View Filing Data

Print Document View Excel Document

Document And Entity Information - shares	6 Months Ended
Document And Entity Information - shares	Jun. 30, 2012	Aug. 05, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	Innovative Food Holdings Inc
Document Type	10-Q
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding		5,659,130
Amendment Flag	false
Entity Central Index Key	0000312257
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Document Period End Date	Jun. 30, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q2

Condensed Consolidated Balance Sheets - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Current assets
Cash and cash equivalents	$ 688,655	$ 862,464
Accounts receivable net	1,059,019	493,700
Inventory	404,734	42,312
Other current assets	13,753	5,420
Total current assets	2,166,161	1,403,896
Property and equipment, net	171,549	18,222
Trade name	217,000
Non-compete	244,000
Customer relationships	415,000
Implied goodwill	151,000
Total assets	3,364,710	1,422,118
Current liabilities
Accounts payable and accrued liabilities	1,406,024	925,790
Accrued liabilities - related parties	75,280	157,080
Accrued interest, net	678,935	663,691
Accrued interest - related parties, net	34,602	29,396
Notes payable, current portion, net of discount	336,012	978,982
Notes payable - related parties, current portion	130,500	130,500
Warrant liability	2,185,068	500,825
Options liability	419,832	161,884
Conversion option liability	1,957,383	1,245,761
Contingent purchase price liability	131,000
Total current liabilities	7,354,636	4,793,909
Note payable - long term portion, net of discount	904,913
Total liabilities	8,259,549	4,793,909
(Deficiency in) stockholder's equity
Common stock, $0.0001 par value; 500,000,000 shares authorized; 5,873,801 shares issued (post reverse-split) and 5,659,130 shares outstanding (post reverse-split) at June 30, 2012 and December 31, 2011	587	587
Additional paid-in capital	3,838,196	3,774,287
Common stock subscribed	68,336	61,034
Treasury stock, 304 and 304 shares outstanding (post reverse-split)	(99)	(99)
Accumulated deficit	(8,801,859)	(7,207,600)
Total (deficiency in) stockholder's equity	(4,894,839)	(3,371,791)
Total liabilities and (deficiency in) stockholders' equity	$ 3,364,710	$ 1,422,118

Condensed Consolidated Balance Sheets (Parentheticals) - $ / shares	Jun. 30, 2012	Dec. 31, 2011
Common stock, par value (in Dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	500,000,000	500,000,000
Common stock, shares issued	5,873,801	5,873,801
Common stock, shares outstanding	5,659,130	5,659,130
Treasury stock,	304	304

Condensed Consolidated Statements of Operations (UNAUDITED) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Revenue	$ 4,352,871	$ 2,776,276	$ 7,638,178	$ 5,247,806
Cost of goods sold	3,160,614	2,038,708	5,772,596	3,930,850
	1,192,257	737,568	1,865,582	1,316,956
Selling, general and administrative expenses	1,122,172	473,157	1,781,809	928,719
Total operating expenses	1,122,172	473,157	1,781,809	928,719
Operating income	70,085	264,411	83,773	388,237
Other (income) expense:
Interest expense	52,682	209,996	98,751	386,099
(Gain) from the extinguishment of debt		(165,325)		(165,325)
Cost of warrant extension	842,100		842,100
(Gain) loss from change in fair value of warrant liability	75,356	(154,789)	269,177	(299,468)
(Gain) loss from change in fair value of conversion option liability	89,569	(188,075)	468,004	(265,801)
Total other (income) expense	1,059,707	(298,193)	1,678,032	(344,495)
Income (Loss) before income taxes	(989,622)	562,604	(1,594,259)	732,732
Net income (loss)	$ (989,622)	$ 562,604	$ (1,594,259)	$ 732,732
Net income (loss) per share - basic (in Dollars per share)	$ (0.168)	$ 0.137	$ (0.271)	$ 0.180
Net income (loss) per share - diluted (in Dollars per share)	$ (0.168)	$ 0.038	$ (0.271)	$ 0.049
Weighted average shares outstanding - basic (in Shares)	5,873,801	4,107,435	5,873,801	4,077,733
Weighted average shares outstanding - diluted (in Shares)	5,873,801	14,854,285	5,873,801	14,854,285

Condensed Consolidated Statements of Cash Flows (UNAUDITED) - USD ($)	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
Cash flows from operating activities:
Net income (loss)	$ (1,594,259)	$ 732,732
Adjustments to reconcile net income (loss) to net cash used in operating activities:
Depreciation and amortization	14,584	7,852
Amortization of intangible assets
Amortization of discount on notes payable	1,308	234,615
Amortization of discount on accrued interest	43,863	82,800
Value of shares issued in settlement	7,302
Value of options issued to officer and directors	186,299	0
Value of extension of term of warrants	842,100
Gain on the extinguishment of debt and accrued interest		(165,325)
Change in fair value of warrant liability	269,177	(299,468)
Change in fair value of option liability	71,351	(64,573)
Change in fair value of conversion option liability	468,004	(265,801)
Changes in assets and liabilities:
Accounts receivable, net	(103,078)	26,356
Inventory	(76,070)
Prepaid expenses and other current assets		1,275
Accounts payable and accrued expenses - related party	(76,594)	(28,068)
Accounts payable and accrued expenses	(81,190)	(37,000)
Net cash (used in) provided by operating activities	(27,203)	225,395
Cash flows from investing activities:
Payment to acquire Artisan Specialty Foods, net	(1,176,605)
Proceeds received on loan		1,500
Purchase of treasury stock		(99)
Acquisition of property and equipment	(29,717)	(8,126)
Net cash used in investing activities	(1,206,322)	(6,725)
Cash flows from financing activities:
Proceeds from issuance of notes payable	1,080,000
Principal payments on debt	(20,284)
Principal payments on notes payable		(151,472)
Principal payments on notes payable - related parties		(50,000)
Net cash (used in) provided by financing activities	1,059,716	(201,472)
(Decrease) increase in cash and cash equivalents	(173,809)	17,198
Cash and cash equivalents at beginning of period	862,464	518,082
Cash and cash equivalents at end of period	688,655	535,280
Cash paid during the period for:
Interest	33,118	31,304
Taxes	0	0
Conversion of notes payable and accrued interest to common stock		32,355
Conversion of notes payable and accrued interest to common stock subscribed		$ 210,494
Commitment to issue shares charged to common stock subscribed	$ 7,302

1. BASIS OF PRESENTATION

6 Months Ended

Jun. 30, 2012

Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]

1. BASIS OF PRESENTATION

Basis of Presentation

The accompanying unaudited interim condensed consolidated financial statements of Innovative Food Holdings, Inc., and its wholly owned subsidiaries, Artisan Specialty Foods, Inc. (“Artisan”), Food Innovations, Inc. (“FII”), Food New Media Group, Inc. (“FNM”), Gourmet Foodservice Group, Inc. (“GFG”), and 4 The Gourmet, Inc (d/b/a For The Gourmet, Inc.) (“Gourmet”) (collectively, the “Company, or “IVFH”), have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. FNM currently holds the Company’s intellectual property rights related to its private label brand. All material intercompany transactions have been eliminated upon consolidation of these entities.

The accompanying unaudited interim condensed consolidated financial statements have been prepared by the Company, in accordance with generally accepted accounting principles pursuant to Regulation S-X of the Securities and Exchange Commission and with the instructions to Form 10-Q. Certain information and footnote disclosures normally included in audited consolidated financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. Accordingly, these interim financial statements should be read in conjunction with the Company’s financial statements and related notes as contained in Form 10-K for the year ended December 31, 2011. In the opinion of management, the interim unaudited condensed consolidated financial statements reflect all adjustments, including normal recurring adjustments, necessary for fair presentation of the interim periods presented. The results of the operations for the three and six months ended June 30, 2012 are not necessarily indicative of the results of operations to be expected for the full year.

- Definition

The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 275
-SubTopic 10
-URI http://asc.fasb.org/subtopic&trid=2134480

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 852
-SubTopic 10
-URI http://asc.fasb.org/subtopic&trid=2209116

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 205
-SubTopic 10
-URI http://asc.fasb.org/subtopic&trid=2122150

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-URI http://asc.fasb.org/subtopic&trid=2197480

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 8
-URI http://asc.fasb.org/extlink&oid=7880789&loc=SL6228881-111685

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 272
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6373374&loc=d3e70478-108055

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 15
-URI http://asc.fasb.org/subtopic&trid=2122524

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 205
-SubTopic 10
-Section 45
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=7668296&loc=d3e288-107754

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 915
-SubTopic 235
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6472506&loc=d3e38932-110933

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 810
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=18733093&loc=d3e5614-111684

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 205
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6359566&loc=d3e326-107755

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 94-6
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 2-6
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Interpretation (FIN)
-Number 46R
-Paragraph 4, 14, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FAS140-4/FIN46(R)-8
-Paragraph 8, C1, C7
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2012

Significant Accounting Policies [Text Block]

2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES

Business Activity

FII is in the business of providing premium white tablecloth restaurants with the freshest origin-specific perishables and specialty food products direct from its network of vendors to the end users (restaurants, hotels, country clubs, national chain accounts, casinos, and catering houses) within 24 - 72 hours.

For The Gourmet Inc., through its website www.forthegourmet.com, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line We currently sell the majority of our products through a distributor relationship between FII and Next Day Gourmet, L.P., a subsidiary of U.S. Foods (“USF”), a $20 Billion broad line distributor. On May 18, 2012, the Company executed a Stock Purchase Agreement to acquire all of the issued and outstanding shares of Artisan Specialty Foods, Inc., an Illinois corporation (“Artisan”), Artisan was previously a supplier to the Company. Artisan Specialty Foods is a supplier of over 1,500 niche gourmet products to over 500 customers in the Chicago area.

Use of Estimates

The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future.

On August 25, 2005, the Company entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05, effective August 25, 2005 the Company began to account for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options, via the liability method of accounting. Accordingly, all these instruments are valued at issuance utilizing the Black-Scholes valuation method, and are re-valued at each period ending date, also using the Black-Scholes valuation method. Any gain or loss from revaluation is charged to operations during the period.

Going Concern

The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern. The Company’s current liabilities exceeded its current assets by $5,188,475 as of June 30, 2012. In addition, the Company has reported a net loss for the three and six months ended June 30, 2012, due primarily to non-cash items related to the revaluation of warrant liability and conversion option liability.

The Company is working to manage its current liabilities while it continues to make changes in operations to further improve its cash flow and liquidity position. Management believes the Company will generate sufficient capital from operations and from debt and equity financing in order to satisfy current liabilities in the succeeding twelve months. Management’s belief is based on the Company’s operating plans, which in turn is based on assumptions that may prove to be incorrect.

If the Company’s cash flow from operations is insufficient, the Company may require additional financing in order to execute its operating plan and continue as a going concern. The Company cannot predict whether this additional financing will be in the form of equity or debt, or be in another form. The Company may not be able to obtain the necessary additional capital on a timely basis, on acceptable terms, or at all. In any of these events, the Company may be unable to implement its current plans for expansion, repay its debt obligations as they become due or respond to competitive pressures, any of which circumstances would have a material adverse effect on its business, prospects, financial condition and results of operations. The Company has not made any adjustments to the unaudited condensed consolidated financial statements which would be necessary should the Company not be able to continue as a going concern.

Significant Recent Accounting Pronouncements

Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying unaudited condensed consolidated financial statements.

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC.

6 Months Ended

Jun. 30, 2012

Business Combination Disclosure [Text Block]

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC.

On May 18, 2012, the Company executed a Stock Purchase Agreement to acquire all of the issued and outstanding shares of Artisan Specialty Foods, Inc., an Illinois corporation (“Artisan”), from its owner, Mr. David Vohaska. The purchase price was $1.2 million, with up to another $300,000 (with a fair value of $131,000 ) payable in the event certain financial milestones are met over the next one or two years. The purchase price was primarily financed via a loan from Alpha Capital Aktiengesselschaft (see note 10) in the principal amount of $1,200,000. Prior to the acquisition, Artisan was a vendor and had sold products to the Company.

The total purchase price was allocated to Artisan’s net tangible assets, with the residual allocated to intangible assets:

Closing cash payment	$	1,200,000
Contingent purchase price		131,000
Total purchase price	$	1,331,000

Tangible assets acquired	$	918,515
Liabilities assumed		614,515	(*)
Net tangible assets		304,000
Trade name		217,000
Non-compete agreement		244,000
Customer relationships		415,000
Implied goodwill		151,000
Total purchase price	$	1,331,000

(*) excluding the Line of Credit paid off with closing cash payment

Pro forma results

The following tables set forth the unaudited pro forma results of the Company as if the acquisition of Artisan had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the companies always been combined.

	Three months ended June 30,
	2012			2011
Total revenues	$	4,981,147		$	3,725,164
Net income attributable to Innovative Food Holdings, Inc.		(1,073,088	)		(727,022	)
Basic net income (loss)per common share	$	(0.183	)	$	(0.177	)
Diluted net income (loss)per common share	$	(0.183	)	$	(0.049	)
Weighted average shares - basic		5,873,801			4,107,435
Weighted average shares - diluted		5,873,801			14,854,285

	Six months ended June 30,
		2012			2011
Total revenues	$	9,340,340		$	6,924,343
Net income attributable to Innovative Food Holdings, Inc.		(1,400,695	)		(500,357	)
Basic net income (loss)per common share	$	(0.238	)	$	(0.123	)
Diluted net income (loss)per common share	$	(0.238	)	$	(0.034	)
Weighted average shares - basic		5,873,801			4,077,733
Weighted average shares - diluted		5,873,801			14,854,285

- Definition

The entire disclosure for a business combination (or series of individually immaterial business combinations) completed during the period, including background, timing, and recognized assets and liabilities. The disclosure may include leverage buyout transactions (as applicable).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1497-128463

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1490-128463

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1392-128463

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e7008-128479

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1486-128463

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e6927-128479

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4845-128472

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1500-128463

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 7
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1524-128463

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e7000-128479

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4922-128472

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4934-128472

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 20
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6910749&loc=d3e4926-128472

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 30
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7488404&loc=d3e6996-128479

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 805
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=7659399&loc=d3e1383-128463

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 88-16
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 17: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141R
-Paragraph F4
-Subparagraph e
-Appendix F

Reference 18: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141
-Paragraph 51, 52
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 19: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141R
-Paragraph 67-73
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

4. ACCOUNTS RECEIVABLE

6 Months Ended

Jun. 30, 2012

Loans, Notes, Trade and Other Receivables Disclosure [Text Block]

4. ACCOUNTS RECEIVABLE

At June 30, 2012 and December 31, 2011, accounts receivable consists of:

	June 30, 2012			December 31, 2011
Accounts receivable from customers	$	1,146,934		$	504,744
Allowance for doubtful accounts		(87,915	)		(11,044	)
Accounts receivable, net	$	1,059,019		$	493,700

- Definition

The entire disclosure for claims held for amounts due a entity, excluding financing receivables. Examples include, but are not limited to, trade accounts receivables, notes receivables, loans receivables. Includes disclosure for allowance for credit losses.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 310
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=7512638&loc=d3e5066-111524

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.3,4)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 310
-SubTopic 10
-Section 50
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=7512638&loc=d3e5162-111524

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(k))
-URI http://asc.fasb.org/extlink&oid=6881521&loc=d3e23780-122690

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 310
-SubTopic 10
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=7512638&loc=d3e5074-111524

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 01-6
-Paragraph 13
-Subparagraph d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 02
-Paragraph 3, 4
-Article 5

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 03
-Paragraph 7
-Article 9

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Paragraph k
-Article 4

+ Details

5. INVENTORY

6 Months Ended

Jun. 30, 2012

Inventory Disclosure [Text Block]

5. INVENTORY

Inventory consists of specialty products which are warehoused in Naples, Florida and Lyons, Illinois, and prepaid meat products held by Company’s meat vendors. At June 30, 2012 and December 31, 2011, finished goods inventory is as follows:

		June 30, 2012				December 31, 2011
Finished goods inventory		$	404,734			$	42,312

6. PROPERTY AND EQUIPMENT

6 Months Ended

Jun. 30, 2012

Property, Plant and Equipment Disclosure [Text Block]

6. PROPERTY AND EQUIPMENT

A summary of property and equipment at June 30, 2012 and December 31, 2011, is as follows:

	June 30, 2012			December 31, 2011
Computer Equipment	$	414,222		$	321,716
Warehouse Equipment		7,733			-
Furniture and Fixtures		109,184			74,850
Vehicles		33,238			-
		564,377			396,566
Less accumulated depreciation and amortization		(392,828	)		(378,344	)
Total	$	171,549		$	18,222

Depreciation and amortization expense for property and equipment amounted to $11,707 and $4,362 for the three months ended June 30, 2012 and, 2011, respectively. Depreciation and amortization expense amounted to $14,584 and $7,852 for the six months ended June 30, 2012 and, 2011, respectively.

- Definition

The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures.

+ References + Details

7. INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2012

Intangible Assets Disclosure [Text Block]

7. INTANGIBLE ASSETS

The Company acquired the following intangible assets pursuant to the acquisition of Artisan Specialty Foods (see note 3):

	June 30,
	2012

Trade name	$	217,000
Non-compete agreement		244,000
Customer relationships		415,000
Implied goodwill		151,000
	$	1,027,000

Amortization expense for intangible assets amounted to $0 and $0 for the three and six months ended June 30, 2012 and, 2011, The Company will commence amortization of these assets effective July 1, 2012.

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

6 Months Ended

Jun. 30, 2012

Accounts Payable and Accrued Liabilities Disclosure [Text Block]

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

Accounts payable and accrued liabilities at June 30, 2012 and December 31, 2011 are as follows:

	June 30, 2012		December 31, 2011
Trade payables	$	1,402,308	$	891,785
Accrued payroll and commissions		3,716		34,005
Total accounts payable and accrued liabilities - non-related parties	$	1,406,024	$	925,790

At June 30, 2012 and December 31, 2011, accrued liabilities to related parties consisted of accrued payroll and payroll related benefits.

9. ACCRUED INTEREST

6 Months Ended

Jun. 30, 2012

Other Liabilities Disclosure [Text Block]

9. ACCRUED INTEREST

Accrued interest on the Company’s convertible notes payable is convertible at the option of the note holders into the Company’s common stock at $0.25 (post reverse-split). There is a beneficial conversion feature embedded in the convertible accrued interest, which can be exercised at any time by the note holders. The Company is amortizing this beneficial conversion feature over the life of the related notes payable. Certain of the notes payable have exceeded their stated terms, and are still outstanding; in those instances, the Company expenses the value of the beneficial conversion feature on the accrued interest immediately.

Certain of the accrued interest are convertible in to shares of the Company’s common stock at $0.25 per share (post reverse-split). At June 30, 2012, convertible accrued interest was $709,036 which is convertible into 2,836,144 shares (post reverse-split) of common stock; at December 31, 2011, convertible accrued interest was $693,087 which was convertible into 2,772,348 shares (post reverse-split) of common stock.

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES

6 Months Ended

Jun. 30, 2012

Debt Disclosure [Text Block]

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES

	June 30, 2012		December 31, 2011
Convertible secured note payable in the original amount of $350,000 originally payable to Alpha Capital Anstalt (f/k/a/ Alpha Capital Aktiengesselschaft) (“Alpha Capital”), dated February 25, 2005. This note consists of $100,000 outstanding under a previous note payable which was cancelled on February 25, 2005, and $250,000 of new borrowings. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note entered technical default status on May 16, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on February 24, 2007. Upon default, the note’s interest rate increased to 15% per annum, and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $250,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005. Accrued interest is convertible into common stock of the Company at a conversion price of $.025 (post reverse-split) per share. Interest in the amount of $5,256 and $6,659 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $10,511 and $13,464 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006 the note holder converted $5,000 into shares of common stock. During the twelve months ended December 31, 2006 the holder of the note converted $27,865 of accrued interest into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. During the year ended December 31, 2011, the note holder converted $81,500 of principal and $46,793 of accrued interest into 513,172 (post reverse-split) shares of common stock. This note was initially past due at December 31, 2008. This note was previously extended until January 1, 2010. During the three months ended June 30, 2010, the note holder agreed to further extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.	$	263,500	$	263,500

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven Capital Fund, Ltd. (“Whalehaven”), dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $21,478 of principal and accrued interest in the amount of $13,938. Interest in the amount of $428 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $857 and$0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		21,478		21,478

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven, dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $9,638 of principal and accrued interest in the amount of $6,254. Interest in the amount of $191 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $382 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		9,638		9,638

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven, dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital Inc. in the amount of $6,884 of principal and accrued interest in the amount of $4,467. Interest in the amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,884		6,884

	June 30, 2012		December 31, 2011
Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $22,609 of principal and accrued interest in the amount of $7,778. Interest in the amount of $452 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $904 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		22,609		22,609

Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $10,145 of principal and accrued interest in the amount of $3,490. Interest in the amount of $203 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $405 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,145		10,145

Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $7,246 of principal and accrued interest in the amount of $2,493. Interest in the amount of $145 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $289 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		7,246		7,246

Convertible note payable in the original amount of $30,000 to Huo Hua dated May 9, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005 and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $400 and $390 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $808 and $785 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the note holder converted $10,000 of principal into common stock.		20,000		20,000

Convertible secured note payable in the amount of $120,000 to Alpha Capital dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default as of November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $120,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $1,995 and $1,995 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $3,716 and $3,967 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the year ended December 31, 2010, the noteholder converted principal in the amount of $20,000 into common stock. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also during the year ended December 31, 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until June 15, 2010. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		100,000		100,000

	June 30, 2012		December 31, 2011
Reference is made to the convertible secured note payable originally in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Alpha in the amount of $15,287 of principal and accrued interest in the amount of $1,342. Interest in the amount of $306 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $611 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		15,287		15,287

Reference is made to the convertible secured note payable in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Osher Capital Partners LLC in the amount of $6,860 of principal and accrued interest in the amount of $602. Interest in the amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,860		6,860

Reference is made to the convertible secured note payable in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Assameka Capital, Inc. in the amount of $4,900 of principal and accrued interest in the amount of $430. Interest in the amount of $97 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $194 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		4,900		4,900

Convertible secured note payable in the original amount of $25,000 to Asher Brand, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default as of November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $100 and $300 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $200 and $596 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months ended December 31, 2008, the holder of the note converted an additional $3,000 of principal into common stock. During the year ended December 31, 2009, the noteholder converted $2,000 of principal and $1,058 of accrued interest into common stock. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also, during the year ended December 31, 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010 the noteholder converted $3,000 of principal and $1,043 of accrued interest into common stock. During the year ended December 31, 2011, the noteholder converted $10,000 of principal and $5,858 of accrued interest into common stock. Also, during the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		5,000		5,000

	June 30, 2012		December 31, 2011
Convertible secured note payable in the amount of $10,000 to Lane Ventures dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default at November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $119 and $119 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $239 and $238 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $4,000 of principal and $1,467 of accrued interest into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,000		6,000

Secured note payable in the amount of $120,000 to Alpha Capital, dated February 7, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on February 7, 2007. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at May 8, 2006. At this time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.25 (post reverse-split) per share. This note entered technical default on October 31, 2007. The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $95,588 and amortized this discount to interest expense when the note entered default status in October 2007. On March 12, 2008, the Company extended this note to March 4, 2009. As consideration for the extension of this notes, the Company issued five-year warrants as follows: warrants to purchase 480,000 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 120,000 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 48,000 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $126,465. This transaction was accounted for as an extinguishment of debt, and a loss of $126,465 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $4,487 and $4,487 was accrued on this note during each of the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $8,975 and $8,926 was accrued on this note during each of the six months ended June 30, 2012 and 2011, respectively. In January 2009, the noteholder agreed to extend the maturity date of this note to April 16, 2009. In April 2009, the noteholder agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 8% per annum. Also in April 2009, the noteholder agreed to extend the maturity date of this note until April 16, 2009. . This note contains a cross default provision. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		120,000		120,000

	June 30, 2012		December 31, 2011
Reference is made to the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $16,957 of principal and accrued interest in the amount of $15,070. Interest in the amount of $634 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $1,268 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Alpha Capital of the note included warrants to purchase 67,826 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 16,957 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 6,783 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		16,957		16,957

Reference is made the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $7,609 of principal and accrued interest in the amount of $6,762. Interest in the amount of $285 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $570 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Osher Capital Partners LLC of the note included warrants to purchase 30,435 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 7,609 shares of common stock at $0.55 (post reverse-split) per share; and 3,043 (post reverse-split) shares at $0.25 per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		7,609		7,609

Reference is made to the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $5,435 of principal and accrued interest in the amount of $4,830. Interest in the amount of $203 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $406 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Assameka Capital, Inc. of the note included warrants to purchase 21,739 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 5,435 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 2,174 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		5,435		5,435

Twenty-nine convertible notes payable in the amount of $4,500 each to Sam Klepfish, the Company’s CEO and a related party, dated the first of the month beginning on November 1, 2006, issued pursuant to the Company’s then employment agreement with Mr. Klepfish, which provided that the amount of $4,500 in salary is accrued each month to a note payable. These notes bear interest at the rate of 8% per annum and have no due date. These notes and accrued interest are convertible into common stock of the Company at a rate of $0.25 (post reverse-split) per share. Beneficial conversion features in the aggregate amount of $9,000 for the year ended December 31, 2006, $39,190 for the year ended December 31, 2007, and $58,464 for the year ended December 31, 2008 was calculated using the Black-Scholes valuation model. Since these notes are payable on demand, the value of these discounts were charged immediately to interest expense. During the year ended December 31, 2011, the noteholder converted $12,000 of accrued interest into 48,000 (post reverse-split) shares of common stock. Interest in the aggregate amount of $2,603 and $2,603 was accrued on these notes during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $5,206 and $5,206 was accrued on these notes during the six months ended June 30, 2012 and 2011, respectively.		130,500		130,500

	June 30, 2012		December 31, 2011
Secured note payable in the amount of $10,000 to Alpha Capital, dated May 19, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on November 19, 2006. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at February 20, 2006. At that time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.25 (post reverse-split) per share. This note entered technical default on October 31, 2007. The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $7,966 and amortized this discount to interest expense when the note entered default status in October 2007. On March 12, 2008, the Company extended this note to March 4, 2009. As consideration for the extension of this note, the Company issued five-year warrants as follows: warrants to purchase 40,000 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 10,000 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 4,000 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $10,539. This transaction was accounted for as an extinguishment of debt, and a loss of $10,539 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $373 and $373 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $746 and $742 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 15% per annum. Also, during the year ended December 31, 2009, the noteholder agreed to extend the maturity date until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,000		10,000

Convertible secured note payable in the amount of $200,000 to Alpha Capital, dated December 31, 2008. This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011. Principal and accrued interest is convertible into common stock of the Company at the rate of $0.25 (post reverse-split) per share. Also issued with this note are warrants to purchase 800,000 (post reverse-split) shares of the Company’s common stock at a price of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $200,000, and recorded $0 and $25,118 amortization for the three and six months ended June 30, 2012.Interest in the aggregate amount of $0 and $1,436 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $128 and $3,337 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the years ended December 31, 2011, 2010, and 2009, the Company made principal payments on this note in the amount of $88,000, $80,000 and $16,000, respectively. During the three months ended March 31, 2012, the Company made principal payment on this note in the amount of $16,000 and a payment of $8,000 on accrued interest. During the three months ended June 30, 2012, the Company made interest payments in the amount of $25,118. This note contains a cross default provision.		-		16,000

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $230,000 to Alpha Capital, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest are convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $230,000, and recorded 64,327 and $124,067 amortization for this discount during the three and six months ended June 30, 2012. Interest in the aggregate amount of $4,587 and $4,587 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $9,175 and $9,125 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		230,000		230,000

	June 30, 2012		December 31, 2011
Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $21,478 of principal and accrued interest in the amount of $7,674. Interest in the aggregate amount of $428 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $857 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		21,478		21,478

Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $9,638 of principal and accrued interest in the amount of $3,443. Interest in the aggregate amount of $191 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $382 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		9,638		9,638

Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $6,884 of principal and accrued interest in the amount of $2,460. Interest in the aggregate amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,884		6,884

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $25,310 to Momona Capital, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $25,310, which was fully amortized at September 30, 2011. . Interest in the aggregate amount of $504 and $504 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $1,009 and $1,003 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		25,310		25,310

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $10,124 to Lane Ventures, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $10,124, which was fully amortized at September 30, 2011. Interest in the aggregate amount of $203 and $203 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $405 and $403 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,124		10,124

Secured convertible promissory note payable for the acquisition of Artisan Specialty Foods, Inc. to Alpha Capital, dated May 11, 2012 in the face amount of $1,200,000 at a purchase price of $1,080,000. The note carries simple interest at an annual rate of 4.5% and is due in full by April 2015. The note is convertible into the registrant's common stock at a fixed conversion price of $1.00 per share. Principal and interest in the aggregate amount of $39,163 are payable on a monthly basis beginning in September 2012. The note allows for prepayments at any time. The note also includes cross-default provisions; is secured by all of the registrant's and its subsidiaries' assets; and is guaranteed by each of the subsidiaries. As part of the transaction, the registrant also issued to the noteholder eight year warrants to purchase 1,500,000 shares (post reverse-split) at an exercise price of $0.01 per share. 460,000 of these warrants are exercisable immediately; 240,000 of these warrants are exercisable commencing May 11, 2013; 300,000 of these warrants are exercisable commenting January 11, 2014, and 500,000 of these warrants are exercisable commencing September 11, 2014. The note had a discount in the amount of $956,441 at inception; $1,308 of this amount was amortized to interest expense during the three months ended June 30, 2012. Interest expense in the amount of $4,500 was also accrued on this note during the three months ended June 30, 2012.		1,200,000		-

Note payable at an effective interest rate of 9.96% for purchase of vehicle, payable in monthly installments (including principal and interest) of $614 through January 2015. During the three and six months ended June 30 2012, the Company paid principal and interest in the amount of $471 and $143, respectively, on this note.		16,567

Note payable at an effective interest rate of 8.26% for purchase of vehicle, payable in monthly installments (including principal and interest) of $519 through June 2015. During the three and six months ended June 30 2012, the Company paid principal and interest in the amount of $403 and $116, respectively, on this note.		16,509		-

	$	2,326,558	$	1,109,482

	For the Three Months Ended
	June 30,
	2012		2011
Discount on Notes Payable amortized to interest expense:	$	1,308	$	133,585

	For the Six Months Ended
	June 30,
	2012		2011
Discount on Notes Payable amortized to interest expense:	$	1,308	$	234,615

Conversion Options Embedded in Convertible Notes

The Company accounts for conversion options embedded in convertible notes in accordance with FASB ASC 815-10-05. ASC 815-10-05 generally requires companies to bifurcate conversion options embedded in convertible notes from their host instruments and to account for them as free standing derivative financial instruments in accordance with ASC 815-40-05.

At June 30, 2012 and December 31, 2011, the Company had outstanding $2,293,482 and $1,109,482 in principal, respectively, of various convertible notes with embedded conversion options accounted for as free standing derivative financial instruments in accordance with ASC 815-10-05 and ASC 815-40-05. The fair value of these embedded conversion options was $1,957,383 and $1,245,761 at June 30, 2012 and December 31, 2011, respectively. The fair value of these embedded conversion options were estimated at June 30, 2012 using the Black-Scholes option pricing model with the following assumptions: risk free interest rate of 0.17-0.41%; expected dividend yield of 0%; expected option life of 2.9 to 10 years; and volatility of125.18%. The fair value of these embedded conversion options were estimated at December 31, 2011 using the Black-Scholes option pricing model with the following assumptions: risk free interest rate of 0.06%; expected dividend yield of 0%; expected option life of 10 years; and volatility114.30%. The expected term of 10 years was used for all notes in both periods which have been past due or have been in default, and accordingly the term of the note is deemed not relevant as a variable for the Black-Scholes calculation. The Company revalues the conversion options at each reporting period, and charges any change in value to operations. During the three months ended June 30, 2012 and 2011, the Company recorded a loss of $89,569 and a gain of $188,075 respectively, due to the change in value of the conversion option liability. During the six months ended June 30, 2012 and 2011, the Company recorded a loss of $468,004 and a gain of $265,801, respectively, due to the change in value of the conversion option liability.

When convertible notes payable are satisfied by payment or by conversion to equity, the Company revalues the related conversion option liability at the time of the payment or conversion. The conversion option liability is then relieved by this amount, which is charged to additional paid-in capital. During the three months ended June 30, 2012 and 2011, conversion option liabilities in the amounts of $0 and $385,897 were transferred from liability to equity due to the conversion or payment of the related convertible notes payable. During the six months ended June 30, 2012 and 2011, a conversion option in the amount of $20,046 and$418,890, respectively, was transferred from liability to equity due to the conversion or payment of the related convertible notes payable.

Discounts on notes payable

The Company calculates the fair value of any beneficial conversion features embedded in its convertible notes via the Black-Scholes valuation method. The Company also calculates the fair value of any detachable warrants offered with its convertible notes via the Black-Scholes valuation method. The instruments are considered discounts to the notes, to the extent the aggregate value of the warrants and conversion features do not exceed the face value of the notes. These discounts are amortized to interest expense via the effective interest method over the term of the notes. The fair value of these instruments is expensed to interest expense to the extent that the value of these instruments exceeds the face value of the notes. During the three months ended June 30, 2012, the Company calculated a discounts on the $1,200,000 note payable to Alpha Capital as follows: (i) a discount in the amount of $263,664 related to the conversion option feature of this note; (ii) a discount in the amount of $572,777 related to the fair value of warrants issued with this note; and (iii) an original issue discount (“OID”) in the amount of $120,000. During the three months ended June 30, 2012, these discounts were amortized to interest expense in the aggregate amount of $1,144.

Extension of notes payable

The Company accounts for modifications of its notes payable according to the guidance in FASB ASC 470-50-40. Pursuant to ASC 470-50-40, changes to an existing note should be accounted for as an extinguishment of the note with resultant gain or loss if the present value of the cash flows from the new note varies by more than 10% from the present value of the cash flows from the original note. ASC 470-50-40 provides an exception to this rule for the addition of conversion options accounted for as a derivative liability.

During the year ended December 31, 2009, the Company negotiated the extension of its notes payable in the aggregate amount of $587,000. The Company extended the maturity date of these notes until January 1, 2010. These notes, along with two additional notes payable in the aggregate amount of $150,000, contained certain provisions for a default interest rate. The Company negotiated an agreement with the noteholders and the noteholders agreed to reinstate the original interest rate of 8% per annum.

During the year ended December 31, 2009, the Company negotiated the extension of certain of its notes payable in the aggregate amount of $138,000. The Company extended the maturity date of these notes until February 15, 2010. During the year ended December 31, 2010, as described below the Company negotiated the extension of these notes payable, and the maturity dates of these notes to either June 15, 2010 or April 15, 2011.

During the year ended December 31, 2010, the Company negotiated the extension of nine of its notes payable in the aggregate amount of $617,000, to April 15, 2011. The Company also negotiated the extension of two of its notes payable in the aggregate amount of $130,000 until June 15, 2010. During the three months ended June 30, 2012, the Company negotiated the extension of twenty-four of its notes payable in the aggregate amount of $942,982 to October 3, 2013.

Embedded conversion features of notes payable:

The Company values embedded conversion features utilizing the Black-Scholes valuation model. Conversion options are valued upon issuance, and re-valued at each financial statement reporting date. Any change in value is charged to income or expense during the period. The following table illustrates certain key information regarding our conversion option valuation assumptions at June 30, 2012 and 2011:

	June 30,
	2012			2011
Number of conversion options outstanding		5,573,924			5,013,164
Value at June 30,	$	1,957,383		$	1,780,875
Number of conversion options issued during the period		1,200,000			-
Value of conversion options issued during the period	$	263,664		$	-
Number of conversion options exercised or underlying notes paid during the period		-			1,328,000
Value of conversion options exercised or underlying notes paid during the period	$			$	385,897
Revaluation loss (gain) during the period	$	89,569		$	(188,075	)

Black-Scholes model variables:
Volatility	124.12-125.18		%	92.52-110.66		%
Dividends		-			-
Risk-free interest rates		0.4	%		0.10-0.19	%
Term (years)		3-10			10

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References + Details

11. CONTINGENT LIABILITY	6 Months Ended
11. CONTINGENT LIABILITY	Jun. 30, 2012
Contingent Liability [Text Block]	11. CONTINGENT LIABILITY Pursuant to the Artisan acquisition, the Company may be obligated to pay up to another $300,000 (with a fair value of $131,000) in the event certain financial milestones are met over the next one or two years (see note 3).

12. INCOME TAXES

6 Months Ended

Jun. 30, 2012

Income Tax Disclosure [Text Block]

12. INCOME TAXES

Deferred income taxes result from the temporary differences arising from the use of accelerated depreciation methods for income tax purposes and the straight-line method for financial statement purposes, and an accumulation of net operating loss carryforwards for income tax purposes with a valuation allowance against the carryforwards for book purposes.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. Included in deferred tax assets are Federal and State net operating loss carryforwards of approximately $3.7 million, which will expire beginning in 2025 through 2029. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Due to significant changes in the Company's ownership, the Company's future use of its existing net operating losses may be limited.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References

+ Details

13. EQUITY

6 Months Ended

Jun. 30, 2012

Stockholders' Equity Note Disclosure [Text Block]

13. EQUITY

On June 13, 2012, the Company effected a reverse split of its common stock (the “Reverse Split”) in the amount of 1-for-50. The number of shares issued and outstanding immediately before the Reverse Split were 293,692,189 and 282,956,546, respectively; the number of shares issued and outstanding immediately after the Reverse Split were 5,873,801 and 5,659,130, respectively. In addition, the proposal to authorize the Board of Directors to change the Company’s domicile from Florida to Delaware was approved.

Common Stock

During the three and six months ended June 30, 2012, the Company did not have any issuances of common stock. During the three months ended June 30, 2012, the Company committed to issue 26,078 shares (post reverse-split) of common stock for settlement of a claim. The fair value of $7,302 is included in Common Stock Subscribed on the Company’s balance sheet at June 30, 2012.

Treasury Stock

During the six months ended June 30, 2012, the Company did not purchase any outstanding shares of the Company’s common stock.

Warrants

The following table summarizes the significant terms of warrants outstanding at June 30, 2012. These warrants may be settled in cash or via cashless conversion into shares of the Company’s common stock at the request of the warrant holder. These warrants were granted as part of a financing agreement:

Range of exercise prices (post reverse-split)		Number of warrants outstanding (post reverse-split)		Weighted average remaining contractual life (years)		Weighted average exercise price of outstanding warrants (post reverse-split)		Number of warrants exercisable (post reverse-split)		Weighted average exercise price of exercisable warrants (post reverse-split)
$	0.2500		3,594,000		2.76	$	0.250		3,594,000	$	0.250

$	0.5500		370,000		2.76	$	0.550		370,00	$	0.550

$	0.6000		20,000		1.21	$	0.600		20,000	$	0.600

$	0.5750		1,480,000		2.76	$	0.575		1,480,000	$	0.575

$	0.0100		1,500,000		7.88		0.010		460,000	$	0.010
			6,964,000		3.86	$	0.284		5,924,00	$	0.3325

Transactions involving warrants are summarized as follows:

	Number of		Weighted Average
	Warrants (post reverse-split)		Exercise Price (post reverse-split)
Warrants exercisable at December 31, 2011		5,464,000	$	0.36

Granted		1,500,000		0.010
Exercised		-		-
Cancelled / Expired		-		-

Warrants outstanding at June 30, 2012		6,964,000	$	0.284

During the three months ended June 30, 2012, the Company issued warrants to purchase 1,500,000 shares (post reverse-split) of common stock; the fair value of these warrants was $572,777. The Company also extended the term of warrants to purchase 5,440,000 shares of common stock from April 3, 2012 to April 3, 2015. The fair value of this extension of $842,100 was charged to operations during the three months ended June 30, 2012.

Options

The following table summarizes the changes outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company:

						Weighted				Weighted
				Weighted		average				average
				average		exercise				exercise
Range of		Number of		remaining		price of		Number of		price of
exercise		options		contractual		outstanding		options		exercisable
Prices (post reverse-split)		Outstanding (post reverse-split)		life (years)		Options (post reverse-split)		Exercisable (post reverse-split)		Options (post reverse-split)
$	0.350		1,040,000		3.18	$	0.350		1,040,000	$	0.350

$	0.380		132,500		2.75	$	0.380		132,500	$	0.380

$	0.450		132,500		3.25	$	0.450		132,500	$	0.450

$	0.474		132,500		3.00	$	0.474		132,500	$	0.474

$	0.480		132,500		3.50	$	0.480		132,500	$	0.480

			1,570,000		2.61	$	0.382		1,570,000	$	0.383

Transactions involving stock options are summarized as follows:

	Number of		Weighted
	Shares (post reverse-split)		Average Exercise Price (post reverse-split)
Options outstanding at December 31, 2011		970,000	$	0.400

Granted		600,000		0.350
Exercised		-		-
Cancelled / Expired		-		-

Options outstanding at June 30, 2012		1,570,000	$	0.3820

Aggregate intrinsic value of options outstanding and exercisable at June 30, 2012 and 2011 was $52,000 and $69,650 respectively. Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was $0.40 and $0.40 as of June 30, 2012 and 2011, respectively, and the exercise price multiplied by the number of options outstanding. During the three months ended June 30, 2012 and 2011, the Company charged $186,299 and $0 to operations related to recognized stock-based compensation expense for employee stock options. During the six months ended June 30, 2012 and 2011, the Company charged $186,299 and $0, respectively, to operations related to recognized stock-based compensation expense for employee stock options.

Accounting for warrants and stock options

The Company accounts for the issuance of common stock purchase warrants, stock options, and other freestanding derivative financial instruments in accordance with the provisions of FASB ASC 815-40-15. Based on the provisions of ASC 815-40-05, the Company classifies, as equity, any contracts that (i) require physical settlement or net-share settlement or (ii) gives the Company a choice of net-cash settlement or settlement in its own shares (physical settlement or net-share settlement). The Company classifies as assets or liabilities any contract that (i) require net-cash settlement or (ii) give the counterparty a choice of net-cash settlement in shares (physical or net-share settlement). At June 30, 2012 and 2011, the Company had no freestanding derivative financial instruments that require net cash settlement or give the counterparty a choice of net cash settlement or settlement in shares.

The fair value of these warrants and stock options is determined utilizing the Black-Scholes valuation model. Through August 2005, these warrants were accounted for by the equity method, whereby the fair value of the warrants was charged to additional paid-in capital. During September, 2005, the number of shares of the Company's common stock issued and issuable exceeded the number of shares of common stock the Company had authorized. As the Company no longer had sufficient shares authorized to settle all of our outstanding contracts, this triggered a change in the manner in which the Company accounts for the warrants and stock options. The Company began to account for these warrants and stock options utilizing the liability method. Pursuant to ASC 815-40-15, “If a contract is reclassified from permanent or temporary equity to an asset or a liability, the change in fair value of the contract during the period the contract was classified as equity should be accounted for as an adjustment to stockholders' equity." Accordingly, during the year ended December 31, 2005, the Company charged the amount of $10,374,536 to stockholders' equity. At the same time, the Company changed the way in which it accounts for the beneficial conversion feature of convertible notes payable (see note 8).

The accounting guidance shows that the warrants and stock options which are a derivative liability should be revalued each reporting period. The recorded value of such warrants and stock options can fluctuate significantly based on fluctuations in the market value of the underlying securities of the issuer of the warrants and stock options, as well as in the volatility of the stock price during the term used for observation and the term remaining for warrants. During the three months ended June 30, 2012 and 2011, the Company recognized a loss of $75,356 and a gain of $154,789, respectively, for the change in the fair value of the warrant liability and recorded the change in operations during the three months ended June 30, 2012 and 2011. During the six months ended June 30, 2012 and 2011, the Company recognized a loss of $269,177 and a gain of $299,468, respectively, for the change in the fair value of the warrant liability and recorded the change in operations during the six months ended June 30, 2012 and 2011. During the three months ended June 30, 2012 and 2011, the Company recognized a loss of $16,763 and a gain of $43,293, respectively, for the change in the fair value of the stock option liability and recorded these amounts in operations during the three months ended June 30, 2012 and 2011. During the six months ended June 30, 2012 and 2011, the Company recognized a loss of $71,351 and a gain of $64,573, respectively, for the change in the fair value of the stock option liability and recorded these amounts in operations during the six months ended June 30, 2012 and 2011.

The Company valued warrants and options using the Black-Scholes valuation model utilizing the following variables:

	June 30,			December 31,
	2012			2011
Volatility		125.18.	%		92.52-114.30	%
Dividends	$	-		$	-
Risk-free interest rates		0.16-1.11	%		0.06-0.17	%
Term (years)		0.75 – 4.85			0.01-5.00

Insufficient Authorized but Unissued Shares of Common Stock

At March 31, 2012, and December 31, 2011, the Company’s potential obligation to issue shares had exceeded its shares authorized by 9,621,782 (post reverse-split) and 11,135,994 (post reverse-split), respectively. During the three months ended June 30, 2012, the Company effected a 1-50 reverse split of its common on stock; at June 30, 2012, the Company had outstanding a total of 5,873,801 shares (post reverse-split), and obligations to issue an additional 16,245,372 shares (post reverse-split). At June 30, 2012, 494,126,157 shares (post reverse-split) were available for issuance.

- Definition

The entire disclosure for shareholders' equity, comprised of portions attributable to the parent entity and noncontrolling interest, if any, including other comprehensive income (as applicable). Including, but not limited to: (1) balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings; (2) accumulated balance for each classification of other comprehensive income and total amount of comprehensive income; (3) amount and nature of changes in separate accounts, including the number of shares authorized and outstanding, number of shares issued upon exercise and conversion, and for other comprehensive income, the adjustments for reclassifications to net income; (4) rights and privileges of each class of stock authorized; (5) basis of treasury stock, if other than cost, and amounts paid and accounting treatment for treasury stock purchased significantly in excess of market; (6) dividends paid or payable per share and in the aggregate for each class of stock for each period presented; (7) dividend restrictions and accumulated preferred dividends in arrears (in aggregate and per share amount); (8) retained earnings appropriations or restrictions, such as dividend restrictions; (9) impact of change in accounting principle, initial adoption of new accounting principle and correction of an error in previously issued financial statements; (10) shares held in trust for Employee Stock Ownership Plan (ESOP); (11) deferred compensation related to issuance of capital stock; (12) note received for issuance of stock; (13) unamortized discount on shares; (14) description, terms, and number of warrants or rights outstanding; (15) shares under subscription and subscription receivables, effective date of new retained earnings after quasi-reorganization and deficit eliminated by quasi-reorganization and, for a period of at least ten years after the effective date, the point in time from which the new retained dates; and (16) retroactive effective of subsequent change in capital structure.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 235
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08.(d),(e))
-URI http://asc.fasb.org/extlink&oid=6881521&loc=d3e23780-122690

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 4
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21484-112644

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 310
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SAB TOPIC 4.E)
-URI http://asc.fasb.org/extlink&oid=6228006&loc=d3e74512-122707

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21488-112644

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.29-31)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 4
-Subparagraph (SAB TOPIC 4.C)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187143-122770

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21506-112644

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 30
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6405834&loc=d3e23285-112656

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Preferred Stock
-URI http://asc.fasb.org/extlink&oid=6521494

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 11
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21564-112644

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section B
-Paragraph 7, 11A
-Chapter 1
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 15: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 12
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 17: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Paragraph d
-Article 4

Reference 18: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 02
-Paragraph 29, 30, 31
-Article 5

Reference 19: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section E

Reference 20: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Article 4

Reference 21: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 4
-Section C

Reference 22: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 129
-Paragraph 2, 3, 4, 5, 6, 7, 8
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 23: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 04
-Article 3

+ Details

14. FAIR VALUE MEASUREMENTS

6 Months Ended

Jun. 30, 2012

Fair Value Disclosures [Text Block]

14. FAIR VALUE MEASUREMENTS

Our short-term financial instruments, including cash, accounts payable and other liabilities, consist primarily of instruments without extended maturities, the fair value of which, based on management’s estimates, reasonably approximate their book value. The fair value of the Company’s stock option, convertible debt features and warrant instruments is determined using option pricing models.

As a result of the adoption of ASC 815-40, the Company is required to disclose the fair value measurements required by ASC 820, “Fair Value Measurements and Disclosures.” The other liabilities recorded at fair value in the balance sheet as of June 30, 2012 are categorized based upon the level of judgment associated with the inputs used to measure their fair value. Hierarchical levels, defined by ASC 820 are directly related to the amount of subjectivity associated with the inputs to fair valuations of these liabilities are as follows:

Level 1 —	Inputs are unadjusted, quoted prices in active markets for identical assets or liabilities at the measurement date;

Level 2 —	Inputs other than Level 1 inputs that are either directly or indirectly observable; and

Level 3 —	Unobservable inputs, for which little or no market data exist, therefore requiring an entity to develop its own assumptions.

The following table summarizes the financial liabilities measured at fair value on a recurring basis as of June 30, 2012, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value:

	Level 1		Level 2		Level 3		Liabilities at fair value
Warrant liability	$	-	$	-	$	2,185,068	$	2,185,068
Option liability		-		-		419,832		419,832
Conversion option liability		-		-		1,957,383		1,957,383
Total	$	-	$	-	$	4,562,283	$	4,562,283

The following is a reconciliation of the derivative liability for which Level 3 inputs were used in determining the approximate fair value:

Beginning balance as of January 1, 2012	$	1,908,470
Reclassification of notes payable conversion option liability to equity		(20,046	)
Fair value of common stock equivalents issued		1,022,728
Fair value of warrants extended		842,100
Change in fair value		809,031
Ending balance as of June 30, 2012	$	4,562,283

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=7578670&loc=d3e19207-110258

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14172-108612

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 21
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13537-108611

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14064-108612

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 16
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13504-108611

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15B
-Subparagraph a, b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 44A, 44B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 159
-Paragraph 17-22, 27, 28
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15A
-Subparagraph a-d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15C, 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 157
-Paragraph 32, 33, 34
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 3, 10, 14, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Accounting Policies, by Policy (Policies)	6 Months Ended
Accounting Policies, by Policy (Policies)	Jun. 30, 2012
Use of Estimates, Policy [Policy Text Block]	The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These estimates include certain assumptions related to doubtful accounts receivable, stock-based services, valuation of financial instruments, and income taxes. On an on-going basis, we evaluate these estimates, including those related to revenue recognition and concentration of credit risk. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe our estimates have not been materially inaccurate in past years, and our assumptions are not likely to change in the foreseeable future. On August 25, 2005, the Company entered into contracts which obligated the company under certain circumstances to issue shares of common stock in excess of the number of shares of common stock authorized. Under accounting guidance provided by FASB ASC 815-40-05, effective August 25, 2005 the Company began to account for all derivative financial instruments, including warrants, conversion features embedded in notes payable, and stock options,via the liability method of accounting. Accordingly, all these instruments arevalued at issuance utilizing the Black-Scholes valuation method, and are re-valued at each period ending date, also using the Black-Scholes valuation method.Any gain or loss from revaluation is charged to operations during the period.
Liquidity Disclosure [Policy Text Block]	The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern.The Company's current liabilities exceeded its current assets by$ 5,188,475 as of June 30, 2012. In addition,theCompany has reported a net loss for the three and six months ended June 30, 2012, due primarily to non-cash items related to the revaluation of warrant liability and conversion option liability. The Company is working to manage its current liabilities while it continues to make changes in operations to further improve its cash flow and liquidity position. Management believes the Company will generate sufficient capital from operations and from debt and equity financing in order to satisfy current liabilities in the succeeding twelve months.Management's belief is based on the Company's operating plans, which in turn is based on assumptions that may prove to be incorrect. If the Company's cash flow from operations is insufficient, the Company may require additional financing in order to execute its operating plan and continue as a going concern.The Company cannot predict whether this additional financing will be in the form of equity or debt, or be in another form. The Company may not be able to obtain the necessary additional capital on a timely basis, on acceptable terms, or at all.In any of these events, the Company may be unable to implement its current plans for expansion, repay its debt obligations as they become due or respond to competitive pressures, any of which circumstances would have a material adverse effect on its business, prospects, financial condition and results of operations. The Company has not made any adjustments to the unaudited condensed consolidated financial statements which would be necessary should the Company not be able to continue as a going concern.
New Accounting Pronouncements, Policy [Policy Text Block]	Management does not believe that any recently issued, but not yet effective, accounting standards if currently adopted would have a material effect on the accompanying unaudited condensed consolidated financial statements.

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC. (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Purchase Price Allocation [Table Text Block]

The total purchase price was allocated to Artisan’s net tangible assets, with the residual allocated to intangible assets:

Closing cash payment	$	1,200,000
Contingent purchase price		131,000
Total purchase price	$	1,331,000

Tangible assets acquired	$	918,515
Liabilities assumed		614,515	(*)
Net tangible assets		304,000
Trade name		217,000
Non-compete agreement		244,000
Customer relationships		415,000
Implied goodwill		151,000
Total purchase price	$	1,331,000

(*) excluding the Line of Credit paid off with closing cash payment

Business Acquisition, Pro Forma Information [Table Text Block]

	Three months ended June 30,
	2012			2011
Total revenues	$	4,981,147		$	3,725,164
Net income attributable to Innovative Food Holdings, Inc.		(1,073,088	)		(727,022	)
Basic net income (loss)per common share	$	(0.183	)	$	(0.177	)
Diluted net income (loss)per common share	$	(0.183	)	$	(0.049	)
Weighted average shares - basic		5,873,801			4,107,435
Weighted average shares - diluted		5,873,801			14,854,285

	Six months ended June 30,
		2012			2011
Total revenues	$	9,340,340		$	6,924,343
Net income attributable to Innovative Food Holdings, Inc.		(1,400,695	)		(500,357	)
Basic net income (loss)per common share	$	(0.238	)	$	(0.123	)
Diluted net income (loss)per common share	$	(0.238	)	$	(0.034	)
Weighted average shares - basic		5,873,801			4,077,733
Weighted average shares - diluted		5,873,801			14,854,285

- Definition

Tabular disclosure of pro forma results of operations for a material business acquisition or series of individually immaterial business acquisitions that are material in the aggregate.

+ References + Details

4. ACCOUNTS RECEIVABLE (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]

At June 30, 2012 and December 31, 2011, accounts receivable consists of:

	June 30, 2012			December 31, 2011
Accounts receivable from customers	$	1,146,934		$	504,744
Allowance for doubtful accounts		(87,915	)		(11,044	)
Accounts receivable, net	$	1,059,019		$	493,700

5. INVENTORY (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Inventory, Current [Table Text Block]

At June 30, 2012 and December 31, 2011, finished goods inventory is as follows:

		June 30, 2012				December 31, 2011
Finished goods inventory		$	404,734			$	42,312

6. PROPERTY AND EQUIPMENT (Tables)

6 Months Ended

Jun. 30, 2012

Property, Plant and Equipment [Table Text Block]

A summary of property and equipment at June 30, 2012 and December 31, 2011, is as follows:

	June 30, 2012			December 31, 2011
Computer Equipment	$	414,222		$	321,716
Warehouse Equipment		7,733			-
Furniture and Fixtures		109,184			74,850
Vehicles		33,238			-
		564,377			396,566
Less accumulated depreciation and amortization		(392,828	)		(378,344	)
Total	$	171,549		$	18,222

7. INTANGIBLE ASSETS (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Intangible Assets and Goodwill [Table Text Block]

The Company acquired the following intangible assets pursuant to the acquisition of Artisan Specialty Foods (see note 3):

	June 30,
	2012

Trade name	$	217,000
Non-compete agreement		244,000
Customer relationships		415,000
Implied goodwill		151,000
	$	1,027,000

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Accrued Liabilities [Table Text Block]

Accounts payable and accrued liabilities at June 30, 2012 and December 31, 2011 are as follows:

	June 30, 2012		December 31, 2011
Trade payables	$	1,402,308	$	891,785
Accrued payroll and commissions		3,716		34,005
Total accounts payable and accrued liabilities - non-related parties	$	1,406,024	$	925,790

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Debt [Table Text Block]

	June 30, 2012		December 31, 2011
Convertible secured note payable in the original amount of $350,000 originally payable to Alpha Capital Anstalt (f/k/a/ Alpha Capital Aktiengesselschaft) (“Alpha Capital”), dated February 25, 2005. This note consists of $100,000 outstanding under a previous note payable which was cancelled on February 25, 2005, and $250,000 of new borrowings. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note entered technical default status on May 16, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on February 24, 2007. Upon default, the note’s interest rate increased to 15% per annum, and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $250,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005. Accrued interest is convertible into common stock of the Company at a conversion price of $.025 (post reverse-split) per share. Interest in the amount of $5,256 and $6,659 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $10,511 and $13,464 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006 the note holder converted $5,000 into shares of common stock. During the twelve months ended December 31, 2006 the holder of the note converted $27,865 of accrued interest into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. During the year ended December 31, 2011, the note holder converted $81,500 of principal and $46,793 of accrued interest into 513,172 (post reverse-split) shares of common stock. This note was initially past due at December 31, 2008. This note was previously extended until January 1, 2010. During the three months ended June 30, 2010, the note holder agreed to further extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.	$	263,500	$	263,500

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven Capital Fund, Ltd. (“Whalehaven”), dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $21,478 of principal and accrued interest in the amount of $13,938. Interest in the amount of $428 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $857 and$0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		21,478		21,478

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven, dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $9,638 of principal and accrued interest in the amount of $6,254. Interest in the amount of $191 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $382 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		9,638		9,638

Reference is made to the convertible note in the amount of $38,000 originally payable to Whalehaven, dated December 21, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital Inc. in the amount of $6,884 of principal and accrued interest in the amount of $4,467. Interest in the amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,884		6,884

	June 30, 2012		December 31, 2011
Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $22,609 of principal and accrued interest in the amount of $7,778. Interest in the amount of $452 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $904 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		22,609		22,609

Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $10,145 of principal and accrued interest in the amount of $3,490. Interest in the amount of $203 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $405 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,145		10,145

Reference is made to the convertible note payable in the amount of $50,000 to Whalehaven dated February 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $7,246 of principal and accrued interest in the amount of $2,493. Interest in the amount of $145 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $289 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		7,246		7,246

Convertible note payable in the original amount of $30,000 to Huo Hua dated May 9, 2005. The note bears interest at the rate of 8% per annum, has no provisions for a default or past due rate and was due in full on October 12, 2006. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $30,000 was recorded as a discount to the note, and was amortized to interest expense during the twelve months ended December 31, 2005 and 2006. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $400 and $390 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $808 and $785 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the note holder converted $10,000 of principal into common stock.		20,000		20,000

Convertible secured note payable in the amount of $120,000 to Alpha Capital dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default as of November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $120,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $1,995 and $1,995 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $3,716 and $3,967 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the year ended December 31, 2010, the noteholder converted principal in the amount of $20,000 into common stock. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also during the year ended December 31, 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until June 15, 2010. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		100,000		100,000

	June 30, 2012		December 31, 2011
Reference is made to the convertible secured note payable originally in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Alpha in the amount of $15,287 of principal and accrued interest in the amount of $1,342. Interest in the amount of $306 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $611 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		15,287		15,287

Reference is made to the convertible secured note payable in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Osher Capital Partners LLC in the amount of $6,860 of principal and accrued interest in the amount of $602. Interest in the amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,860		6,860

Reference is made to the convertible secured note payable in the amount of $30,000 to Whalehaven dated August 25, 2005, disclosed in prior reports. On September 21, 2011, a portion of this note was sold to Assameka Capital, Inc. in the amount of $4,900 of principal and accrued interest in the amount of $430. Interest in the amount of $97 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $194 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		4,900		4,900

Convertible secured note payable in the original amount of $25,000 to Asher Brand, dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default as of November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $25,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $100 and $300 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $200 and $596 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $2,000 of principal and $3,667 of accrued interest into common stock, and during the twelve months ended December 31, 2008, the holder of the note converted an additional $3,000 of principal into common stock. During the year ended December 31, 2009, the noteholder converted $2,000 of principal and $1,058 of accrued interest into common stock. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also, during the year ended December 31, 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010 the noteholder converted $3,000 of principal and $1,043 of accrued interest into common stock. During the year ended December 31, 2011, the noteholder converted $10,000 of principal and $5,858 of accrued interest into common stock. Also, during the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		5,000		5,000

	June 30, 2012		December 31, 2011
Convertible secured note payable in the amount of $10,000 to Lane Ventures dated August 25, 2005. We did not meet certain of our obligations under the loan documents relating to this issuance. These lapses include not reserving the requisite number of treasury shares, selling subsequent securities without offering a right of first refusal, not complying with reporting obligations, not having our common shares quoted on the OTC:BB and not timely registering certain securities. This note was in technical default at November 13, 2005. The note originally carried interest at the rate of 8% per annum, and was due in full on August 25, 2007. Upon default, the note’s interest rate increased to 15% per annum and the note became immediately due. This note contains a cross default provision. The note is convertible into common stock of the Company at a conversion price of $0.25 (post reverse-split) per share. A beneficial conversion feature in the amount of $10,000 was recorded as a discount to the note, and was amortized to interest expense when the note entered default status in November, 2005. Accrued interest is convertible into common stock of the Company at a price of $0.25 (post reverse-split) per share. Interest in the amount of $119 and $119 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $239 and $238 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the twelve months ended December 31, 2006, the holder of the note converted $4,000 of principal and $1,467 of accrued interest into common stock. In April 2009, the noteholder agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum. Also in April 2009, the noteholder agreed to extend the maturity date of this note until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,000		6,000

Secured note payable in the amount of $120,000 to Alpha Capital, dated February 7, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on February 7, 2007. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at May 8, 2006. At this time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.25 (post reverse-split) per share. This note entered technical default on October 31, 2007. The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $95,588 and amortized this discount to interest expense when the note entered default status in October 2007. On March 12, 2008, the Company extended this note to March 4, 2009. As consideration for the extension of this notes, the Company issued five-year warrants as follows: warrants to purchase 480,000 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 120,000 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 48,000 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $126,465. This transaction was accounted for as an extinguishment of debt, and a loss of $126,465 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $4,487 and $4,487 was accrued on this note during each of the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $8,975 and $8,926 was accrued on this note during each of the six months ended June 30, 2012 and 2011, respectively. In January 2009, the noteholder agreed to extend the maturity date of this note to April 16, 2009. In April 2009, the noteholder agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 8% per annum. Also in April 2009, the noteholder agreed to extend the maturity date of this note until April 16, 2009. . This note contains a cross default provision. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		120,000		120,000

	June 30, 2012		December 31, 2011
Reference is made to the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $16,957 of principal and accrued interest in the amount of $15,070. Interest in the amount of $634 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $1,268 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Alpha Capital of the note included warrants to purchase 67,826 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 16,957 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 6,783 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		16,957		16,957

Reference is made the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $7,609 of principal and accrued interest in the amount of $6,762. Interest in the amount of $285 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $570 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Osher Capital Partners LLC of the note included warrants to purchase 30,435 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 7,609 shares of common stock at $0.55 (post reverse-split) per share; and 3,043 (post reverse-split) shares at $0.25 per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		7,609		7,609

Reference is made to the secured note payable in the amount of $30,000 to Whalehaven dated February 7, 2006, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $5,435 of principal and accrued interest in the amount of $4,830. Interest in the amount of $203 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $406 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. The portion sold to Assameka Capital, Inc. of the note included warrants to purchase 21,739 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 5,435 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 2,174 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		5,435		5,435

Twenty-nine convertible notes payable in the amount of $4,500 each to Sam Klepfish, the Company’s CEO and a related party, dated the first of the month beginning on November 1, 2006, issued pursuant to the Company’s then employment agreement with Mr. Klepfish, which provided that the amount of $4,500 in salary is accrued each month to a note payable. These notes bear interest at the rate of 8% per annum and have no due date. These notes and accrued interest are convertible into common stock of the Company at a rate of $0.25 (post reverse-split) per share. Beneficial conversion features in the aggregate amount of $9,000 for the year ended December 31, 2006, $39,190 for the year ended December 31, 2007, and $58,464 for the year ended December 31, 2008 was calculated using the Black-Scholes valuation model. Since these notes are payable on demand, the value of these discounts were charged immediately to interest expense. During the year ended December 31, 2011, the noteholder converted $12,000 of accrued interest into 48,000 (post reverse-split) shares of common stock. Interest in the aggregate amount of $2,603 and $2,603 was accrued on these notes during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $5,206 and $5,206 was accrued on these notes during the six months ended June 30, 2012 and 2011, respectively.		130,500		130,500

	June 30, 2012		December 31, 2011
Secured note payable in the amount of $10,000 to Alpha Capital, dated May 19, 2006. The note originally carried interest at the rate of 15% per annum, and was originally due in full on November 19, 2006. The Company was not in compliance with various terms of this note, including making timely payments of interest, and this note was in technical default at February 20, 2006. At that time, the interest rate increased to 20% and the note became immediately due and payable. During the three months ended September 30, 2007, the Company extended the due date of the note one year, to October 31, 2007; at the same time, the Company added a convertibility feature, allowing the noteholder to convert the notes and accrued interest into common stock of the Company at a rate of $0.25 (post reverse-split) per share. This note entered technical default on October 31, 2007. The Company recorded a discount to this note for the fair value of the conversion feature in the amount of $7,966 and amortized this discount to interest expense when the note entered default status in October 2007. On March 12, 2008, the Company extended this note to March 4, 2009. As consideration for the extension of this note, the Company issued five-year warrants as follows: warrants to purchase 40,000 (post reverse-split) shares of common stock at $0.575 (post reverse-split) per share; 10,000 (post reverse-split) shares of common stock at $0.55 (post reverse-split) per share; and 4,000 (post reverse-split) shares of common stock at $0.25 (post reverse-split) per share. These warrants were valued via the Black-Scholes valuation method at an aggregate amount of $10,539. This transaction was accounted for as an extinguishment of debt, and a loss of $10,539 was charged to operations during the twelve months ended December 31, 2008. Interest in the amount of $373 and $373 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the amount of $746 and $742 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the year ended December 31, 2009, the noteholder agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 15% per annum. Also, during the year ended December 31, 2009, the noteholder agreed to extend the maturity date until January 1, 2010. During the year ended December 31, 2010, the noteholder agreed to extend the maturity date of this note until April 15, 2011. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,000		10,000

Convertible secured note payable in the amount of $200,000 to Alpha Capital, dated December 31, 2008. This note bears interest at the rate of 8% per annum, and is due in full on July 31, 2011. Principal and accrued interest is convertible into common stock of the Company at the rate of $0.25 (post reverse-split) per share. Also issued with this note are warrants to purchase 800,000 (post reverse-split) shares of the Company’s common stock at a price of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $200,000, and recorded $0 and $25,118 amortization for the three and six months ended June 30, 2012.Interest in the aggregate amount of $0 and $1,436 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $128 and $3,337 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the years ended December 31, 2011, 2010, and 2009, the Company made principal payments on this note in the amount of $88,000, $80,000 and $16,000, respectively. During the three months ended March 31, 2012, the Company made principal payment on this note in the amount of $16,000 and a payment of $8,000 on accrued interest. During the three months ended June 30, 2012, the Company made interest payments in the amount of $25,118. This note contains a cross default provision.		-		16,000

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $230,000 to Alpha Capital, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest are convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $230,000, and recorded 64,327 and $124,067 amortization for this discount during the three and six months ended June 30, 2012. Interest in the aggregate amount of $4,587 and $4,587 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $9,175 and $9,125 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		230,000		230,000

	June 30, 2012		December 31, 2011
Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Alpha Capital in the amount of $21,478 of principal and accrued interest in the amount of $7,674. Interest in the aggregate amount of $428 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $857 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		21,478		21,478

Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Osher Capital Partners LLC in the amount of $9,638 of principal and accrued interest in the amount of $3,443. Interest in the aggregate amount of $191 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $382 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		9,638		9,638

Reference is made to the convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $38,000 to Whalehaven, dated January 1, 2009, disclosed in prior reports. On September 21, 2011, a portion of that note was sold to Assameka Capital, Inc. in the amount of $6,884 of principal and accrued interest in the amount of $2,460. Interest in the aggregate amount of $137 and $0 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $275 and $0 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		6,884		6,884

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $25,310 to Momona Capital, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $25,310, which was fully amortized at September 30, 2011. . Interest in the aggregate amount of $504 and $504 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $1,009 and $1,003 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		25,310		25,310

Convertible secured note payable for the settlement of the amount owed for the penalty for the late registration of shares in the amount of $10,124 to Lane Ventures, dated January 1, 2009. This note bears interest at the rate of 8% per annum, and was due in full on July 31, 2011. Principal and accrued interest is convertible into shares of common stock of the Company at a rate of $0.25 (post reverse-split) per share. The Company calculated a discount to the note in the amount of $10,124, which was fully amortized at September 30, 2011. Interest in the aggregate amount of $203 and $203 was accrued on this note during the three months ended June 30, 2012 and 2011, respectively. Interest in the aggregate amount of $405 and $403 was accrued on this note during the six months ended June 30, 2012 and 2011, respectively. This note contains a cross default provision. During the three months ended June 30, 2012, the note holder agreed to further extend the maturity date of this note until October 3, 2013.		10,124		10,124

Secured convertible promissory note payable for the acquisition of Artisan Specialty Foods, Inc. to Alpha Capital, dated May 11, 2012 in the face amount of $1,200,000 at a purchase price of $1,080,000. The note carries simple interest at an annual rate of 4.5% and is due in full by April 2015. The note is convertible into the registrant's common stock at a fixed conversion price of $1.00 per share. Principal and interest in the aggregate amount of $39,163 are payable on a monthly basis beginning in September 2012. The note allows for prepayments at any time. The note also includes cross-default provisions; is secured by all of the registrant's and its subsidiaries' assets; and is guaranteed by each of the subsidiaries. As part of the transaction, the registrant also issued to the noteholder eight year warrants to purchase 1,500,000 shares (post reverse-split) at an exercise price of $0.01 per share. 460,000 of these warrants are exercisable immediately; 240,000 of these warrants are exercisable commencing May 11, 2013; 300,000 of these warrants are exercisable commenting January 11, 2014, and 500,000 of these warrants are exercisable commencing September 11, 2014. The note had a discount in the amount of $956,441 at inception; $1,308 of this amount was amortized to interest expense during the three months ended June 30, 2012. Interest expense in the amount of $4,500 was also accrued on this note during the three months ended June 30, 2012.		1,200,000		-

Note payable at an effective interest rate of 9.96% for purchase of vehicle, payable in monthly installments (including principal and interest) of $614 through January 2015. During the three and six months ended June 30 2012, the Company paid principal and interest in the amount of $471 and $143, respectively, on this note.		16,567

Note payable at an effective interest rate of 8.26% for purchase of vehicle, payable in monthly installments (including principal and interest) of $519 through June 2015. During the three and six months ended June 30 2012, the Company paid principal and interest in the amount of $403 and $116, respectively, on this note.		16,509		-

	$	2,326,558	$	1,109,482

Schedule of debt discount amortization expense [Table Text Block]

	For the Three Months Ended
	June 30,
	2012		2011
Discount on Notes Payable amortized to interest expense:	$	1,308	$	133,585

	For the Six Months Ended
	June 30,
	2012		2011
Discount on Notes Payable amortized to interest expense:	$	1,308	$	234,615

Schedule of significant assumptions [Table Text Block]

The following table illustrates certain key information regarding our conversion option valuation assumptions at June 30 2012 and 2011:

	June 30,
	2012			2011
Number of conversion options outstanding		5,573,924			5,013,164
Value at June 30,	$	1,957,383		$	1,780,875
Number of conversion options issued during the period		1,200,000			-
Value of conversion options issued during the period	$	263,664		$	-
Number of conversion options exercised or underlying notes paid during the period		-			1,328,000
Value of conversion options exercised or underlying notes paid during the period	$			$	385,897
Revaluation loss (gain) during the period	$	89,569		$	(188,075	)

Black-Scholes model variables:
Volatility	124.12-125.18		%	92.52-110.66		%
Dividends		-			-
Risk-free interest rates		0.4	%		0.10-0.19	%
Term (years)		3-10			10

13. EQUITY (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]

Range of exercise prices (post reverse-split)		Number of warrants outstanding (post reverse-split)		Weighted average remaining contractual life (years)		Weighted average exercise price of outstanding warrants (post reverse-split)		Number of warrants exercisable (post reverse-split)		Weighted average exercise price of exercisable warrants (post reverse-split)
$	0.2500		3,594,000		2.76	$	0.250		3,594,000	$	0.250

$	0.5500		370,000		2.76	$	0.550		370,00	$	0.550

$	0.6000		20,000		1.21	$	0.600		20,000	$	0.600

$	0.5750		1,480,000		2.76	$	0.575		1,480,000	$	0.575

$	0.0100		1,500,000		7.88		0.010		460,000	$	0.010
			6,964,000		3.86	$	0.284		5,924,00	$	0.3325

Schedule of warrant activity [Table Text Block]

Transactions involving warrants are summarized as follows:

	Number of		Weighted Average
	Warrants (post reverse-split)		Exercise Price (post reverse-split)
Warrants exercisable at December 31, 2011		5,464,000	$	0.36

Granted		1,500,000		0.010
Exercised		-		-
Cancelled / Expired		-		-

Warrants outstanding at June 30, 2012		6,964,000	$	0.284

Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table Text Block]

The following table summarizes the changes outstanding and the related prices for the options to purchase shares of the Company’s common stock issued by the Company:

						Weighted				Weighted
				Weighted		average				average
				average		exercise				exercise
Range of		Number of		remaining		price of		Number of		price of
exercise		options		contractual		outstanding		options		exercisable
Prices (post reverse-split)		Outstanding (post reverse-split)		life (years)		Options (post reverse-split)		Exercisable (post reverse-split)		Options (post reverse-split)
$	0.350		1,040,000		3.18	$	0.350		1,040,000	$	0.350

$	0.380		132,500		2.75	$	0.380		132,500	$	0.380

$	0.450		132,500		3.25	$	0.450		132,500	$	0.450

$	0.474		132,500		3.00	$	0.474		132,500	$	0.474

$	0.480		132,500		3.50	$	0.480		132,500	$	0.480

			1,570,000		2.61	$	0.382		1,570,000	$	0.383

Schedule of Stock Options Roll Forward [Table Text Block]

Transactions involving stock options are summarized as follows:

	Number of		Weighted
	Shares (post reverse-split)		Average Exercise Price (post reverse-split)
Options outstanding at December 31, 2011		970,000	$	0.400

Granted		600,000		0.350
Exercised		-		-
Cancelled / Expired		-		-

Options outstanding at June 30, 2012		1,570,000	$	0.3820

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

The Company valued warrants and options using the Black-Scholes valuation model utilizing the following variables:

	June 30,			December 31,
	2012			2011
Volatility		125.18.	%		92.52-114.30	%
Dividends	$	-		$	-
Risk-free interest rates		0.16-1.11	%		0.06-0.17	%
Term (years)		0.75 – 4.85			0.01-5.00

- Definition

Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

+ References + Details

14. FAIR VALUE MEASUREMENTS (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]

	Level 1		Level 2		Level 3		Liabilities at fair value
Warrant liability	$	-	$	-	$	2,185,068	$	2,185,068
Option liability		-		-		419,832		419,832
Conversion option liability		-		-		1,957,383		1,957,383
Total	$	-	$	-	$	4,562,283	$	4,562,283

Schedule of Derivative Liabilities at Fair Value [Table Text Block]

The following is a reconciliation of the derivative liability for which Level 3 inputs were used in determining the approximate fair value:

Beginning balance as of January 1, 2012	$	1,908,470
Reclassification of notes payable conversion option liability to equity		(20,046	)
Fair value of common stock equivalents issued		1,022,728
Fair value of warrants extended		842,100
Change in fair value		809,031
Ending balance as of June 30, 2012	$	4,562,283

2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Detail)	Jun. 30, 2012 USD ($)
Working capital deficit (in Dollars)	$ 5,188,475

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC. (Detail)	6 Months Ended
	Jun. 30, 2012 USD ($)
Business Acquisition, Cost of Acquired Entity, Cash Paid	$ 1,200,000
Nominal value of contingent liability	300,000
Fair value of contingent liability	$ 131,000

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC. (Detail) - Schedule of purchase price allocation

Jun. 30, 2012

USD ($)

Trade Names [Member]

Intangible assets

$ 217,000

Noncompete Agreements [Member]

Intangible assets

244,000

Customer Relationships [Member]

Intangible assets

415,000

Closing cash payment

1,200,000

Contingent purchase price

131,000

Total purchase price

1,331,000

Tangible assets acquired

918,515

Liabilities assumed

614,515

^[1]

Net tangible assets

304,000

Implied goodwill

151,000

Total purchase price

$ 1,331,000

[1]	excluding the Line of Credit paid off with closing cash payment

3. ACQUISITION OF ARTISAN SPECIALTY FOODS, INC. (Detail) - Business acquisition proforma information - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Total revenues (in Dollars)	$ 4,981,147	$ 3,725,164	$ 9,340,340	$ 6,924,343
Net income attributable to Innovative Food Holdings, Inc. (in Dollars)	$ (1,073,088)	$ (727,022)	$ (1,400,695)	$ (500,357)
Basic net income (loss)per common share (in Dollars per share)	$ (0.183)	$ (0.177)	$ (0.238)	$ (0.123)
Diluted net income (loss)per common share (in Dollars per share)	$ (0.183)	$ (0.049)	$ (0.238)	$ (0.034)
Weighted average shares - basic	5,873,801	4,107,435	5,873,801	4,077,733
Weighted average shares - diluted	5,873,801	14,854,285	5,873,801	14,854,285

- Definition

The pro forma basic net income per share for a period as if the business combination or combinations had been completed at the beginning of a period.

+ References + Details

- Definition

The pro forma diluted net income per share for a period as if the business combination or combinations had been completed at the beginning of a period.

+ References + Details

4. ACCOUNTS RECEIVABLE (Detail) - Schedule of accounts receivable - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Accounts receivable from customers	$ 1,146,934	$ 504,744
Allowance for doubtful accounts	(87,915)	(11,044)
Accounts receivable, net	$ 1,059,019	$ 493,700

5. INVENTORY (Detail) - Schedule of inventory - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Finished goods inventory	$ 404,734	$ 42,312

6. PROPERTY AND EQUIPMENT (Detail) - USD ($)	3 Months Ended		6 Months Ended
6. PROPERTY AND EQUIPMENT (Detail) - USD ($)	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Depreciation, Depletion and Amortization	$ 11,707	$ 4,362	$ 14,584	$ 7,852

6. PROPERTY AND EQUIPMENT (Detail) - Schedule of property, plant and equipment - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Computer Equipment	$ 414,222	$ 321,716
Warehouse Equipment	7,733
Furniture and Fixtures	109,184	74,850
Vehicles	33,238
	564,377	396,566
Less accumulated depreciation and amortization	(392,828)	(378,344)
Total	$ 171,549	$ 18,222

- Definition

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

+ References + Details

7. INTANGIBLE ASSETS (Detail) - USD ($)	3 Months Ended		6 Months Ended
7. INTANGIBLE ASSETS (Detail) - USD ($)	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Amortization	$ 0	$ 0	$ 0	$ 0

7. INTANGIBLE ASSETS (Detail) - Schedule of intangible assets	Jun. 30, 2012 USD ($)
Trade name	$ 217,000
Non-compete agreement	244,000
Customer relationships	415,000
Implied goodwill	151,000
	$ 1,027,000

- Definition

Carrying amount as of the balance sheet date, which is the cumulative amount paid and (if applicable) the fair value of any noncontrolling interest in the acquiree, adjusted for any amortization recognized prior to the adoption of any changes in generally accepted accounting principles (as applicable) and for any impairment charges, in excess of the fair value of net assets acquired in one or more business combination transactions.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 45
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6388280&loc=d3e13770-109266

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 142
-Paragraph 45
-Subparagraph e
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 142
-Paragraph 43
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141R
-Paragraph 72
-Subparagraph d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 142
-Paragraph 45
-Subparagraph e
-Clause 1
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141R
-Paragraph 68
-Subparagraph l
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 141R
-Paragraph 34
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

8. ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Detail) - Schedule of accounts payable and accrued liabilities - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Trade payables	$ 1,402,308	$ 891,785
Accrued payroll and commissions	3,716	34,005
Total accounts payable and accrued liabilities - non-related parties	$ 1,406,024	$ 925,790

9. ACCRUED INTEREST (Detail)	6 Months Ended	12 Months Ended
9. ACCRUED INTEREST (Detail)	Jun. 30, 2012 USD ($) $ / shares	Dec. 31, 2011 USD ($) $ / shares
Accrued interest [Member]
Debt Instrument, Convertible, Number of Equity Instruments	2,836,144	2,772,348
Debt Instrument, Convertible, Conversion Price (in Dollars per share) \| $ / shares	$ 0.25	$ 0.25
Interest Payable (in Dollars) \| $	$ 709,036	$ 693,087

- Definition

The number of equity instruments that the holder of the debt instrument would receive if the debt was converted to equity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.22(a)(5))
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 6
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21506-112644

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
-SubTopic 10
-Section 50
-Paragraph 7
-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21521-112644

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number APB14-1
-Paragraph 32
-Subparagraph b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 129
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 02
-Paragraph 22
-Article 5

+ Details

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Detail)	3 Months Ended			6 Months Ended		12 Months Ended
	Jun. 30, 2012 USD ($)	Mar. 31, 2012 USD ($)	Jun. 30, 2011 USD ($)	Jun. 30, 2012 USD ($)	Jun. 30, 2011 USD ($)	Dec. 31, 2011 USD ($)	Dec. 31, 2010 USD ($)	Dec. 31, 2009 USD ($)	Dec. 31, 2008 USD ($)	Dec. 31, 2007 USD ($)	Dec. 31, 2006 USD ($)	Dec. 31, 2005 USD ($)
Conversion option feature [Member]
Debt Instrument, Unamortized Discount	$ 263,664			$ 263,664
Discount, warrants [Member]
Debt Instrument, Unamortized Discount	572,777			572,777
Original issue discount [Member]
Debt Instrument, Unamortized Discount	120,000			120,000
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
Amortization of Debt Discount (Premium)				1,144
Note payable, maturity date extention January 1, 2010 [Member]
Debt, modification of terms, principal amount								$ 587,000
Note payable, maturity date extention [Member]
Debt, modification of terms, principal amount							$ 130,000	$ 138,000
Number of notes involved in modification agreement								2
Extention of note payable, 2010 [Member]
Debt, modification of terms, principal amount							$ 617,000
Number of notes involved in modification agreement							2
Conversion option liability [Member]
Embedded Derivative, No Longer Bifurcated, Amount Reclassified to Stockholders' Equity	0
Converible note payable, Alpha Capital Anstalt, February 25, 2005 $350,000 [Member]
Interest Expense, Debt	5,256		$ 6,659	10,511	$ 13,464
Debt Conversion, Converted Instrument, Amount				0		$ 81,500					$ 5,000
				0		46,793					27,865
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum
Debt Instrument, Convertible, Beneficial Conversion Feature				250,000		250,000
Notes Payable	263,500			263,500		263,500
Debt Instrument, Face Amount	$ 350,000			$ 350,000		$ 350,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Interest Expense, Debt	$ 428		0	$ 857	0
Notes Payable	21,478			21,478		$ 21,478
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Osher Capital Partners LLC $9,638 September 21, 2011 [Member]
Interest Expense, Debt	191		0	382	0
Notes Payable	9,638			9,638		9,638
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Assameka Capital Inc., $6,884 September 21, 2011 [Member]
Interest Expense, Debt	137		0	275	0
Notes Payable	6,884			6,884		6,884
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Alpha Capital Anstalt, $22,609 September 21, 2011 [Member]
Interest Expense, Debt	452		0	904	0
Notes Payable	22,609			22,609		22,609
Debt Instrument, Face Amount	50,000			50,000		50,000
Convertible note payable, Osher Capital Partners, LLC, $10,145 September 21, 2011 [Member]
Interest Expense, Debt	203		0	405	0
Notes Payable	10,145			10,145		10,145
Debt Instrument, Face Amount	50,000			50,000		50,000
Convertible note payable, Assameka Capital, Inc., $7,246 September 21, 2011 [Member]
Interest Expense, Debt	145		0	289	0
Notes Payable	7,246			7,246		7,246
Debt Instrument, Face Amount	50,000			50,000		50,000
Convertible note payable, Huo Hua, $30,000, May 9, 2005 [Member]
Interest Expense, Debt	400		390	808	785
Debt Conversion, Converted Instrument, Amount											10,000
Debt Instrument, Convertible, Beneficial Conversion Feature				30,000		30,000
Notes Payable	20,000			20,000		20,000
Debt Instrument, Face Amount	$ 30,000			$ 30,000		$ 30,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $120,000, August 25, 2005 [Member]
Interest Expense, Debt	$ 1,995		1,995	$ 3,716	3,967
Debt Conversion, Converted Instrument, Amount							$ 20,000
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum
Debt Instrument, Convertible, Beneficial Conversion Feature				120,000		$ 120,000
Notes Payable	100,000			100,000		100,000
Debt Instrument, Face Amount	$ 120,000			$ 120,000		$ 120,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $15,287, September 21, 2011 [Member]
Interest Expense, Debt	$ 306		0	$ 611	0
Notes Payable	15,287			15,287		$ 15,287
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Osher Capital Partners LLC, $6,860 September 21, 2011 [Member]
Interest Expense, Debt	137		0	275	0
Notes Payable	6,860			6,860		6,860
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Assameka Capital Inc., $4,900 September 21, 2011 [Member]
Interest Expense, Debt	97		0	194	0
Notes Payable	4,900			4,900		4,900
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Asher Brand, $25,000, August 25, 2005 [Member]
Interest Expense, Debt	100		300	200	596
Debt Conversion, Converted Instrument, Amount				0		10,000	3,000	$ 2,000	$ 3,000		2,000
				0		5,858	1,043	$ 1,058			3,667
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum
Debt Instrument, Convertible, Beneficial Conversion Feature				25,000		25,000
Notes Payable	5,000			5,000		5,000
Debt Instrument, Face Amount	$ 25,000			$ 25,000		$ 25,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Lane Ventures $10,000 August 25, 2005 [Member]
Interest Expense, Debt	$ 119		119	$ 239	238
Debt Conversion, Converted Instrument, Amount											4,000
											1,467
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 15%, and the note resumed accruing interest at the rate of 8% per annum
Debt Instrument, Convertible, Beneficial Conversion Feature				10,000		$ 10,000
Notes Payable	6,000			6,000		6,000
Debt Instrument, Face Amount	$ 10,000			$ 10,000		$ 10,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $120,000 February 7, 2006 [Member]
Interest Expense, Debt	$ 4,487		4,487	$ 8,975	8,926
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 8% per annum
Debt Instrument, Convertible, Beneficial Conversion Feature				95,588		$ 95,588
Gains (Losses) on Extinguishment of Debt				126,465		126,465
Notes Payable	120,000			120,000		120,000
Debt Instrument, Face Amount	$ 120,000			$ 120,000		$ 120,000
Debt Instrument, Interest Rate, Stated Percentage	15.00%			15.00%		15.00%
Convertible note payable, Alpha Capital Anstalt, $16,957, February 7, 2006 [Member]
Interest Expense, Debt	$ 634		0	$ 1,268	0
Notes Payable	16,957			16,957		$ 16,957
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Osher Capital Partners LLC, $7,609 September 21, 2011 [Member]
Interest Expense, Debt	285		0	570	0
Notes Payable	7,609			7,609		7,609
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Assameka Capital, Inc., $5,435 September 21, 2011 [Member]
Interest Expense, Debt	203		0	406	0
Notes Payable	5,435			5,435		5,435
Debt Instrument, Face Amount	30,000			30,000		30,000
Convertible note payable, Sam Klepfish [Member]
Interest Expense, Debt	2,603		2,603	5,206	5,206
				0		12,000
Debt Instrument, Convertible, Beneficial Conversion Feature									58,464	$ 39,190	$ 9,000
Notes Payable	130,500			130,500		130,500
Debt Instrument, Face Amount	$ 4,500			$ 4,500		$ 4,500
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $10,000 May 19, 2006 [Member]
Interest Expense, Debt	$ 373		373	$ 746	742
Debt Instrument, Interest Rate Terms								agreed to waive the default interest rate of 20%, and the note resumed accruing interest at the rate of 15% per annum
Gains (Losses) on Extinguishment of Debt									$ 10,539
Notes Payable	10,000			10,000		$ 10,000
Debt Instrument, Face Amount	$ 10,000			$ 10,000		$ 10,000
Debt Instrument, Interest Rate, Stated Percentage	15.00%			15.00%		15.00%
Convertible note payable, Alpha Capital Anstalt, $200,000 December 31, 2008 [Member]
Interest Expense, Debt	$ 0		1,436	$ 128	3,337
Debt Instrument, Convertible, Beneficial Conversion Feature				200,000		$ 200,000
Amortization of Debt Discount (Premium)	0			25,118
Repayments of Debt	25,118	$ 16,000				88,000	80,000	$ 16,000
Repayments of Other Debt		$ 8,000
Notes Payable						16,000
Debt Instrument, Face Amount	$ 200,000			$ 200,000		$ 200,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $230,000 January 1, 2009 [Member]
Interest Expense, Debt	$ 4,587		4,587	$ 9,175	9,125
Debt Instrument, Convertible, Beneficial Conversion Feature				230,000		$ 230,000
Amortization of Debt Discount (Premium)	64,327			124,067
Notes Payable	230,000			230,000		230,000
Debt Instrument, Face Amount	$ 230,000			$ 230,000		$ 230,000
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Interest Expense, Debt	$ 428		0	$ 857	0
Notes Payable	21,478			21,478		$ 21,478
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Osher Capital Partners, LLC, $9,638 September 21, 2011 [Member]
Interest Expense, Debt	191		0	382	0
Notes Payable	9,638			9,638		9,638
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Assameka Capital, Inc., $6,884 September 21, 2011 [Member]
Interest Expense, Debt	137		0	275	0
Notes Payable	6,884			6,884		6,884
Debt Instrument, Face Amount	38,000			38,000		38,000
Convertible note payable, Momona Capital, $25,310 January 1, 2009 [Member]
Interest Expense, Debt	504		504	1,009	1,003
Debt Instrument, Convertible, Beneficial Conversion Feature				25,310		25,310
Notes Payable	25,310			25,310		25,310
Debt Instrument, Face Amount	$ 25,310			$ 25,310		$ 25,310
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Lane Ventures, $10,124 January 1, 2009 [Member]
Interest Expense, Debt	$ 203		203	$ 405	403
Debt Instrument, Convertible, Beneficial Conversion Feature				10,124		$ 10,124
Notes Payable	10,124			10,124		10,124
Debt Instrument, Face Amount	$ 10,124			$ 10,124		$ 10,124
Debt Instrument, Interest Rate, Stated Percentage	8.00%			8.00%		8.00%
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
Interest Expense, Debt	$ 4,500
Debt Instrument, Convertible, Beneficial Conversion Feature				$ 956,441
Amortization of Debt Discount (Premium)	1,308
Notes Payable	1,200,000			1,200,000
Debt Instrument, Face Amount	$ 1,200,000			$ 1,200,000		$ 0
Debt Instrument, Interest Rate, Stated Percentage	4.50%			4.50%		0.00%
Note payable, vehicle, 9.96% [Member]
Interest Expense, Debt	$ 471			$ 143
Notes Payable	$ 16,567			$ 16,567
Debt Instrument, Interest Rate, Stated Percentage	9.96%			9.96%
Note payable, vehicle, 8.26%, [Member]
Interest Expense, Debt	$ 403			$ 116
Notes Payable	$ 16,509			$ 16,509
Debt Instrument, Interest Rate, Stated Percentage	8.26%			8.26%
Debt Conversion, Converted Instrument, Amount					210,494
Gains (Losses) on Extinguishment of Debt			165,325		165,325
Amortization of Debt Discount (Premium)	$ 1,308		133,585	$ 1,308	234,615
Repayments of Debt				20,284
Notes Payable	2,293,482			2,293,482		$ 1,109,482
Derivative Liabilities, Current	1,957,383			$ 1,957,383		$ 1,245,761
Fair Value Assumptions, Expected Dividend Rate				0.00%		0.00%
Fair Value Assumptions, Expected Term				10 years		10 years
Fair Value Assumptions, Expected Volatility Rate				125.18%
Fair Value Assumptions, Risk Free Interest Rate						0.06%
						114.30%
Derivative, Gain (Loss) on Derivative, Net	(89,569)		188,075	$ (468,004)	265,801
Embedded Derivative, No Longer Bifurcated, Amount Reclassified to Stockholders' Equity			$ 385,897	(20,046)	$ 418,890							$ 10,374,536
Debt Instrument, Face Amount	$ 1,200,000			$ 1,200,000
Debt, modification of terms, principal amount							$ 942,982	$ 150,000
Number of notes involved in modification agreement							24	9
Debt Instrument, Interest Rate, Stated Percentage								8.00%

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Detail) - Schedule of debt - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Converible note payable, Alpha Capital Anstalt, February 25, 2005 $350,000 [Member]
Note payable	$ 263,500	$ 263,500
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Note payable	21,478	21,478
Convertible note payable, Osher Capital Partners LLC $9,638 September 21, 2011 [Member]
Note payable	9,638	9,638
Convertible note payable, Assameka Capital Inc., $6,884 September 21, 2011 [Member]
Note payable	6,884	6,884
Convertible note payable, Alpha Capital Anstalt, $22,609 September 21, 2011 [Member]
Note payable	22,609	22,609
Convertible note payable, Osher Capital Partners, LLC, $10,145 September 21, 2011 [Member]
Note payable	10,145	10,145
Convertible note payable, Assameka Capital, Inc., $7,246 September 21, 2011 [Member]
Note payable	7,246	7,246
Convertible note payable, Huo Hua, $30,000, May 9, 2005 [Member]
Note payable	20,000	20,000
Convertible note payable, Alpha Capital Anstalt, $120,000, August 25, 2005 [Member]
Note payable	100,000	100,000
Convertible note payable, Alpha Capital Anstalt, $15,287, September 21, 2011 [Member]
Note payable	15,287	15,287
Convertible note payable, Osher Capital Partners LLC, $6,860 September 21, 2011 [Member]
Note payable	6,860	6,860
Convertible note payable, Assameka Capital Inc., $4,900 September 21, 2011 [Member]
Note payable	4,900	4,900
Convertible note payable, Asher Brand, $25,000, August 25, 2005 [Member]
Note payable	5,000	5,000
Convertible note payable, Lane Ventures $10,000 August 25, 2005 [Member]
Note payable	6,000	6,000
Convertible note payable, Alpha Capital Anstalt, $120,000 February 7, 2006 [Member]
Note payable	120,000	120,000
Convertible note payable, Alpha Capital Anstalt, $16,957, February 7, 2006 [Member]
Note payable	16,957	16,957
Convertible note payable, Osher Capital Partners LLC, $7,609 September 21, 2011 [Member]
Note payable	7,609	7,609
Convertible note payable, Assameka Capital, Inc., $5,435 September 21, 2011 [Member]
Note payable	5,435	5,435
Convertible note payable, Sam Klepfish [Member]
Note payable	130,500	130,500
Convertible note payable, Alpha Capital Anstalt, $10,000 May 19, 2006 [Member]
Note payable	10,000	10,000
Convertible note payable, Alpha Capital Anstalt, $200,000 December 31, 2008 [Member]
Note payable		16,000
Convertible note payable, Alpha Capital Anstalt, $230,000 January 1, 2009 [Member]
Note payable	230,000	230,000
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Note payable	21,478	21,478
Convertible note payable, Osher Capital Partners, LLC, $9,638 September 21, 2011 [Member]
Note payable	9,638	9,638
Convertible note payable, Assameka Capital, Inc., $6,884 September 21, 2011 [Member]
Note payable	6,884	6,884
Convertible note payable, Momona Capital, $25,310 January 1, 2009 [Member]
Note payable	25,310	25,310
Convertible note payable, Lane Ventures, $10,124 January 1, 2009 [Member]
Note payable	10,124	10,124
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
Note payable	1,200,000
Note payable, vehicle, 9.96% [Member]
Note payable	16,567
Note payable, vehicle, 8.26%, [Member]
Note payable	16,509
Note payable	2,293,482	1,109,482
	$ 2,326,558	$ 1,109,482

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Detail) - Schedule of debt (Parentheticals) - USD ($)	3 Months Ended	6 Months Ended		12 Months Ended
	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Dec. 31, 2007	Dec. 31, 2006
Converible note payable, Alpha Capital Anstalt, February 25, 2005 $350,000 [Member]
Note payable, original amount		$ 350,000		$ 350,000
Note amount, previous outstanding		100,000		100,000
Note payable, new borrowings		$ 250,000		$ 250,000
Note payable, interest rate		8.00%		8.00%
Note payable, default interest rate		15.00%		15.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 250,000		$ 250,000
Note payable, principal converted		0		81,500					$ 5,000
Note payable, accrued interest converted		$ 0		$ 46,793					27,865
Note payable, shares issued for conversion (in Shares)		0		513,172
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Note payable, original amount		$ 38,000		$ 38,000
Principal portion		21,478		21,478
Accrued interest portion		13,938		13,938
Convertible note payable, Osher Capital Partners LLC $9,638 September 21, 2011 [Member]
Note payable, original amount		38,000		38,000
Principal portion		9,638		9,638
Accrued interest portion		6,254		6,254
Convertible note payable, Assameka Capital Inc., $6,884 September 21, 2011 [Member]
Note payable, original amount		38,000		38,000
Principal portion		6,884		6,884
Accrued interest portion		4,467		4,467
Convertible note payable, Alpha Capital Anstalt, $22,609 September 21, 2011 [Member]
Note payable, original amount		50,000		50,000
Principal portion		22,609		22,609
Accrued interest portion		7,778		7,778
Convertible note payable, Osher Capital Partners, LLC, $10,145 September 21, 2011 [Member]
Note payable, original amount		50,000		50,000
Principal portion		10,145		10,145
Accrued interest portion		3,490		3,490
Convertible note payable, Assameka Capital, Inc., $7,246 September 21, 2011 [Member]
Note payable, original amount		50,000		50,000
Principal portion		7,246		7,246
Accrued interest portion		2,493		2,493
Convertible note payable, Huo Hua, $30,000, May 9, 2005 [Member]
Note payable, original amount		$ 30,000		$ 30,000
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 30,000		$ 30,000
Note payable, principal converted									10,000
Convertible note payable, Alpha Capital Anstalt, $120,000, August 25, 2005 [Member]
Note payable, original amount		$ 120,000		$ 120,000
Note payable, interest rate		8.00%		8.00%
Note payable, default interest rate		15.00%		15.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 120,000		$ 120,000
Note payable, principal converted					$ 20,000
Convertible note payable, Alpha Capital Anstalt, $15,287, September 21, 2011 [Member]
Note payable, original amount		30,000		30,000
Principal portion		15,287		15,287
Accrued interest portion		1,342		1,342
Convertible note payable, Osher Capital Partners LLC, $6,860 September 21, 2011 [Member]
Note payable, original amount		30,000		30,000
Principal portion		6,860		6,860
Accrued interest portion		602		602
Convertible note payable, Assameka Capital Inc., $4,900 September 21, 2011 [Member]
Note payable, original amount		30,000		30,000
Principal portion		4,900		4,900
Accrued interest portion		430		430
Convertible note payable, Asher Brand, $25,000, August 25, 2005 [Member]
Note payable, original amount		$ 25,000		$ 25,000
Note payable, interest rate		8.00%		8.00%
Note payable, default interest rate		15.00%		15.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 25,000		$ 25,000
Note payable, principal converted		0		10,000	3,000	$ 2,000	$ 3,000		2,000
Note payable, accrued interest converted		0		5,858	$ 1,043	$ 1,058			3,667
Convertible note payable, Lane Ventures $10,000 August 25, 2005 [Member]
Note payable, original amount		$ 10,000		$ 10,000
Note payable, interest rate		8.00%		8.00%
Note payable, default interest rate		15.00%		15.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 10,000		$ 10,000
Note payable, principal converted									4,000
Note payable, accrued interest converted									1,467
Convertible note payable, Alpha Capital Anstalt, $120,000 February 7, 2006 [Member]
Note payable, original amount		$ 120,000		$ 120,000
Note payable, interest rate		15.00%		15.00%
Note payable, default interest rate		20.00%		20.00%
Note payable, discount		$ 95,588		$ 95,588
Warrants issued at $0.575 (in Shares)		480,000		480,000
Warrants issued at $0.55 (in Shares)		120,000		120,000
Warrants issued at $0.25 (in Shares)		48,000		48,000
Note payable, gain on extinguishment of debt		$ 126,465		$ 126,465
Convertible note payable, Alpha Capital Anstalt, $16,957, February 7, 2006 [Member]
Note payable, original amount		30,000		30,000
Principal portion		16,957		16,957
Accrued interest portion		$ 15,070		$ 15,070
Warrants issued at $0.575 (in Shares)		67,826		67,826
Warrants issued at $0.55 (in Shares)		16,957		16,957
Warrants issued at $0.25 (in Shares)		6,783		6,783
Convertible note payable, Osher Capital Partners LLC, $7,609 September 21, 2011 [Member]
Note payable, original amount		$ 30,000		$ 30,000
Principal portion		7,609		7,609
Accrued interest portion		$ 6,762		$ 6,762
Warrants issued at $0.575 (in Shares)		30,435		30,435
Warrants issued at $0.55 (in Shares)		709		709
Warrants issued at $0.25 (in Shares)		3,043		3,043
Convertible note payable, Assameka Capital, Inc., $5,435 September 21, 2011 [Member]
Note payable, original amount		$ 30,000		$ 30,000
Principal portion		5,435		5,435
Accrued interest portion		$ 4,830		$ 4,830
Warrants issued at $0.575 (in Shares)		21,739		21,739
Warrants issued at $0.55 (in Shares)		5,435		5,435
Warrants issued at $0.25 (in Shares)		2,174		2,174
Convertible note payable, Sam Klepfish [Member]
Note payable, original amount		$ 4,500		$ 4,500
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount							58,464	$ 39,190	$ 9,000
Note payable, accrued interest converted		$ 0		$ 12,000
Note payable, shares issued for conversion (in Shares)		0		48,000
Convertible note payable, Alpha Capital Anstalt, $10,000 May 19, 2006 [Member]
Note payable, original amount		$ 10,000		$ 10,000
Note payable, interest rate		15.00%		15.00%
Note payable, default interest rate		20.00%		20.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Warrants issued at $0.575 (in Shares)		40,000		40,000
Warrants issued at $0.55 (in Shares)		10,000		10,000
Warrants issued at $0.25 (in Shares)		4,000		4,000
Note payable, gain on extinguishment of debt							$ 10,539
Convertible note payable, Alpha Capital Anstalt, $200,000 December 31, 2008 [Member]
Note payable, original amount		$ 200,000		$ 200,000
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 200,000		$ 200,000
Warrants issued at $0.25 (in Shares)		800,000		800,000
Convertible note payable, Alpha Capital Anstalt, $230,000 January 1, 2009 [Member]
Note payable, original amount		$ 230,000		$ 230,000
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 230,000		$ 230,000
Convertible note payable, Alpha Capital Anstalt, $21,478 September 21, 2011 [Member]
Note payable, original amount		38,000		38,000
Principal portion		21,478		21,478
Accrued interest portion		7,674		7,674
Convertible note payable, Osher Capital Partners, LLC, $9,638 September 21, 2011 [Member]
Note payable, original amount		38,000		38,000
Principal portion		9,638		9,638
Accrued interest portion		3,443		3,443
Convertible note payable, Assameka Capital, Inc., $6,884 September 21, 2011 [Member]
Note payable, original amount		38,000		38,000
Principal portion		6,884		6,884
Accrued interest portion		2,460		2,460
Convertible note payable, Momona Capital, $25,310 January 1, 2009 [Member]
Note payable, original amount		$ 25,310		$ 25,310
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 25,310		$ 25,310
Convertible note payable, Lane Ventures, $10,124 January 1, 2009 [Member]
Note payable, original amount		$ 10,124		$ 10,124
Note payable, interest rate		8.00%		8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, conversion price, accrued interest (in Dollars per share)		$ 0.25		$ 0.25
Note payable, discount		$ 10,124		$ 10,124
Convertible note payable, Alpha Capital, $1,200,000, May 11, 2012 [Member]
Note payable, original amount		$ 1,200,000		$ 0
Note payable, interest rate		4.50%		0.00%
Note payable, discount		$ 956,441
Note payable, net of issuance costs		1,080,000		$ 0
Note payabe, periodic payment		$ 39,163
Warrants issued at $0.01 (in Shares)		1,500,000
Warrants immediately vested (in Shares)		460,000
Warrants vesting on May 11, 2013 (in Shares)		240,000
Warrants vesting on January 11, 2014 (in Shares)		300,000
Warrants vesting on September 11, 2014 (in Shares)		500,000
Note payable, vehicle, 9.96% [Member]
Note payable, interest rate		9.96%
Note payabe, periodic payment		$ 614
Note payable, vehicle, 8.26%, [Member]
Note payable, interest rate		8.26%
Note payabe, periodic payment		$ 519
Note payable, original amount		$ 1,200,000
Note payable, interest rate						8.00%
Note payable, conversion price principal (in Dollars per share)		$ 0.25		$ 0.25
Note payable, principal converted			$ 210,494
Note payable, gain on extinguishment of debt	$ 165,325		$ 165,325

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Detail) - Schedule of debt discount amortization expense - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Discount on Notes Payable amortized to interest expense:	$ 1,308	$ 133,585	$ 1,308	$ 234,615

10. NOTES PAYABLE AND NOTES PAYABLE TO RELATED PARTIES (Detail) - Schedule of valuation assumptions for the convertion option liability - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Conversion option liability [Member]
Number of conversion options outstanding (in Shares)	5,573,924	5,013,164	5,573,924	5,013,164
Value at June 30,	$ 1,957,383	$ 1,780,875	$ 1,957,383	$ 1,780,875
Number of conversion options issued during the period			1,200,000
Value of conversion options issued during the period			$ 263,664
Number of conversion options exercised or underlying notes paid during the period (in Shares)				1,328,000
Value of conversion options exercised or underlying notes paid during the period				$ 385,897
Revaluation loss (gain) during the period			$ 89,569	$ (188,075)
Black-Scholes model variables:
Volatility			124.12-125.18%	92.52-110.66%
Dividends			0.00%	0.00%
Risk-free interest rates	0.4%	0.10-0.19%	0.4%	0.10-0.19%
Term (years)			3-10	10
Value at June 30,	$ 1,957,383		$ 1,957,383		$ 1,245,761
Value of conversion options exercised or underlying notes paid during the period				$ 32,355
Revaluation loss (gain) during the period	$ (89,569)	$ 188,075	$ (468,004)	$ 265,801
Volatility					114.30%
Dividends			0.00%		0.00%

11. CONTINGENT LIABILITY (Detail)	6 Months Ended
11. CONTINGENT LIABILITY (Detail)	Jun. 30, 2012 USD ($)
Nominal value of contingent liability	$ 300,000
Fair value of contingent liability	$ 131,000

12. INCOME TAXES (Detail) $ in Millions	Mar. 31, 2012 USD ($)
Operating Loss Carryforwards	$ 3.7

13. EQUITY (Detail) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
13. EQUITY (Detail) - USD ($)	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2005	Mar. 31, 2012	Dec. 31, 2011
Common stock shares issued post reverse split [Member]
Common Stock, Shares, Issued (in Shares)	5,873,801		5,873,801
Common stock shares outstanding post reverse split [Member]
Common Stock, Shares, Outstanding (in Shares)	5,659,130		5,659,130
Common stock shares issued, pre-reserve split [Member]
Common Stock, Shares, Issued (in Shares)	293,692,189		293,692,189
Common stock outstanding, per-reverse split [Member]
Common Stock, Shares, Outstanding (in Shares)	282,956,546		282,956,546
Common Stock, Shares, Issued (in Shares)	5,873,801		5,873,801				5,873,801
Common Stock, Shares, Outstanding (in Shares)	5,659,130		5,659,130				5,659,130
Stock Issued During Period, Value, Other			$ 7,302
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Granted (in Shares)			1,500,000
Fair value of warrants issued			$ 572,777
Number of warrants extended (in Shares)			5,440,000
Cost of warrant extension	$ 842,100		$ 842,100
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value	$ 52,000	$ 69,650	$ 52,000	$ 69,650
Share Price (in Dollars per share)	$ 0.40	$ 0.40	$ 0.40	$ 0.40
Share-based Compensation	$ 186,299	$ 0	$ 186,299	$ 0
Embedded Derivative, No Longer Bifurcated, Amount Reclassified to Stockholders' Equity		385,897	(20,046)	418,890	$ 10,374,536
Other Nonoperating Income (Expense)	(75,356)	154,789	(269,177)	299,468
Increase (Decrease) in Derivative Liabilities	$ 16,763	$ (43,293)	$ 71,351	$ (64,573)
Common stock shares exceeding shares authorized (in Shares)						9,621,782	11,135,994
Common stock potentially issuable (in Shares)	16,245,372		16,245,372
Common stock available for issuance (in Shares)	494,126,157		494,126,157

13. EQUITY (Detail) - Schedule of warrants	6 Months Ended
13. EQUITY (Detail) - Schedule of warrants	Jun. 30, 2012 $ / shares $ / item shares
Warrants at $0.2500 per share [Member]
Range of exercise prices (in Dollars per Item) \| $ / item	0.2500
Number of warrants outstanding \| shares	3,594,000
Weighted average remaining contractual life	2 years 277 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.250
Number of warrants exercisable \| shares	3,594,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.250
Warrants at $0.5500 per share [Member]
Range of exercise prices (in Dollars per Item) \| $ / item	0.5500
Number of warrants outstanding \| shares	370,000
Weighted average remaining contractual life	2 years 277 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.550
Number of warrants exercisable \| shares	37,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.550
Warrants at $0.6000 per share [Member]
Range of exercise prices (in Dollars per Item) \| $ / item	0.6000
Number of warrants outstanding \| shares	20,000
Weighted average remaining contractual life	1 year 76 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.600
Number of warrants exercisable \| shares	20,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.600
Warrants at $0.5750 per share [Member]
Range of exercise prices (in Dollars per Item) \| $ / item	0.5750
Number of warrants outstanding \| shares	1,480,000
Weighted average remaining contractual life	2 years 277 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.575
Number of warrants exercisable \| shares	1,480,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.575
Warrants at $0.0100 per share [Member]
Range of exercise prices (in Dollars per Item) \| $ / item	0.0100
Number of warrants outstanding \| shares	1,500,000
Weighted average remaining contractual life	7 years 321 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.010
Number of warrants exercisable \| shares	460,000
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.010
Number of warrants outstanding \| shares	6,964,000
Weighted average remaining contractual life	3 years 313 days
Weighted average prices of warrants outstanding (in Dollars per share) \| $ / shares	$ 0.284
Number of warrants exercisable \| shares	592,400
Weighted average prices of warrants exercisable (in Dollars per share) \| $ / shares	$ 0.3325

13. EQUITY (Detail) - Schedule of warrant activity	6 Months Ended
13. EQUITY (Detail) - Schedule of warrant activity	Jun. 30, 2012 $ / shares shares
Number of warrants outstanding [Member]
Granted \| shares	1,500,000
Exercised \| shares	0
Cancelled / Expired \| shares	0
Number of warrants \| shares	6,964,000
Weighted average exercise price of warrants outstanding [Member]
Granted (in Dollars per share) \| $ / shares	$ 0.010
Exercised (in Dollars per share) \| $ / shares	0
Cancelled / Expired (in Dollars per share) \| $ / shares	0
Weighted average exercise price (in Dollars per share) \| $ / shares	$ 0.284
Number of warrants \| shares	6,964,000
Weighted average exercise price (in Dollars per share) \| $ / shares	$ 0.284

13. EQUITY (Detail) - Schedule of share-based compensation, stock options, activity	6 Months Ended
	Jun. 30, 2012 $ / shares shares
Options at 0.350 [Member]
Range of exercise prices	$ 0.350
Number of options outstanding (in Shares) \| shares	1,040,000
Weighted average remaining contractual life	3 years 65 days
Weighted average exercise price of options outstanding	$ 0.350
Number of options exercisable (in Shares) \| shares	1,040,000
Weighted average exercise price of exercisable	$ 0.350
Options at $0.38 [Member]
Range of exercise prices	$ 0.380
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	2 years 9 months
Weighted average exercise price of options outstanding	$ 0.380
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of exercisable	$ 0.380
Options at $0.45 [Member]
Range of exercise prices	$ 0.450
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	3 years 3 months
Weighted average exercise price of options outstanding	$ 0.450
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of exercisable	$ 0.450
Options at $0.474 [Member]
Range of exercise prices	$ 0.474
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	3 years
Weighted average exercise price of options outstanding	$ 0.474
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of exercisable	$ 0.474
Options at $0.480 [Member]
Range of exercise prices	$ 0.480
Number of options outstanding (in Shares) \| shares	132,500
Weighted average remaining contractual life	3 years 6 months
Weighted average exercise price of options outstanding	$ 0.480
Number of options exercisable (in Shares) \| shares	132,500
Weighted average exercise price of exercisable	$ 0.480
Number of options outstanding (in Shares) \| shares	1,570,000
Weighted average remaining contractual life	2 years 222 days
Weighted average exercise price of options outstanding	$ 0.382
Number of options exercisable (in Shares) \| shares	1,570,000
Weighted average exercise price of exercisable	$ 0.383

13. EQUITY (Detail) - Schedule of option activity	6 Months Ended
13. EQUITY (Detail) - Schedule of option activity	Jun. 30, 2012 $ / shares shares
Number of Options [Member]
Options outstanding \| shares	970,000
Granted \| shares	600,000
Exercised \| shares	0
Cancelled / Expired \| shares	0
Options outstanding \| shares	1,570,000
Weighted average exercise price [Member]
Options outstanding (in Dollars per share) \| $ / shares	$ 0.400
Granted (in Dollars per share) \| $ / shares	0.350
Exercised (in Dollars per share) \| $ / shares	0
Cancelled / Expired (in Dollars per share) \| $ / shares	0
Options outstanding (in Dollars per share) \| $ / shares	$ 0.3820
Options outstanding \| shares	1,570,000
Options outstanding (in Dollars per share) \| $ / shares	$ 0.382

13. EQUITY (Detail) - Schedule of share-based payment award, stock options and warrants, valuation assumptions	6 Months Ended	12 Months Ended
	Jun. 30, 2012	Dec. 31, 2011
Volatility	125.18.%	92.52-114.30%
Risk-free interest rates	0.16-1.11%	0.06-0.17%
Term (years)	0.75 - 4.85	0.01-5.00

14. FAIR VALUE MEASUREMENTS (Detail) - Schedule of fair value, assets and liabilties measured on recurring basis - USD ($)	Jun. 30, 2012	Dec. 31, 2011
Fair Value, Inputs, Level 1 [Member]
Warrant liability	$ 0
Option liability	0
Conversion option liability	0
Total	0
Fair Value, Inputs, Level 2 [Member]
Warrant liability	0
Option liability	0
Conversion option liability	0
Total	0
Fair Value, Inputs, Level 3 [Member]
Warrant liability	2,185,068
Option liability	419,832
Conversion option liability	1,957,383
Total	4,562,283
Warrant liability	2,185,068	$ 500,825
Option liability	419,832	161,884
Conversion option liability	1,957,383	1,245,761
Total	$ 4,562,283	$ 1,908,470

- Definition

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, and which are expected to be extinguished or otherwise disposed of within a year or the normal operating cycle, if longer, net of the effects of master netting arrangements.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Current Liabilities
-URI http://asc.fasb.org/extlink&oid=6509677

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41228-113958

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 815
-SubTopic 10
-Section 45
-Paragraph 6
-URI http://asc.fasb.org/extlink&oid=6945355&loc=d3e41271-113958

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13433-108611

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13495-108611

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Staff Position (FSP)
-Number FIN39-1
-Paragraph 10A, 10B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 43
-Section A
-Paragraph 7
-Chapter 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 4, 17
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

14. FAIR VALUE MEASUREMENTS (Detail) - Schedule of derivative liabilities at fair value - USD ($)	3 Months Ended	6 Months Ended		12 Months Ended
	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2005
Balance		$ 1,908,470
Reclassification of notes payable conversion option liability to equity	$ 385,897	(20,046)	$ 418,890	$ 10,374,536
Fair value of common stock equivalents issued		1,022,728
Fair value of warrants extended		842,100
Change in fair value		809,031
Balance		$ 4,562,283

Label	Element	Value
Weighted Average Exercise Price Of Warrants Outstanding [Member]
Weighted average prices of warrants outstanding (in Dollars per share)	ivfh_WarrantsOutstandingWeightedAverageExercisePricePerShare	$ 0.36
Number Of Warrants Outstanding [Member]
Number of warrants outstanding	us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNonOptionEquityInstrumentsOutstandingNumber	5,464,000