Hua due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share.		20,000		20,000

Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum, This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		100,000		100,000

	June 30, 2013		December 31, 2012
Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		15,287		15,287

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,860		6,860

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		4,900		4,900

Convertible secured note payable to Asher Brand due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		5,000		5,000

Convertible secured note payable to Lane Ventures due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,000		6,000

Convertible secured note payable Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		120,000		120,000

Convertible secured note payable Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		16,957		16,957

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		7,609		7,609

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		5,435		5,435

Twenty-nine convertible notes payable in the amount of $4,500 each to Sam Klepfish, the Company’s CEO and a related party, dated the first of the month beginning on November 1, 2006, issued pursuant to the Company’s then employment agreement with Mr. Klepfish, which provided that the amount of $4,500 in salary is accrued each month to a note payable. These notes are unsecured. These notes bear interest at the rate of 8% per annum and have no due date. These notes and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share.		110,500		110,500

	June 30, 2013		December 31, 2012
Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,000		10,000

Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		230,000		230,000

Convertible secured note payable to Whalehaven Capital Fund Limited, due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		21,478		21,478

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		9,638		9,638

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,884		6,884

Convertible secured note payable to Momona Capital due February 1, 2014. This note contains a cross default provision. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. This note bears interest at the rate of 8% per annum. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		25,310		25,310

Convertible secured note payable to Lane Ventures due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,124		10,124

Secured convertible promissory note payable for the acquisition of Artisan Specialty Foods, Inc. to Alpha Capital, dated May 11, 2012 in the face amount of $1,200,000 at a purchase price of $1,080,000. The note carries simple interest at an annual rate of 4.5% and is due in full by April 2015. The note is convertible into the registrant's common stock at a fixed conversion price of $1.00 per share. Principal and interest in the aggregate amount of $39,163 are payable on a monthly basis beginning in September 2012. The note allows for prepayments at any time. The note also includes cross-default provisions; is secured by all of the registrant's and its subsidiaries' assets; and is guaranteed by each of the subsidiaries. Interest expense in the amount of $30,921 and was accrued on this note during the years ended December 31, 2012 and 2011, respectively. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $117,491 on this note, consisting of $106,996 of principal and $10,495 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $234,983 on this note, consisting of $212,798 of principal and $22,185 of interest.		861,469		1,074,267

	June 30, 2013			December 31, 2012
Secured vehicle lease payable at an effective interest rate of 9.96% for purchase of truck, payable in monthly installments (including principal and interest) of $614 through January 2015. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $1,842 on this note, consisting of $1,549 of principal and $293 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $3,684 on this note, consisting of $3,059 of principal and $625 of interest.		10,752			13,811

Secured vehicle lease payable at an effective interest rate of 8.26% for purchase of truck, payable in monthly installments (including principal and interest) of $519 through June 2015. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $1,558 on this note, consisting of $1,303 of principal and $254 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $3,116 on this note, consisting of $2,580 of principal and $535 of interest.		11,453			14,033

Secured mortgage note payable for the acquisition of land and building in Bonita Springs, Florida in the amount of $546,000. Principal payments of $4,550 and interest at the rate of Libor plus 3% are due monthly. The balance of the principal amount will be due March 2018. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $18,046 on this note, consisting of $13,650 of principal and $4,396 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $23,956 on this note, consisting of $18,200 of principal and $5,756 of interest.	$	527,800			-
Total	$	2,434,956		$	2,175,593
Less: Discount		(1,230,819	)		(1,868,482	)
Net	$	1,204,137		$	307,111

	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
	2013		2012		2013		2012
Discount on Notes Payable amortized to interest expense:	$	332,617	$	1,308	$	637,665	$	1,308

The Company calculates the fair value of any beneficial conversion features embedded in its convertible notes via the Black-Scholes valuation method. The Company also calculates the fair value of any detachable warrants offered with its convertible notes via the Black-Scholes valuation method. The instruments were considered discounts to the notes, to the extent the aggregate value of the warrants and conversion features did not exceed the face value of the notes. These discounts were amortized to interest expense via the effective interest method over the term of the notes. The fair value of these instruments was charged to interest expense to the extent that the value of these instruments exceeds the face value of the notes.

The Company revalued the conversion options at each reporting period, and charged any change in value to operations. During the three months ended June 30, 2013 and 2012, the Company recorded a loss of $0 and $89,569 respectively, due to the change in value of the conversion option liability. During the six months ended June 30, 2013 and 2012, the Company recorded a loss of $0 and $468,004, respectively, due to the change in value of the conversion option liability.

When convertible notes payable are satisfied by payment or by conversion to equity, the Company revalues the related conversion option liability at the time of the payment or conversion. The conversion option liability is then relieved by this amount, which is charged to additional paid-in capital. During the three months ended June 30, 2013 and 2012, conversion option liabilities in the amounts of $0 and $0, respectively, were transferred from liability to equity due to the conversion or payment of the related convertible notes payable. During the six months ended June 30, 2013 and 2012, conversion option liabilities in the amounts of $0 and $20,046, respectively, were transferred from liability to equity due to the conversion or payment of the related convertible notes payable.

From September 2005 through December 26, 2012, the Company accounted for conversion options embedded in convertible notes in accordance with FASB ASC 815-10-05. ASC 815-10-05 generally requires companies to bifurcate conversion options embedded in convertible notes from their host instruments and to account for them as free standing derivative financial instruments in accordance with ASC 815-40-05.

Effective December 27, 2012, the Company entered into agreements (the “2012 Notes Payable Extension Agreement”) with certain convertible note holders regarding twenty-five convertible notes in the aggregate amount of $2,037,249 in principal and $719,187 in accrued interest. Pursuant to the 2012 Notes Payable Extension Agreement, the maturity date of each note and accrued interest was extended to February 1, 2014 (unless the original maturity date is beyond the extended date, in which case the original maturity date will not change); the expiration date of each warrant associated with each of the notes was extended to August 1, 2015 (unless the original expiration date of each warrant was beyond August 1, 2015, in which case the original expiration date will not change); the minimum conversion price of the note and accrued interest, in the case of any adjustment to such price, was set to be $0.05 per share. The Company also agreed that for as long as the convertible notes are held by the existing note holders, it will not issue any common stock or other securities convertible into or exercisable for shares of common stock at a price of less than $0.05 per share. Accordingly, the conversion option and warrants were reclassified from liability to equity since the conversion and exercise prices were fixed and all other conditions were met to classify the conversion feature and warrants as equity.

The Company revalued its derivative equity instruments at December 27, 2012 using the Black-Scholes valuation method, and recorded losses on revaluation in the amount of $478,822 for the conversion options, $566,063 for the warrants, and $103,248 for stock options. This resulted in liabilities in the amount of $2,088,475 for the value of the warrants, $1,708,528 for the value of the conversion options, and $411,792 for the stock options. The value of the warrants and conversion options (a total of $3,797,001) was eliminated, and recorded as a gain on extinguishment of debt. The value of the stock options of $411,792 was eliminated, and recorded as a charge to additional paid-in capital.

Pursuant to debt extinguishment accounting, the Company charged to interest expense the unamortized amount of the discount on the related convertible notes at December 27, 2012 in the amount of $824,286. Prior to December 27, 2012, the Company had amortized $13,899 of the discount. At December 27, 2012, the Company recorded a new discount on the convertible notes in the aggregate amount of $1,918,993, which was charged to additional paid-in capital.

At December 27, 2012, the aggregate value of the unamortized discount on the notes payable affected by the 2012 Notes payable Extension Agreement was $830,837 which amount was charged to operations. The Company recorded new discounts on notes payable in the aggregate amount of $1,918,993, which was recorded as an increase in additional paid-in capital.

During the year ended December 31, 2012, the Company calculated an original issue discount (“OID”) related to the acquisition of Artisan Specialty Foods, Inc. in the amount of $120,000 on a note payable in the total principal amount of $1,200,000. During the three and six months ended June 30, 2013, this discount was amortized to interest expense in the amount of $2,028 and $3,409, respectively.

At June 30, 2013 and 2012, the Company had unamortized discounts to notes payable in the aggregate amount of $1,230,819 and $0, respectively.

The following table illustrates certain key information regarding our conversion option valuation assumptions at June 30, 2013 and 2012:

	June 30,
	2013		2012
Number of conversion options outstanding		4,955,397					5,573,924
Value at June 30,		N/A					1,957,383
Number of conversion options issued during the period		-					1,200,000
Value of conversion options issued during the period		N/A					263,664
Number of conversion options exercised or underlying notes paid during the period		-					-
Value of conversion options exercised or underlying notes paid during the period		-				$	-
Revaluation loss (gain) during the period		N/A				$	89,569

Black-Scholes model variables:
Volatility		N/A		124.12	to		125.18	%
Dividends		-					-
Risk-free interest rates		N/A					0.40	%
Term (years)		N/A		3	to		10

11. RELATED PARTY TRANSACTIONS	6 Months Ended
11. RELATED PARTY TRANSACTIONS	Jun. 30, 2013
Related Party Transactions [Abstract]
Related Party Transactions Disclosure [Text Block]	11. RELATED PARTY TRANSACTIONS For the six months ended June 30, 2013: Pursuant to the terms of the Artisan Acquisition Agreement, the Company made a payment in the amount of $37,500 to David Vohaska. Mr. Vohaska is currently an employee of the Company. The Company also accrued an additional payment in the amount of $37,500 to Mr. Vohaska during the six months ended June 30, 2013. Pursuant to the terms of an employment agreement, the Company made cash payments to its Chief Executive Officer in the amount of $90,500 for previously-accrued bonuses. Also pursuant to the terms of his employment agreement, the Company issued options to its Chief Executive Officer as follows: Four year options to purchase 50,000 shares of the Company’s common stock at a price of $0.40 per share which vest on December 31, 2014; four year options to purchase 50,000 shares of the Company’s common stock at a price of $0.40 per share which vest on December 31, 2015; five year options to purchase 100,000 shares of the Company’s common stock at a price of $0.57 per share which vest on December 31, 2014; five year options to purchase 62,500 shares of the Company’s common stock at a price of $1.60 per share which vest on December 31, 2013; and five year options to purchase 62,500 shares of the Company’s common stock at a price of $1.60 per share which vest on December 31, 2014. The Company also accrued the amount of $27,937 for the value of Restricted Stock Units (“RSU’s”) due to its Chief Executive Officer under the terms of his employment agreement. Pursuant to the terms of an employment agreement, the Company made cash payments to its President in the amount of $90,500 for previously-accrued bonuses. Also pursuant to the terms of his employment agreement, the Company issued options to its President as follows: Four year options to purchase 50,000 shares of the Company’s common stock at a price of $0.40 per share which vest on December 31, 2014; four year options to purchase 50,000 shares of the Company’s common stock at a price of $0.40 per share which vest on December 31, 2015; five year options to purchase 100,000 shares of the Company’s common stock at a price of $0.57 per share which vest on December 31, 2014; five year options to purchase 62,500 shares of the Company’s common stock at a price of $1.60 per share which vest on December 31, 2013; and five year options to purchase 62,500 shares of the Company’s common stock at a price of $1.60 per share which vest on December 31, 2014. Pursuant to the terms of an employment agreement, the Company made cash payments to Chief Information and Principal Accounting Officer $25,000 for previously-accrued bonuses, Also pursuant to the terms of his employment agreement, the Company issued options to its Chief Information and Principal Accounting Officer as follows: Four year options to purchase 25,000 shares of the Company’s common stock at a price of $0.40 per share which vested on January 1, 2013; four year options to purchase 25,000 shares of the Company’s common stock at a price of $0.40 per share which vest on January 1, 2015; three year options to purchase 25,000 shares of the Company’s common stock at a price of $0.40 per share which vest on January 1, 2016; five year options to purchase 25,000 shares of the Company’s common stock at a price of $0.57 per share which vest on January 1, 2018; five year options to purchase 30,000 shares of the Company’s common stock at a price of $1.60 per share which vest on January 1, 2014; and five year options to purchase 30,000 shares of the Company’s common stock at a price of $1.60 per share which are scheduled to vest on January 1, 2015. For the six months ended June 30, 2012: Pursuant to the terms of an employment agreement, the Company made cash payments to its Chief Executive Officer in the amount of $34,650 for previously-accrued bonuses. Pursuant to the terms of an employment agreement, the Company made cash payments to its President in the amount of $34,650 for previously-accrued bonuses.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References + Details

12. CONTINGENT LIABILITY	6 Months Ended
12. CONTINGENT LIABILITY	Jun. 30, 2013
Contingent Liability [Abstract]
Contingent Liability [Text Block]	12. CONTINGENT LIABILITY Pursuant to the Artisan acquisition, the Company may be obligated to pay up to another $300,000 in the event certain financial milestones are met by April 30, 2014 (see note 3). This obligation had a fair value of $131,000 at the time of the Artisan acquisition. During the six months ended June 30, 2013, the Company made a payment in the amount of $37,500 against this liability, and accrued an additional $26,930. At June 30, 2013, the fair value of the contingent liability on the Company’s balance sheet is $37,500. The amount ultimately payable to Mr. Vohaska pursuant to this obligation could increase in future periods to a maximum of an additional $187,500.

13. INCOME TAXES	6 Months Ended
13. INCOME TAXES	Jun. 30, 2013
Income Tax Disclosure [Abstract]
Income Tax Disclosure [Text Block]	13. INCOME TAXES Deferred income taxes result from the temporary differences arising from the use of accelerated depreciation methods for income tax purposes and the straight-line method for financial statement purposes, and an accumulation of net operating loss carryforwards for income tax purposes with a valuation allowance against the carryforwards for book purposes. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. Included in deferred tax assets are Federal and State net operating loss carryforwards of approximately $3.2 million, which will expire beginning in 2025 through 2029. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Due to significant changes in the Company's ownership, the Company's future use of its existing net operating losses may be limited.

14. EQUITY

6 Months Ended

Jun. 30, 2013

Stockholders' Equity Note [Abstract]

Stockholders' Equity Note Disclosure [Text Block]

14. EQUITY

Reverse Stock Split

On June 13, 2012, the Company implemented a reverse split of its common stock (the “Reverse Split”) in the amount of 1-for-50. The number of shares issued and outstanding immediately before the Reverse Split was 293,692,189 and 282,956,546, respectively; the number of shares issued and outstanding immediately after the Reverse Split was 5,873,801 and 5,659,130, respectively. In addition, the proposal to authorize the Board of Directors to change the Company’s domicile from Florida to Delaware was approved. All share and per share data have been retroactively restated to reflect the reverse split.

Common Stock

During the six months ended June 30, 2013, the Company issued 253,232 shares of common stock for settlement of a note. This issuance of shares was accrued in a prior period, and was carried as common stock subscribed in the Company’s balance sheet at December 31, 2012.

During the six months ended June 30, 2013, the Company issued 26,078 shares of common stock for settlement of a note. This issuance of shares was accrued in a prior period, and was carried as common stock subscribed in the Company’s balance sheet at December 31, 2012.

During the six months ended June 30, 2013, the Company issued 341,794 shares of common stock for the conversion of the principal of a convertible note in the amount or $50,000 and accrued interest in the amount of $35,449, for a total conversion value of $85,449.

Treasury Stock

During the six months ended June 30, 2013, the Company did not purchase any outstanding shares of the Company’s common stock.

Warrants

The following table summarizes the significant terms of warrants outstanding at June 30, 2013. These warrants may be settled in cash or via cashless conversion into shares of the Company’s common stock at the request of the warrant holder. These warrants were granted as part of a financing agreement:

				Weighted		Weighted				Weighted
				average		average				average
Range of		Number of		remaining		exercise				exercise
exercise		warrants		contractual		price of		Number of		price of
Prices		Outstanding		life (years)		outstanding Warrants		warrants Exercisable		exercisable Warrants
$	0.010		1,500,000		6.88	$	0.010		1,500,000	$	0.010

$	0.250		3,594,000		1.76	$	0.250		3,594,000	$	0.250

$	0.550		370,000		1.76	$	0.550		370,000	$	0.550

$	0.575		1,480,000		1.76	$	0.575		1,480,000	$	0.575

$	0.600		20,000		0.21	$	0.600		20,000	$	0.600
			6,964,000		2.86	$	0.284		6,964,000	$	0.284

Transactions involving warrants are summarized as follows:

	Number of		Weighted Average
	Warrants		Exercise Price
Warrants exercisable at December 31, 2012		6,964,000	$	0.284

Granted		-		-
Exercised		-		-
Cancelled / Expired		-		-

Warrants outstanding at June 30, 2013		6,964,000	$	0.284

The Company did not issue any warrants during the six months ended June 30, 2013. During the three months ended June 30, 2012, the Company issued warrants to purchase 1,500,000 shares of common stock; the fair value of these warrants was $572,777. The Company also extended the term of warrants to purchase 5,440,000 shares of common stock from April 3, 2012 to April 3, 2015. The fair value of this extension of $842,100 was charged to operations during the three months ended June 30, 2012.

Options

The following table summarizes the changes outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company:

						Weighted				Weighted
				Weighted		average				average
				average		exercise				exercise
Range of		Number of		Remaining		price of		Number of		price of
exercise		options		contractual		outstanding		options		exercisable
Prices		Outstanding		life (years)		Options		Exercisable		Options
$	0.350		1,140,000		4.05	$	0.350		1,140,000	$	0.350

$	0.380		132,500		1.75	$	0.380		132,500	$	0.380

$	0.400		275,000		3.51	$	0.400		25,000	$	0.400

$	0.450		132,500		2.00	$	0.450		132,500	$	0.450

$	0.474		132,500		2.25	$	0.474		132,500	$	0.474

$	0.480		132,500		2.50	$	0.480		132,500	$	0.480

$	0.570		225,000		4.51	$	0.570		-	$	N/A

$	1.60		310,000		4.51	$	1.60		-	$	N/A
			2,480,000		3.68	$	0.552		1,695,000	$	0.381

Transactions involving stock options are summarized as follows:

	Number of Shares			Weighted Average Exercise Price
Options outstanding at December 31, 2012		2,070,000		$	0.290

Granted		810,000		$	0.906
Exercised		-			-
Cancelled / Expired		(400,000	)	$	0.35

Options outstanding at June 30, 2013		2,480,000		$	0.552

Aggregate intrinsic value of options outstanding and exercisable at June 30, 2013 and 2012 was $85,200 and $52,000, respectively. Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was $0.38 and $0.40 as of June 30, 2013 and 2012, respectively, and the exercise price multiplied by the number of options outstanding.

During the three months ended June 30, 2013 and 2012, the Company charged $0 and $186,299, respectively, to operations related to recognized stock-based compensation expense for employee stock options. During the six months ended June 30, 2013 and 2012, the Company charged $35,662 and $186,299, respectively, to operations related to recognized stock-based compensation expense for employee stock options.

Accounting for warrants and stock options

In August 2005, the Company’s commitments to issue shares of common stock first exceeded its common stock authorized. At this time, the Company began to value its warrants and stock options via the liability method of accounting. Pursuant to guidance in ASC 718-40 the cost of these options was valued via the Black-Scholes valuation method when issued, and re-valued at each reporting period. The gain or loss from this revaluation was charged to compensation expense during the period. On December 27, 2012, the Company entered into the 2012 Notes Payable Extension Agreement with certain holders of its convertible notes which, among other things, created a minimum conversion price for the principal amount of the notes. Under accounting guidance provided by FASB ASC 815-40-05, this resulted in a change in accounting method for our derivative financial instruments to the equity method of accounting. We revalued our derivative liabilities at December 27, 2012, and charged the gain or loss from this revaluation to compensation expense during the period.

The Company valued warrants and options using the Black-Scholes valuation model utilizing the following variables:

	June 30,			December 31,
	2013			2012
Volatility		189.28	%		92.52	-	114.30	%
Dividends	$	-		$	-		-
Risk-free interest rates		0.37	%		0.06	-	0.17	%
Term (years)		4			0.01	-	5.00

- Definition

The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(d),(e))
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Reference 2: http://www.xbrl.org/2003/role/presentationRef
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Reference 3: http://www.xbrl.org/2003/role/presentationRef
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21488-112644

Reference 5: http://www.xbrl.org/2003/role/presentationRef
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-Topic 210
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
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-Topic 505
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Preferred Stock
-URI http://asc.fasb.org/extlink&oid=6521494

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
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-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
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-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21564-112644

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Paragraph d
-Article 4

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 02
-Paragraph 29, 30, 31
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Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section E

Reference 17: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
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Reference 18: http://www.xbrl.org/2003/role/presentationRef
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Reference 19: http://www.xbrl.org/2003/role/presentationRef
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-Number 210
-Section 04
-Article 3

+ Details

15. EMPLOYMENT AGREEMENTS	6 Months Ended
15. EMPLOYMENT AGREEMENTS	Jun. 30, 2013
Disclosure Text Block Supplement [Abstract]
Commitments Disclosure [Text Block]	15. EMPLOYMENT AGREEMENTS Chief Executive Officer On January 1, 2013, the Company entered into an employment agreement with its Chief Executive Officer (the “2013 CEO Employment Agreement”). The 2013 CEO Employment Agreement is for a term of three years, and provides a base compensation in the amount of $198,312 in cash plus an additional $27,937 in restricted stock units for year one, $223,987 in cash plus an additional $24,875 in restricted stock units for year two, and $260,075 in cash plus an additional $13,688 in restricted stock units for year three. The 2013 CEO Employment Agreement also provides the CEO with a four year option to purchase 100,000 shares of the Company’s common stock at a price of $0.40 per share; a five year option to purchase 100,000 shares of the Company’s common stock at a price of $0.57 per share; and a six year option to purchase 125,000 shares of the Company’s common stock at a price of $1.60 per share; various performance-based bonus provisions; and a stock grant of 200,000 shares of the Company’s common stock which vest only if the 30 day average trading price of the Company’s common stock equals or exceeds $1.75 per share and has average volume of at least 25,000 shares per day for 30 consecutive days. President On January 1, 2013, the Company entered into an employment agreement with its President (the “2013 President Employment Agreement”). The 2013 President Employment Agreement is for a term of three years, and provides a base compensation in the amount of $226,250 per annum for year one, $248,875 per annum for year two, and $273,763 per annum for year three. The 2013 President Employment Agreement also provides the President with a four year option to purchase 100,000 shares of the Company’s common stock at a price of $0.40 per share; a five year option to purchase 100,000 shares of the Company’s common stock at a price of $0.57 per share; and a six year option to purchase 125,000 shares of the Company’s common stock at a price of $1.60 per share; various performance-based bonus provisions; and a stock grant of 75,000 shares of the Company’s common stock which vest only if the 30 day average trading price of the Company’s common stock equals or exceeds $1.75 per share and has average volume of at least 25,000 shares per day for 30 consecutive days. Principal Accounting Officer and Chief Information Officer On January 1, 2013, the Company entered into an employment agreement with its Principal Accounting Officer and Chief Information officer (the “2013 PAO – CIO Employment Agreement”). The 2013 PAO – CIO Employment Agreement is for a term of two years, and provides a base compensation in the amount of $135,000 per annum for year one and $151,200 per annum for year two. The 2013 PAO – CIO Employment Agreement also provides a four year option to purchase 75,000 shares of the Company’s common stock at a price of $0.40 per share; a five year option to purchase 25,000 shares of the Company’s common stock at a price of $0.57 per share; and a five year option to purchase 60,000 shares of the Company’s common stock at a price of $1.60 per share; various performance-based bonus provisions; and a stock grant in the amount of $15,000 in shares of the Company’s common stock.

Accounting Policies, by Policy (Policies)	6 Months Ended
Accounting Policies, by Policy (Policies)	Jun. 30, 2013
Accounting Policies [Abstract]
Basis of Accounting, Policy [Policy Text Block]	Business Activity FII is in the business of providing premium foodservice establishments, including white tablecloth restaurants with the freshest origin-specific perishables and specialty food products direct from its network of vendors to the end users (restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses) within 24 - 72 hours. For The Gourmet Inc., through its website www.forthegourmet.com, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line. We currently sell the majority of our products through a distributor relationship between FII and Next Day Gourmet, L.P., a subsidiary of U.S. Foods (“USF”), a $20 Billion broad line distributor. On May 18, 2012, the Company executed a Stock Purchase Agreement to acquire all of the issued and outstanding shares of Artisan Specialty Foods, Inc., an Illinois corporation (“Artisan”). Artisan was previously a supplier to the Company. Artisan is a supplier of over 1,500 niche gourmet products to over 500 customers in the Greater Chicago area
Use of Estimates, Policy [Policy Text Block]	Use of Estimates The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future. On August 25, 2005, we entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05, from August 25, 2005 through December 27, 2012, we accounted for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options, via the liability method of accounting. Accordingly, all these instruments were valued at issuance utilizing the Black-Scholes valuation method, and were re-valued at each period ending date, also using the Black-Scholes valuation method. Any gain or loss from revaluation was charged to operations during the period. On December 27, 2012, we entered into agreements (the “2012 Notes Payable Extension Agreement”) with certain holders of our convertible notes which, among other things, created a minimum conversion price for the principal amount of the notes of $0.05. Under accounting guidance provided by FASB ASC 815-40-05, this resulted in a change in accounting method for our derivative financial instruments to the equity method of accounting.
New Accounting Pronouncements, Policy [Policy Text Block]	Significant Recent Accounting Pronouncements Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying unaudited condensed consolidated financial statements.

3. ACQUISITIONS (Tables) - Artisan Specialty Foods [Member]

6 Months Ended

Jun. 30, 2013

3. ACQUISITIONS (Tables) [Line Items]

Schedule of Business Acquisitions, by Acquisition [Table Text Block]

The total purchase price was allocated to Artisan’s net tangible assets, with the residual allocated to intangible assets:

Closing cash payment	$	1,200,000
Contingent purchase price		131,000
Total purchase price	$	1,331,000

Tangible assets acquired	$	918,515
Liabilities assumed		614,515	(*)
Net tangible assets		304,000
Trade name		217,000
Non-compete agreement		244,000
Customer relationships		415,000
Goodwill		151,000
Total purchase price	$	1,331,000

(*) excluding the Line of Credit paid off with closing cash payment

Business Acquisition, Pro Forma Information [Table Text Block]

	For the Three Months Ended June 30,
	2013		2012
Total revenues	$	5,518,949	$	4,981,147
Net loss		(92,482)		(1,073,088	)
Basic net loss per common share	$	(0.015)	$	(0.183	)
Diluted net loss per common share	$	(0.015)	$	(0.183	)
Weighted average shares – basic		6,342,288		5,873,801
Weighted average shares – diluted		6,342,288		5,873,801

	For the Six Months Ended June 30,
	2013		2012
Total revenues	$	11,126,270	$	9,340,340
Net loss		(62,634)		(1,400,695	)
Basic net loss per common share	$	(0.010)	$	(0.238	)
Diluted net loss per common share	$	(0.010)	$	(0.238	)
Weighted average shares – basic		6,284,658		5,873,801
Weighted average shares – diluted		6,284,658		5,873,801

4. ACCOUNTS RECEIVABLE (Tables)

6 Months Ended

Jun. 30, 2013

Receivables [Abstract]

Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]

At June 30, 2013 and December 31, 2012, accounts receivable consists of:

	June 30, 2013			December 31, 2012
Accounts receivable from customers	$	1,204,963		$	965,352
Allowance for doubtful accounts		(131,498	)		(5,547	)
Accounts receivable, net	$	1,073,465		$	959,805

5. INVENTORY (Tables)

6 Months Ended

Jun. 30, 2013

Inventory Disclosure [Abstract]

Schedule of Inventory, Current [Table Text Block]

		June 30, 2013				December 31, 2012
Finished goods inventory		$	692,605			$	517,631

6. PROPERTY AND EQUIPMENT (Tables)

6 Months Ended

Jun. 30, 2013

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment [Table Text Block]

A summary of property and equipment at June 30, 2013 and December 31, 2012, is as follows:

	June 30, 2013			December 31, 2012
Land	$	177,383		$	-
Building		619,955			-
Computer Equipment		448,420			382,300
Warehouse Equipment		7,733			7,733
Furniture and Fixtures		144,453			152,236
Vehicles		33,238			33,239
Total before accumulated depreciation		1,431,182			575,508
Less: accumulated depreciation		(465,620	)		(429,876	)
Total	$	965,562		$	145,632

7. INTANGIBLE ASSETS (Tables)

3 Months Ended

Mar. 31, 2013

Disclosure Text Block [Abstract]

Schedule of Intangible Assets and Goodwill [Table Text Block]

	June 30, 2013
			Accumulated
	Gross		Amortization			Net
Trade Name	$	217,000	$	-		$	217,000
Non-Compete Agreement		244,000		(61,000	)		183,000
Customer Relationships		534,645		(106,263	)		428,382
Goodwill		151,000		-			151,000
	$	1,146,645	$	(167,264	)	$	979,382

	December 31, 2012
			Accumulated
	Gross		Amortization			Net
Trade Name	$	217,000	$	-		$	217,000
Non-Compete Agreement		244,000		(30,500	)		213,500
Customer Relationships		534,645		(44,823	)		489,822
Goodwill		151,000		-			151,000
	$	1,146,645	$	(75,323	)	$	1,071,322

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Tables)

6 Months Ended

Jun. 30, 2013

Payables and Accruals [Abstract]

Schedule of Accrued Liabilities [Table Text Block]

Accounts payable and accrued liabilities at June 30, 2013 and December 31, 2012 are as follows

	June 30, 2013		December 31, 2012
Trade payables	$	1,277,732	$	1,325,490
Accrued payroll and commissions		42,802		51,282
Total accounts payable and accrued liabilities - non-related parties	$	1,320,534	$	1,376,772

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Tables)

6 Months Ended

Jun. 30, 2013

Conversion option liability [Member]

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Tables) [Line Items]

Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Table Text Block]

The following table illustrates certain key information regarding our conversion option valuation assumptions at June 30, 2013 and 2012:

	June 30,
	2013		2012
Number of conversion options outstanding		4,955,397					5,573,924
Value at June 30,		N/A					1,957,383
Number of conversion options issued during the period		-					1,200,000
Value of conversion options issued during the period		N/A					263,664
Number of conversion options exercised or underlying notes paid during the period		-					-
Value of conversion options exercised or underlying notes paid during the period		-				$	-
Revaluation loss (gain) during the period		N/A				$	89,569

Black-Scholes model variables:
Volatility		N/A		124.12	to		125.18	%
Dividends		-					-
Risk-free interest rates		N/A					0.40	%
Term (years)		N/A		3	to		10

Schedule of Debt [Table Text Block]

	June 30, 2013		December 31, 2012
Secured Convertible note payable to Alpha Capital Anstalt (f/k/a/ Alpha Capital Aktiengesselschaft) (“Alpha Capital”), originally dated February 25, 2005 and due February 1, 2014. The note contains a cross default provision, and is secured by a majority of the Company’s assets. This note bears interest at the rate of 8% per annum. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.	$	213,500	$	263,500

Convertible note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		21,478		21,478

Convertible note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		9,638		9,638

Convertible note payable to Assameka Capital Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,884		6,884

Convertible note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		22,609		22,609

Convertible note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,145		10,145

Convertible note payable to Assameka Capital Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		7,246		7,246

Convertible note payable to Huo Hua due February 1, 2014. This note bears interest at the rate of 8% per annum. This note is unsecured. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share.		20,000		20,000

Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum, This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		100,000		100,000

	June 30, 2013		December 31, 2012
Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		15,287		15,287

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,860		6,860

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		4,900		4,900

Convertible secured note payable to Asher Brand due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		5,000		5,000

Convertible secured note payable to Lane Ventures due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,000		6,000

Convertible secured note payable Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		120,000		120,000

Convertible secured note payable Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		16,957		16,957

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		7,609		7,609

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		5,435		5,435

Twenty-nine convertible notes payable in the amount of $4,500 each to Sam Klepfish, the Company’s CEO and a related party, dated the first of the month beginning on November 1, 2006, issued pursuant to the Company’s then employment agreement with Mr. Klepfish, which provided that the amount of $4,500 in salary is accrued each month to a note payable. These notes are unsecured. These notes bear interest at the rate of 8% per annum and have no due date. These notes and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share.		110,500		110,500

	June 30, 2013		December 31, 2012
Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,000		10,000

Convertible secured note payable to Alpha Capital due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		230,000		230,000

Convertible secured note payable to Whalehaven Capital Fund Limited, due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		21,478		21,478

Convertible secured note payable to Osher Capital Partners LLC due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		9,638		9,638

Convertible secured note payable to Assameka Capital, Inc. due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		6,884		6,884

Convertible secured note payable to Momona Capital due February 1, 2014. This note contains a cross default provision. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. This note bears interest at the rate of 8% per annum. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		25,310		25,310

Convertible secured note payable to Lane Ventures due February 1, 2014. This note bears interest at the rate of 8% per annum. This note contains a cross-default provision, and is secured by a majority of the Company’s assets. The note and accrued interest are convertible into common stock of the Company at a conversion price of $0.25 per share. This note was included in the 2012 Notes Payable Extension Agreement.		10,124		10,124

Secured convertible promissory note payable for the acquisition of Artisan Specialty Foods, Inc. to Alpha Capital, dated May 11, 2012 in the face amount of $1,200,000 at a purchase price of $1,080,000. The note carries simple interest at an annual rate of 4.5% and is due in full by April 2015. The note is convertible into the registrant's common stock at a fixed conversion price of $1.00 per share. Principal and interest in the aggregate amount of $39,163 are payable on a monthly basis beginning in September 2012. The note allows for prepayments at any time. The note also includes cross-default provisions; is secured by all of the registrant's and its subsidiaries' assets; and is guaranteed by each of the subsidiaries. Interest expense in the amount of $30,921 and was accrued on this note during the years ended December 31, 2012 and 2011, respectively. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $117,491 on this note, consisting of $106,996 of principal and $10,495 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $234,983 on this note, consisting of $212,798 of principal and $22,185 of interest.		861,469		1,074,267

	June 30, 2013			December 31, 2012
Secured vehicle lease payable at an effective interest rate of 9.96% for purchase of truck, payable in monthly installments (including principal and interest) of $614 through January 2015. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $1,842 on this note, consisting of $1,549 of principal and $293 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $3,684 on this note, consisting of $3,059 of principal and $625 of interest.		10,752			13,811

Secured vehicle lease payable at an effective interest rate of 8.26% for purchase of truck, payable in monthly installments (including principal and interest) of $519 through June 2015. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $1,558 on this note, consisting of $1,303 of principal and $254 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $3,116 on this note, consisting of $2,580 of principal and $535 of interest.		11,453			14,033

Secured mortgage note payable for the acquisition of land and building in Bonita Springs, Florida in the amount of $546,000. Principal payments of $4,550 and interest at the rate of Libor plus 3% are due monthly. The balance of the principal amount will be due March 2018. During the three months ended June 30, 2013, the Company made payments in the aggregate amount of $18,046 on this note, consisting of $13,650 of principal and $4,396 of interest. During the six months ended June 30, 2013, the Company made payments in the aggregate amount of $23,956 on this note, consisting of $18,200 of principal and $5,756 of interest.	$	527,800			-
Total	$	2,434,956		$	2,175,593
Less: Discount		(1,230,819	)		(1,868,482	)
Net	$	1,204,137		$	307,111

Schedule of debt discount amortization expense

	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
	2013		2012		2013		2012
Discount on Notes Payable amortized to interest expense:	$	332,617	$	1,308	$	637,665	$	1,308

14. EQUITY (Tables)

6 Months Ended

Jun. 30, 2013

Stockholders' Equity Note [Abstract]

Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]

				Weighted		Weighted				Weighted
				average		average				average
Range of		Number of		remaining		exercise				exercise
exercise		warrants		contractual		price of		Number of		price of
Prices		Outstanding		life (years)		outstanding Warrants		warrants Exercisable		exercisable Warrants
$	0.010		1,500,000		6.88	$	0.010		1,500,000	$	0.010

$	0.250		3,594,000		1.76	$	0.250		3,594,000	$	0.250

$	0.550		370,000		1.76	$	0.550		370,000	$	0.550

$	0.575		1,480,000		1.76	$	0.575		1,480,000	$	0.575

$	0.600		20,000		0.21	$	0.600		20,000	$	0.600
			6,964,000		2.86	$	0.284		6,964,000	$	0.284

Schedule of warrant activity [Table Text Block]

Transactions involving warrants are summarized as follows:

	Number of		Weighted Average
	Warrants		Exercise Price
Warrants exercisable at December 31, 2012		6,964,000	$	0.284

Granted		-		-
Exercised		-		-
Cancelled / Expired		-		-

Warrants outstanding at June 30, 2013		6,964,000	$	0.284

Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table Text Block]

The following table summarizes the changes outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company:

						Weighted				Weighted
				Weighted		average				average
				average		exercise				exercise
Range of		Number of		Remaining		price of		Number of		price of
exercise		options		contractual		outstanding		options		exercisable
Prices		Outstanding		life (years)		Options		Exercisable		Options
$	0.350		1,140,000		4.05	$	0.350		1,140,000	$	0.350

$	0.380		132,500		1.75	$	0.380		132,500	$	0.380

$	0.400		275,000		3.51	$	0.400		25,000	$	0.400

$	0.450		132,500		2.00	$	0.450		132,500	$	0.450

$	0.474		132,500		2.25	$	0.474		132,500	$	0.474

$	0.480		132,500		2.50	$	0.480		132,500	$	0.480

$	0.570		225,000		4.51	$	0.570		-	$	N/A

$	1.60		310,000		4.51	$	1.60		-	$	N/A
			2,480,000		3.68	$	0.552		1,695,000	$	0.381

Schedule of Stock Options Roll Forward [Table Text Block]

Transactions involving stock options are summarized as follows:

	Number of Shares			Weighted Average Exercise Price
Options outstanding at December 31, 2012		2,070,000		$	0.290

Granted		810,000		$	0.906
Exercised		-			-
Cancelled / Expired		(400,000	)	$	0.35

Options outstanding at June 30, 2013		2,480,000		$	0.552

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

The Company valued warrants and options using the Black-Scholes valuation model utilizing the following variables:

	June 30,			December 31,
	2013			2012
Volatility		189.28	%		92.52	-	114.30	%
Dividends	$	-		$	-		-
Risk-free interest rates		0.37	%		0.06	-	0.17	%
Term (years)		4			0.01	-	5.00

- Definition

Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

+ References + Details

2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details)	Jun. 30, 2013 $ / shares
Minimum [Member] \| 2012 Notes Payable Extension Agreement [Member]
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]
Debt Instrument, Convertible, Conversion Price (in Dollars per share)	$ 0.05

3. ACQUISITIONS (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
3. ACQUISITIONS (Details) - USD ($)	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Artisan Specialty Foods [Member]
3. ACQUISITIONS (Details) [Line Items]
Payments to Acquire Businesses, Gross					$ 1,200,000
Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, High					300,000
Business Combination, Contingent Consideration, Liability					131,000
Payments of Merger Related Costs, Financing Activities	$ 0		$ 37,500
Other Liabilities, Current (in Dollars)	37,500		37,500
Haley Consulting Group [Member]
3. ACQUISITIONS (Details) [Line Items]
Payments to Acquire Businesses, Gross					$ 119,645
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares (in Shares)					300,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights					300,000 shares of the Company's common stock; 150,000 shares of which vest immediately and 150,000 shares of which vest in one year under certain conditions
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares)					100,000
Investment Options, Exercise Price (in Dollars per share)					$ 0.44
Business Combination, Liabilities Arising from Contingencies, Amount Recognized					$ 20,000
Acquired Finite-lived Intangible Assets, Weighted Average Useful Life					3 years
Amortization of Intangible Assets	9,970		19,941
Amortization of Intangible Assets	$ 45,970	$ 0	$ 91,940	$ 0

3. ACQUISITIONS (Details) - Schedule of purchase price allocation - Artisan Specialty Foods [Member]

12 Months Ended

Dec. 31, 2012

USD ($)

Trade Names [Member]

(*) excluding the Line of Credit paid off with closing cash payment

Intangible assets

$ 217,000

Noncompete Agreements [Member]

(*) excluding the Line of Credit paid off with closing cash payment

Intangible assets

244,000

Customer Relationships [Member]

(*) excluding the Line of Credit paid off with closing cash payment

Intangible assets

415,000

Closing cash payment

1,200,000

Contingent purchase price

131,000

Total purchase price

1,331,000

Tangible assets acquired

918,515

Liabilities assumed

614,515

^[1]

Net tangible assets

304,000

Goodwill

$ 151,000

[1]	Excluding the Line of Credit paid off with closing cash payment.

3. ACQUISITIONS (Details) - Business acquisition proforma information - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Business acquisition proforma information [Abstract]
Total revenues (in Dollars)	$ 5,518,949	$ 4,981,147	$ 11,126,270	$ 9,340,340
Net loss (in Dollars)	$ (92,482)	$ (1,073,088)	$ (62,634)	$ (1,400,695)
Basic net loss per common share (in Dollars per share)	$ (0.015)	$ (0.183)	$ (0.010)	$ (0.238)
Diluted net loss per common share (in Dollars per share)	$ (0.015)	$ (0.183)	$ (0.010)	$ (0.238)
Weighted average shares – basic	6,342,288	5,873,801	6,284,658	5,873,801
Weighted average shares – diluted	6,342,288	5,873,801	6,284,658	5,873,801

4. ACCOUNTS RECEIVABLE (Details) - Schedule of accounts receivable - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Schedule of accounts receivable [Abstract]
Accounts receivable from customers	$ 1,204,963	$ 965,352
Allowance for doubtful accounts	(131,498)	(5,547)
Accounts receivable, net	$ 1,073,465	$ 959,805

5. INVENTORY (Details) - Schedule of inventory - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Schedule of inventory [Abstract]
Finished goods inventory	$ 692,605	$ 517,631

6. PROPERTY AND EQUIPMENT (Details)	3 Months Ended		6 Months Ended
6. PROPERTY AND EQUIPMENT (Details)	Jun. 30, 2013 USD ($) a ft²	Jun. 30, 2012 USD ($)	Jun. 30, 2013 USD ($) a ft²	Jun. 30, 2012 USD ($)
Land and Building [Member]
6. PROPERTY AND EQUIPMENT (Details) [Line Items]
Area of Land (in Acres) \| a	1.1		1.1
Area of Real Estate Property (in Square Feet) \| ft²	10,000		10,000
Property, Plant and Equipment, Additions			$ 792,758
Depreciation	$ 17,727	$ 11,707	$ 35,745	$ 14,584

6. PROPERTY AND EQUIPMENT (Details) - Schedule of property, plant and equipment - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Land [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	$ 177,383	$ 0
Building [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	619,955	0
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	448,420	382,300
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	7,733	7,733
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	144,453	152,236
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property, plant, and equipment, gross	33,238	33,239
Property, plant, and equipment, gross	1,431,182	575,508
Less: accumulated depreciation	(465,620)	(429,876)
Total	$ 965,562	$ 145,632

7. INTANGIBLE ASSETS (Details) - USD ($)	3 Months Ended		6 Months Ended
7. INTANGIBLE ASSETS (Details) - USD ($)	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Artisan [Member] \| Customer Relationships [Member]
7. INTANGIBLE ASSETS (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life			60 months
Haley Consulting Group [Member] \| Customer Relationships [Member]
7. INTANGIBLE ASSETS (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life			36 months
Haley Consulting Group [Member]
7. INTANGIBLE ASSETS (Details) [Line Items]
Amortization of Intangible Assets	$ 9,970		$ 19,941
Noncompete Agreements [Member]
7. INTANGIBLE ASSETS (Details) [Line Items]
Finite-Lived Intangible Asset, Useful Life			48 months
Amortization of Intangible Assets	$ 45,970	$ 0	$ 91,940	$ 0

7. INTANGIBLE ASSETS (Details) - Schedule of intangible assets - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Goodwill [Member]
7. INTANGIBLE ASSETS (Details) - Schedule of intangible assets [Line Items]
Goodwill, gross	$ 151,000	$ 151,000
Goodwill, Accumulated Impairment Loss	0	0
Goodwill, net	151,000	151,000
Trade Names [Member]
7. INTANGIBLE ASSETS (Details) - Schedule of intangible assets [Line Items]
Intangible asset, gross	217,000	217,000
Intangible asset, accumulated amortization	0	0
Intangible asset, net	217,000	217,000
Noncompete Agreements [Member]
7. INTANGIBLE ASSETS (Details) - Schedule of intangible assets [Line Items]
Intangible asset, gross	244,000	244,000
Intangible asset, accumulated amortization	(61,000)	(30,500)
Intangible asset, net	183,000	213,500
Customer Relationships [Member]
7. INTANGIBLE ASSETS (Details) - Schedule of intangible assets [Line Items]
Intangible asset, gross	534,645	534,645
Intangible asset, accumulated amortization	(106,263)	(44,823)
Intangible asset, net	428,382	489,822
Intangible asset, gross	1,146,645	1,146,645
Intangible asset, accumulated amortization	(167,264)	(75,323)
Intangible asset, net	$ 979,382	$ 1,071,322

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Details) - Schedule of accounts payable and accrued liabilities - USD ($)	Jun. 30, 2013	Dec. 31, 2012
Schedule of accounts payable and accrued liabilities [Abstract]
Trade payables	$ 1,277,732	$ 1,325,490
Accrued payroll and commissions	42,802	51,282
Total accounts payable and accrued liabilities - non-related parties	$ 1,320,534	$ 1,376,772

9. ACCRUED INTEREST (Details) - Accrued interest [Member]	Jun. 30, 2013 $ / shares
Minimum [Member]
9. ACCRUED INTEREST (Details) [Line Items]
Debt Instrument, Convertible, Conversion Price (in Dollars per share)	$ 0.25
Maximum [Member]
9. ACCRUED INTEREST (Details) [Line Items]
Debt Instrument, Convertible, Conversion Price (in Dollars per share)	$ 1.00

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2013 USD ($)	Jun. 30, 2012 USD ($)	Jun. 30, 2013 USD ($)	Jun. 30, 2012 USD ($)	Dec. 31, 2012 USD ($) $ / shares
Conversion option liability [Member] \| Derivative valued at December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Derivative, Gain (Loss) on Derivative, Net					$ 478,822
Conversion option liability [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Embedded Derivative, No Longer Bifurcated, Amount Reclassified to Stockholders' Equity	$ 0	$ 0	$ 0	$ 20,046
Warrant liability [Member] \| Derivative valued at December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Derivative, Gain (Loss) on Derivative, Net					566,063
Option liability [Member] \| Derivative valued at December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Derivative, Gain (Loss) on Derivative, Net					103,248
Option liability [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Embedded Derivative, No Longer Bifurcated, Amount Reclassified to Stockholders' Equity					411,792
Derivative valued at December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Warrants and Rights Outstanding					2,088,475
Derivative Liability, Current					1,708,528
Options Liability					411,792
Principal [Member] \| 2012 Notes Payable Extension Agreement [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Extinguishment of Debt, Amount					2,037,249
Accrued interest [Member] \| 2012 Notes Payable Extension Agreement [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Extinguishment of Debt, Amount					$ 719,187
2012 Notes Payable Extension Agreement [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Number of notes involved in modification agreement					25
Debt Instrument, Convertible, Conversion Price (in Dollars per share) \| $ / shares					$ 0.05
Amortization of debt discount due to extinguishment of debt [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Amortization of Debt Discount (Premium)					$ 824,286
Amortization of debt discount prior to December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Amortization of Debt Discount (Premium)					13,899
Amortization of debt discount due to extinguishment of debt, December 27, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Amortization of Debt Discount (Premium)					830,837
Original issue discount [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) [Line Items]
Amortization of Debt Discount (Premium)	2,028		3,409
Debt Instrument, Unamortized Discount					120,000
Debt Instrument, Face Amount					1,200,000
Derivative, Gain (Loss) on Derivative, Net	0	(89,569)	0	(468,004)
Gains (Losses) on Extinguishment of Debt			0	842,100	3,797,001
Amortization of Debt Discount (Premium)	332,617	1,308	637,665	1,308
Debt Instrument, Convertible, Beneficial Conversion Feature					1,918,993
Debt Instrument, Unamortized Discount (Premium), Net	$ 1,230,819	$ 0	$ 1,230,819	$ 0	$ 1,868,482

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt - USD ($)	Jun. 30, 2013	Dec. 31, 2012	Jun. 30, 2012
Converible note payable, Alpha Capital Anstalt, February 25, 2005 $350,000 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	$ 213,500	$ 263,500
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	21,478	21,478
Convertible note payable, Osher Capital Partners LLC $9,638 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	9,638	9,638
Convertible note payable, Assameka Capital Inc., $6,884 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	6,884	6,884
Convertible note payable, Alpha Capital Anstalt, $22,609 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	22,609	22,609
Convertible note payable, Osher Capital Partners, LLC, $10,145 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	10,145	10,145
Convertible note payable, Assameka Capital, Inc., $7,246 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	7,246	7,246
Convertible note payable, Huo Hua, $30,000, May 9, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	20,000	20,000
Convertible note payable, Alpha Capital Anstalt, $120,000, August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	100,000	100,000
Convertible note payable, Alpha Capital Anstalt, $15,287, September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	15,287	15,287
Convertible note payable, Osher Capital Partners LLC, $6,860 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	6,860	6,860
Convertible note payable, Assameka Capital Inc., $4,900 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	4,900	4,900
Convertible note payable, Asher Brand, $25,000, August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	5,000	5,000
Convertible note payable, Lane Ventures $10,000 August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	6,000	6,000
Convertible note payable, Alpha Capital Anstalt, $120,000 February 7, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	120,000	120,000
Convertible note payable, Alpha Capital Anstalt, $16,957, February 7, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	16,957	16,957
Convertible note payable, Osher Capital Partners LLC, $7,609 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	7,609	7,609
Convertible note payable, Assameka Capital, Inc., $5,435 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	5,435	5,435
Convertible note payable, Sam Klepfish [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	110,500	110,500
Convertible note payable, Alpha Capital Anstalt, $10,000 May 19, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	10,000	10,000
Convertible note payable, Alpha Capital Anstalt, $230,000 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	230,000	230,000
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	21,478	21,478
Convertible note payable, Osher Capital Partners, LLC, $9,638 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	9,638	9,638
Convertible note payable, Assameka Capital, Inc., $6,884 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	6,884	6,884
Convertible note payable, Momona Capital, $25,310 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	25,310	25,310
Convertible note payable, Lane Ventures, $10,124 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	10,124	10,124
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	861,469	1,074,267
Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Lease payable	10,752	13,811
Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Lease payable	11,453	14,033
Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt [Line Items]
Note payable	527,800	0
Total	2,434,956	2,175,593
Less: Discount	(1,230,819)	(1,868,482)	$ 0
Net	$ 1,204,137	$ 307,111

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) - USD ($)	6 Months Ended		12 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Principal [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	$ 212,798
Principal [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	3,059
Principal [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	2,580
Principal [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	18,200
Principal [Member] \| Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	106,996
Principal [Member] \| Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	1,549
Principal [Member] \| Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	1,303
Principal [Member] \| Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	13,650
Accrued interest [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	22,185
Accrued interest [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	625
Accrued interest [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	535
Accrued interest [Member] \| Payments Made, Six Months Ended June 30, 2013 [Member] \| Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	5,756
Accrued interest [Member] \| Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	10,495
Accrued interest [Member] \| Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	293
Accrued interest [Member] \| Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	254
Accrued interest [Member] \| Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	4,396
Payments Made, Six Months Ended June 30, 2013 [Member] \| Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	234,983
Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	3,684
Payments Made, Six Months Ended June 30, 2013 [Member] \| Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	3,116
Payments Made, Six Months Ended June 30, 2013 [Member] \| Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, payments made (in Dollars)	$ 23,956
Converible note payable, Alpha Capital Anstalt, February 25, 2005 $350,000 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Convertible note payable, Osher Capital Partners LLC $9,638 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Convertible note payable, Assameka Capital Inc., $6,884 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Convertible note payable, Alpha Capital Anstalt, $22,609 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Osher Capital Partners, LLC, $10,145 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Assameka Capital, Inc., $7,246 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Huo Hua, $30,000, May 9, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Convertible note payable, Alpha Capital Anstalt, $120,000, August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $15,287, September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Osher Capital Partners LLC, $6,860 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Assameka Capital Inc., $4,900 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Asher Brand, $25,000, August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Lane Ventures $10,000 August 25, 2005 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $120,000 February 7, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $16,957, February 7, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Osher Capital Partners LLC, $7,609 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Assameka Capital, Inc., $5,435 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Sam Klepfish [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, amount (in Dollars)	$ 4,500		$ 4,500
Convertible note payable, Alpha Capital Anstalt, $10,000 May 19, 2006 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $230,000 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Osher Capital Partners, LLC, $9,638 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Assameka Capital, Inc., $6,884 September 21, 2011 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Momona Capital, $25,310 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Lane Ventures, $10,124 January 1, 2009 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.00%		8.00%
Note payable, conversion price (in Dollars per share)	$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)	$ 0.25		$ 0.25
Note payable, due	Feb. 01, 2014		Feb. 01, 2014
Note payable, secured	secured by a majority of the Company's assets		secured by a majority of the Company's assets
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	4.50%
Note payable, conversion price (in Dollars per share)	$ 1.00		$ 1.00
Note payable, conversion price, accrued interest (in Dollars per share)	$ 1.00		$ 1.00
Note payable, due	Apr. 30, 2015
Note payable, secured	secured by all of the registrant's and its subsidiaries' assets		secured by all of the registrant's and its subsidiaries' assets
Note payable, amount (in Dollars)	$ 1,200,000
Note payable, purchase price (in Dollars)	1,080,000
Note payable, payments (in Dollars)	$ 39,163
Note payable, interest expense (in Dollars)			$ 30,921
Note payable, dated	May 11, 2012
Note payable, principal and interest payable beginning	Sep. 30, 2012
Note payable, payments made (in Dollars)	$ 117,491
Note payable, guaranteed	guaranteed by each of the subsidiaries		guaranteed by each of the subsidiaries
Note payable, monthly installments (in Dollars)	$ 39,163
Note payable, vehicle, 9.96% [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	9.96%
Note payable, payments (in Dollars)	$ 614
Note payable, payments made (in Dollars)	1,842
Note payable, monthly installments (in Dollars)	$ 614
Note payable, monthly installments through	Jan. 31, 2015
Note payable, vehicle, 8.26%, [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, interest rate	8.26%
Note payable, payments (in Dollars)	$ 519
Note payable, payments made (in Dollars)	1,558
Note payable, monthly installments (in Dollars)	$ 519
Note payable, monthly installments through	Jun. 30, 2015
Mortgage note payable, land and building [Member]
10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt (Parentheticals) [Line Items]
Note payable, due	Mar. 31, 2018
Note payable, amount (in Dollars)	$ 546,000
Note payable, payments (in Dollars)	4,550
Note payable, payments made (in Dollars)	18,046
Note payable, monthly installments (in Dollars)	$ 4,550
Note payable, Interest rate	Libor plus 3%
Note payable, payments made (in Dollars)	$ 230,998	$ 20,284

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of debt discount amortization expense - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Schedule of debt discount amortization expense [Abstract]
Discount on Notes Payable amortized to interest expense:	$ 332,617	$ 1,308	$ 637,665	$ 1,308

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Details) - Schedule of valuation assumptions for the convertion option liability - Minimum [Member] - Conversion option liability [Member]	6 Months Ended
	Jun. 30, 2012
Black-Scholes model variables:
Volatility	124.12%
Term (years)	3 years

11. RELATED PARTY TRANSACTIONS (Details) - USD ($)	6 Months Ended
11. RELATED PARTY TRANSACTIONS (Details) - USD ($)	Jun. 30, 2013	Jun. 30, 2012
Vest on December 31, 2014 [Member] \| Four year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on December 31, 2014 [Member] \| Four year options [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on December 31, 2014 [Member] \| Five year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100,000
Option exercise price (in Dollars per share)	$ 0.57
Vest on December 31, 2014 [Member] \| Five year options 2 [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	62,500
Option exercise price (in Dollars per share)	$ 1.60
Vest on December 31, 2014 [Member] \| Five year options 2 [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	62,500
Option exercise price (in Dollars per share)	$ 1.60
Vest on December 31, 2015 [Member] \| Four year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on December 31, 2015 [Member] \| Four year options [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	50,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on December 31, 2013 [Member] \| Five year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	62,500
Option exercise price (in Dollars per share)	$ 1.60
Vest on December 31, 2013 [Member] \| Five year options 2 [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	62,500
Option exercise price (in Dollars per share)	$ 1.60
Vest on January 1, 2013 [Member] \| Four year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	25,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on January 1, 2015 [Member] \| Four year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	25,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on January 1, 2015 [Member] \| Five year options 2 [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	30,000
Option exercise price (in Dollars per share)	$ 1.60
Vest on January 1, 2016 [Member] \| Four year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	25,000
Option exercise price (in Dollars per share)	$ 0.40
Vest on January 1, 2018 [Member] \| Five year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	25,000
Option exercise price (in Dollars per share)	$ 0.57
Vest of January 1, 2014 [Member] \| Five year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Option exercise price (in Dollars per share)	$ 1.60
Vest of January 1, 2014 [Member] \| Five year options 2 [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	30,000
Dave Vohaska [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Other Liabilities, Current (in Dollars)	$ 37,500
Four year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100,000
Option exercise price (in Dollars per share)	$ 0.40
Four year options [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100,000
Option exercise price (in Dollars per share)	$ 0.40
Four year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	75,000
Option exercise price (in Dollars per share)	$ 0.40
Five year options [Member] \| Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100,000
Option exercise price (in Dollars per share)	$ 0.57
Five year options [Member] \| President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100,000
Option exercise price (in Dollars per share)	$ 0.57
Five year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	25,000
Option exercise price (in Dollars per share)	$ 0.57
Five year options 2 [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	60,000
Option exercise price (in Dollars per share)	$ 1.60
Dave Vohaska [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Related Party Transaction, Amounts of Transaction (in Dollars)	$ 37,500
Chief Executive Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Related Party Transaction, Amounts of Transaction (in Dollars)	90,500	$ 34,650
Adjustments to Additional Paid in Capital, Share-based Compensation, Restricted Stock Unit or Restricted Stock Award, Requisite Service Period Recognition (in Dollars)	27,937
President [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Related Party Transaction, Amounts of Transaction (in Dollars)	90,500	$ 34,650
Principal Accounting Officer and Chief Information Officer [Member]
11. RELATED PARTY TRANSACTIONS (Details) [Line Items]
Related Party Transaction, Amounts of Transaction (in Dollars)	$ 25,000

12. CONTINGENT LIABILITY (Details) - Artisan Specialty Foods [Member] - USD ($)	3 Months Ended	6 Months Ended	12 Months Ended
	Jun. 30, 2013	Jun. 30, 2013	Dec. 31, 2012
12. CONTINGENT LIABILITY (Details) [Line Items]
Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, High			$ 300,000
Business Combination, Assets and Liabilities Arising from Contingencies, Description			in the event certain financial milestones are met by April 30, 2014
Business Combination, Contingent Consideration, Liability			$ 131,000
Payments of Merger Related Costs, Financing Activities	$ 0	$ 37,500
Business Combination, Contingent Consideration Arrangements, Change in Amount of Contingent Consideration, Liability		26,930
Other Liabilities, Current	$ 37,500	37,500
Business Combination, Contingent Consideration Arrangements, Change in Range of Outcomes, Contingent Consideration, Liability, Value, High		$ 187,500

13. INCOME TAXES (Details) $ in Millions	Jun. 30, 2013 USD ($)
Income Tax Disclosure [Abstract]
Operating Loss Carryforwards	$ 3.2

14. EQUITY (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
14. EQUITY (Details) - USD ($)	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Employee Stock Option [Member]
14. EQUITY (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value	$ 85,200	$ 52,000	$ 85,200	$ 52,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value	85,200	52,000	85,200	52,000
Allocated Share-based Compensation Expense	0	$ 186,299	$ 35,662	186,299
Principal [Member]
14. EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Amount	50,000
Accrued interest [Member]
14. EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Amount	$ 35,449
Common stock shares issued, pre-reserve split [Member]
14. EQUITY (Details) [Line Items]
Common Stock, Shares, Issued (in Shares)					293,692,189
Common stock outstanding, per-reverse split [Member]
14. EQUITY (Details) [Line Items]
Common Stock, Shares, Outstanding (in Shares)					282,956,546
Common stock shares issued post reverse split [Member]
14. EQUITY (Details) [Line Items]
Common Stock, Shares, Issued (in Shares)					5,873,801
Common stock shares outstanding post reverse split [Member]
14. EQUITY (Details) [Line Items]
Common Stock, Shares, Outstanding (in Shares)					5,659,130
Stockholders' Equity, Reverse Stock Split					1-for-50
Common Stock, Shares, Issued (in Shares)	6,644,905		6,644,905		6,023,801
Common Stock, Shares, Outstanding (in Shares)	6,430,192		6,430,192		5,809,088
Stock Issued During Period, Shares, Other (in Shares)	26,078		253,232
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	341,794		341,794
Debt Conversion, Converted Instrument, Amount	$ 85,449		$ 85,448	0
Class of Warrant or Rights Granted (in Shares)		1,500,000
Fair Value of Warrants Granted		$ 572,777
Number of Warrants Modified (in Shares)		5,440,000
Cost of Warrant Extension	$ 0	$ 842,100	$ 0	$ 842,100
Share Price (in Dollars per share)	$ 0.38	$ 0.40	$ 0.38	$ 0.40

14. EQUITY (Details) - Schedule of Stockholders' Equity Note, Warrants or Rights	6 Months Ended
	Jun. 30, 2013 $ / shares $ / item shares
Warrants at $0.0100 per share [Member]
Class of Warrant or Right [Line Items]
Exercise price (in Dollars per Item) \| $ / item	0.010
Number of warrants outstanding	1,500,000
Weighted average remaining contractual life	6 years 321 days
Weighted average prices of warrants outstanding	0.010
Number of warrants exercisable	1,500,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.010
Warrants at $0.2500 per share [Member]
Class of Warrant or Right [Line Items]
Exercise price (in Dollars per Item) \| $ / item	0.250
Number of warrants outstanding	3,594,000
Weighted average remaining contractual life	1 year 277 days
Weighted average prices of warrants outstanding	0.250
Number of warrants exercisable	3,594,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.250
Warrants at $0.5500 per share [Member]
Class of Warrant or Right [Line Items]
Exercise price (in Dollars per Item) \| $ / item	0.550
Number of warrants outstanding	370,000
Weighted average remaining contractual life	1 year 277 days
Weighted average prices of warrants outstanding	0.550
Number of warrants exercisable	370,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.550
Warrants at $0.5750 per share [Member]
Class of Warrant or Right [Line Items]
Exercise price (in Dollars per Item) \| $ / item	0.575
Number of warrants outstanding	1,480,000
Weighted average remaining contractual life	1 year 277 days
Weighted average prices of warrants outstanding	0.575
Number of warrants exercisable	1,480,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.575
Warrants at $0.6000 per share [Member]
Class of Warrant or Right [Line Items]
Exercise price (in Dollars per Item) \| $ / item	0.600
Number of warrants outstanding	20,000
Weighted average remaining contractual life	76 days
Weighted average prices of warrants outstanding	0.600
Number of warrants exercisable	20,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.600
Number of warrants outstanding	6,964,000
Weighted average remaining contractual life	2 years 313 days
Weighted average prices of warrants outstanding	0.284
Number of warrants exercisable	6,964,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.284

14. EQUITY (Details) - Schedule of warrant activity - $ / shares	3 Months Ended	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2013
Number of warrants outstanding [Member]
14. EQUITY (Details) - Schedule of warrant activity [Line Items]
Warrants exercisable at December 31, 2012		6,964,000
Granted		0
Exercised		0
Cancelled / Expired		0
Warrants outstanding at June 30, 2013		6,964,000
Weighted average exercise price of warrants outstanding [Member]
14. EQUITY (Details) - Schedule of warrant activity [Line Items]
Warrants exercisable at December 31, 2012		0.284
Granted (in Dollars per share)		$ 0
Exercised (in Dollars per share)		0
Cancelled / Expired (in Dollars per share)		$ 0
Warrants outstanding at June 30, 2013		0.284
Granted	1,500,000
Warrants outstanding at June 30, 2013		6,964,000
Warrants outstanding at June 30, 2013		0.284

14. EQUITY (Details) - Schedule of share-based compensation, stock options, activity	6 Months Ended
	Jun. 30, 2013 $ / shares shares
Options at 0.350 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.350
Number of options outstanding (in Shares) \| shares	1,140,000
Weighted average remaining contractual life	4 years 18 days
Weighted average exercise price of options outstanding	$ 0.350
Number of options exercisable (in Shares) \| shares	1,140,000
Weighted average exercise price of options exercisable	$ 0.350
Options at $0.38 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.380
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	1 year 9 months
Weighted average exercise price of options outstanding	$ 0.380
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of options exercisable	$ 0.380
Options at $0.40 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.400
Number of options outstanding (in Shares) \| shares	275,000
Weighted average remaining contractual life	3 years 186 days
Weighted average exercise price of options outstanding	$ 0.400
Number of options exercisable (in Shares) \| shares	25,000
Weighted average exercise price of options exercisable	$ 0.400
Options at $0.45 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.450
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	2 years
Weighted average exercise price of options outstanding	$ 0.450
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of options exercisable	$ 0.450
Options at $0.474 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.474
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	2 years 3 months
Weighted average exercise price of options outstanding	$ 0.474
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of options exercisable	$ 0.474
Options at $0.480 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.480
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	2 years 6 months
Weighted average exercise price of options outstanding	$ 0.480
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of options exercisable	$ 0.480
Options at $0.570 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 0.570
Number of options outstanding (in Shares) \| shares	225,000
Weighted average remaining contractual life	4 years 186 days
Weighted average exercise price of options outstanding	$ 0.570
Options at $1.60 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Range of exercise prices	$ 1.60
Number of options outstanding (in Shares) \| shares	310,000
Weighted average remaining contractual life	4 years 186 days
Weighted average exercise price of options outstanding	$ 1.60
Number of options outstanding (in Shares) \| shares	2,480,000
Weighted average remaining contractual life	3 years 248 days
Weighted average exercise price of options outstanding	$ 0.552
Number of options exercisable (in Shares) \| shares	1,695,000
Weighted average exercise price of options exercisable	$ 0.381

14. EQUITY (Details) - Schedule of option activity	6 Months Ended
14. EQUITY (Details) - Schedule of option activity	Jun. 30, 2013 $ / shares shares
Number of Options [Member]
14. EQUITY (Details) - Schedule of option activity [Line Items]
Options outstanding at December 31, 2012 \| shares	2,070,000
Granted \| shares	810,000
Exercised \| shares	0
Cancelled / Expired \| shares	(400,000)
Options outstanding at June 30, 2013 \| shares	2,480,000
Weighted average exercise price [Member]
14. EQUITY (Details) - Schedule of option activity [Line Items]
Options outstanding at December 31, 2012 (in Dollars per share) \| $ / shares	$ 0.290
Granted (in Dollars per share) \| $ / shares	0.906
Exercised (in Dollars per share) \| $ / shares	0
Cancelled / Expired (in Dollars per share) \| $ / shares	0.35
Options outstanding at June 30, 2013 (in Dollars per share) \| $ / shares	$ 0.552
Options outstanding at June 30, 2013 \| shares	2,480,000
Options outstanding at June 30, 2013 (in Dollars per share) \| $ / shares	$ 0.552

14. EQUITY (Details) - Schedule of share-based payment award, stock options and warrants, valuation assumptions	12 Months Ended
	Dec. 31, 2012 USD ($)
Minimum [Member]
14. EQUITY (Details) - Schedule of share-based payment award, stock options and warrants, valuation assumptions [Line Items]
Volatility	92.52%
Dividends (in Dollars)	$ 0
Risk-free interest rates	0.06%
Term (years)	3 days
Maximum [Member]
14. EQUITY (Details) - Schedule of share-based payment award, stock options and warrants, valuation assumptions [Line Items]
Volatility	114.30%
Dividends (in Dollars)	$ 0
Risk-free interest rates	0.17%
Term (years)	5 years

15. EMPLOYMENT AGREEMENTS (Details)	6 Months Ended
15. EMPLOYMENT AGREEMENTS (Details)	Jun. 30, 2013 USD ($) $ / shares shares
Base salary, year one [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	$ 198,312
Base salary, year one [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	226,250
Base salary, year one [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Compensation	135,000
Restricted stock issuance, year one [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Adjustments to Additional Paid in Capital, Share-based Compensation, Restricted Stock Unit or Restricted Stock Award, Requisite Service Period Recognition	27,937
Base salary, year two [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	223,987
Base salary, year two [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	248,875
Base salary, year two [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Compensation	151,200
Restricted stock issuance, year two [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Adjustments to Additional Paid in Capital, Share-based Compensation, Restricted Stock Unit or Restricted Stock Award, Requisite Service Period Recognition	24,875
Base salary year three [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	260,075
Base salary year three [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Officers' Compensation	273,763
Restricted stock issuance year three [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Adjustments to Additional Paid in Capital, Share-based Compensation, Restricted Stock Unit or Restricted Stock Award, Requisite Service Period Recognition	$ 13,688
Four year options [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	100,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.40
Four year options [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	100,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.40
Four year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	75,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.40
Five year options [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	100,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.57
Five year options [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	100,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.57
Five year options [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	25,000
Option exercise price (in Dollars per share) \| $ / shares	$ 0.57
Six year options [Member] \| Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	125,000
Option exercise price (in Dollars per share) \| $ / shares	$ 1.60
Six year options [Member] \| President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	125,000
Option exercise price (in Dollars per share) \| $ / shares	$ 1.60
Five year options 2 [Member] \| Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in Shares) \| shares	60,000
Option exercise price (in Dollars per share) \| $ / shares	$ 1.60
Chief Executive Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Employment agreement, term	3 years
Adjustments to Additional Paid in Capital, Share-based Compensation, Restricted Stock Unit or Restricted Stock Award, Requisite Service Period Recognition	$ 27,937
Stock Granted, Value, Share-based Compensation, Gross	$ 200,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights	vest onlyif the 30 day average trading price of the Company's common stock equals or exceeds $1.75 per share and has average volume of at least 25,000 shares per day for 30 consecutive days
President [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Employment agreement, term	3 years
Stock Granted, Value, Share-based Compensation, Gross	$ 75,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights	vest onlyif the 30 day average trading price of the Company's common stock equals or exceeds $1.75 per share and has average volume of at least 25,000 shares per day for 30 consecutive days
Principal Accounting Officer and Chief Information Officer [Member]
15. EMPLOYMENT AGREEMENTS (Details) [Line Items]
Employment agreement, term	2 years
Stock Granted, Value, Share-based Compensation, Gross	$ 15,000

Label	Element	Value
Adjustments to Additional Paid in Capital, Convertible Debt with Conversion Feature	us-gaap_AdjustmentsToAdditionalPaidInCapitalConvertibleDebtWithConversionFeature	$ 50,272
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Payments	us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendPayments	$ 0
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate	us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate	189.28%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term	us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	4 years
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate	us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.37%
Amortization of discount on accrued interest	us-gaap_AmortizationOfFinancingCostsAndDiscounts	$ 0
Amortization of discount on accrued interest	us-gaap_AmortizationOfFinancingCostsAndDiscounts	21,998
Conversion Option Liability [Member]
Value of conversion options exercised or underlying notes paid during the period (in Dollars)	us-gaap_DebtConversionOriginalDebtAmount1	0
Value of conversion options exercised or underlying notes paid during the period (in Dollars)	us-gaap_DebtConversionOriginalDebtAmount1	$ 0
Term (years)	us-gaap_FairValueAssumptionsExpectedTerm	0 years
Term (years)	us-gaap_FairValueAssumptionsExpectedTerm	10 years
Value at June 30, (in Dollars)	us-gaap_DerivativeLiabilitiesCurrent	$ 0
Value at June 30, (in Dollars)	us-gaap_DerivativeLiabilitiesCurrent	$ 1,957,383
Number of conversion options issued during the period	us-gaap_DebtInstrumentConvertibleNumberOfEquityInstruments	0
Number of conversion options issued during the period	us-gaap_DebtInstrumentConvertibleNumberOfEquityInstruments	1,200,000
Risk-free interest rates	us-gaap_FairValueAssumptionsRiskFreeInterestRate	0.00%
Risk-free interest rates	us-gaap_FairValueAssumptionsRiskFreeInterestRate	0.40%
Issuance of shares of common stock (in Shares)	us-gaap_DebtConversionConvertedInstrumentSharesIssued1	0
Issuance of shares of common stock (in Shares)	us-gaap_DebtConversionConvertedInstrumentSharesIssued1	0
Value of conversion options issued during the period (in Dollars)	us-gaap_ProceedsFromConvertibleDebt	$ 0
Value of conversion options issued during the period (in Dollars)	us-gaap_ProceedsFromConvertibleDebt	263,664
Revaluation loss (gain) during the period (in Dollars)	us-gaap_EmbeddedDerivativeGainLossOnEmbeddedDerivativeNet	0
Revaluation loss (gain) during the period (in Dollars)	us-gaap_EmbeddedDerivativeGainLossOnEmbeddedDerivativeNet	$ 89,569
Volatility	us-gaap_FairValueAssumptionsExpectedVolatilityRate	0.00%
Volatility	us-gaap_FairValueAssumptionsExpectedVolatilityRate	125.18%
Number of conversion options outstanding (in Shares)	ivfh_NumberOfConversionOptionsOutstanding	4,955,397
Number of conversion options outstanding (in Shares)	ivfh_NumberOfConversionOptionsOutstanding	5,573,924
Dividends	us-gaap_FairValueAssumptionsExpectedDividendRate	0.00%
Dividends	us-gaap_FairValueAssumptionsExpectedDividendRate	0.00%
Accrued Interest [Member]
Interest Payable	us-gaap_InterestPayableCurrentAndNoncurrent	$ 771,494
Interest Payable	us-gaap_InterestPayableCurrentAndNoncurrent	759,053
Adjustments to Additional Paid in Capital, Convertible Debt with Conversion Feature	us-gaap_AdjustmentsToAdditionalPaidInCapitalConvertibleDebtWithConversionFeature	0
Adjustments to Additional Paid in Capital, Convertible Debt with Conversion Feature	us-gaap_AdjustmentsToAdditionalPaidInCapitalConvertibleDebtWithConversionFeature	30,226
Adjustments to Additional Paid in Capital, Convertible Debt with Conversion Feature	us-gaap_AdjustmentsToAdditionalPaidInCapitalConvertibleDebtWithConversionFeature	0
Accrued interest - related parties, net	us-gaap_DueToRelatedPartiesCurrent	$ 39,866
Number of conversion options issued during the period	us-gaap_DebtInstrumentConvertibleNumberOfEquityInstruments	3,085,976
Number of conversion options issued during the period	us-gaap_DebtInstrumentConvertibleNumberOfEquityInstruments	2,916,614